Henry Walker

Henry Walker www.henry-walker.co.uk-- Copywriter, content strategist, branding A creative, friendly chap who loves working with brands that want to resonate with their audiences. Having collaborated with a number of domestic and international clients across many industries, I know what it takes to truly engage people using insight-led creativity and strategy. Experienced across a number of online and offline mediums, I don’t just write to sell – instead, I prefer my work to inspire, motivate, persuade, educate and entertain. AT A GLANCE         Purveyor of punchy, pithy and powerful copy based on eleven years of industry experience Notable namedrops: Zurich, Zeiss, Bayer, Philips, FitBit, Motorola, Lenovo, EE/BT, O2, Nandos, Natural Balance Foods, Vungle, Thames Water, The British Library, English National Opera, and many more. Exposure and involvement in high-level strategic, insight-led communication campaigns Experience in creating brands and developing Tone of Voice Able to conceive, manage, create and propagate content for digital channels including web copy, SEO content strategy, social copy / calendars and paid search Offline experience writing copy for posters, brochures, leaflets, video scripting and more Experience in mentoring and managing interns, juniors and assistants Experience in working with and managing outsourced resources and client partners WORK TriplePro Content Marketing – Content Director: Sofia (June 2019 – Present) HISTORY As a senior creative, my current role is to ensure high quality delivery of client work, as well as overseeing the creative process within the agency. Where necessary, I write English copy for relevant clients. I also create client proposals, design pitch strategies and guide junior staff in carrying out their roles with excellence. Vungle – Brand Copywriter (contract): London (Feb 2019 – April 2019) Copy lead for the international rebrand of a leading mobile ad-tech company. Writing of all new website copy, development of brand book and creation of Tone of Voice document. Supporting with offline collateral for launch, taxi adverts, billboards, conference posters and more. Verbalisation – Senior Copywriter: London (July 2018 – Nov 2018) Copy lead within a creative team, delivering insight-led copy and providing creative direction in response to sophisticated client briefs. Produced varied marketing collateral ranging from website copy and social media communications through to strategic messaging, and professional editing as part of wider campaigns production for commercial, government and NGO clients. EE (British Telecoms) – Senior Copywriter (contract): London (Mar 2018 – July 2018) Producing copy for the EE website and other digital channels, working closely with UX teams, designers and others to improve customer experience. Leading the copy creation of new B2B portal and leading strategy, creation of articles for organic visibility, microcopy for app UX. WORK Fleishman Hillard Fishburn – Copywriter (interim): London, (Mar 2017 – Mar 2018) HISTORY Supporting campaigns with copy and creative for all appropriate channels as needed across a range of industries and clients, both internationally and domestically. Writing for videos, social channels, chat bots, posters, corporate literature, articles as well as involvement in longer-term content strategy and idea generation. Monetise Create – Copywriter (redundancy): London (Aug 2016 – Dec 2016) Working with designers, UX specialists and fellow creatives, I led copy for internal and client projects, shaping brands tones and delivering copy for client websites, applications, video scripts, pitch decks and case studies. Lead copywriter for an agency rebrand, creating the tone of voice, writing all copy for the new website, case studies and templates. Total Media – Senior Copywriter & Content Strategist: London (Nov 2012 – Aug 2016) Leading digital development, strategy and propagation of online content for a range of household-name clients across many sectors, including FMCG, entertainment, financial and law. Planning, researching and writing articles, product pages, service pages, whitepapers, content hubs, producing videos, social media posts and planning entire website content architectures. Search Engine Rescue – SEO Copywriter: London (Dec 2010 – Nov 2012) SEO keyword research and link building through to managing social media on behalf of clients and generating keyword rich content for press releases, articles, blogs and websites. EDUCATION September 2010 - June 2011 University College London CAM Diploma in Marketing Communications September 2010 London Computer College Web design course in HTML, CSS and Dreamweaver 2005 – 2008 Kingston University BA Honors; Creative Writing and Film Studies: First Class 2001 to 2004, Le Bocage International School, Mauritius International Baccalaureate – 27 points (324 UCAS points), 8 O-Levels THINGS I LIKE Having attended school abroad, I have traveled a lot in my lifetime and have real passion about visiting new countries and cultures. My spare time is spent writing, gaming, going to gigs, socialising, playing drums, and exploring the weird and wonderful things we find in the city. I am half-Finnish and speak the language fluently. Oh, and I love anything with zombies… AMBITIONS To work with the biggest names on the planet. I want my words to be seen by thousands, if not millions. I aspire to be the Lead of a team of like-minded and talented professionals and be given the opportunity to build unique campaigns that catch eyes and transform brands.