Hendrina Basson
Cape Town, South Africa | - |-LinkedIn: linkedin.com/in/hendrina-basson-
Professional Summary
Detail-oriented and creative professional with over 7 years of experience in data entry, data
management, design, and digital marketing. Proven ability to manage large datasets,
maintain clean records, and create impactful visual content for branding and engagement.
Strong background in education sales, client services, and project management. Passionate
about blending accuracy with aesthetics to support efficient business operations and
enhance brand visibility.
Key Skills
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Data Entry and Data Management
Sales and Marketing Strategies
Digital Marketing and Social Media Management
Graphic Design (Photoshop & Canva)
Website Development and Branding
Client Relationship Management
Content Creation and Copywriting
Business Development and Entrepreneurship
Strong Communication and Negotiation Skills
Professional Experience
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Freelance Designer & Digital Marketer — Ricordi Photography
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December 2023 – Present
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Owner & Photographer — Ricordi Photography
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2023 – Present
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Designed websites, social media sites, and logos for various clients.
Created visually appealing marketing materials using Photoshop and Canva.
Developed branding strategies to enhance online presence and engagement.
Managed social media accounts, implementing content strategies to increase
reach and customer interaction.
Maintained organized content calendars and performance tracking.
Managed all aspects of a photography business specializing in equine and animal
photography.
Designed and maintained a professional website and social media pages.
Developed marketing campaigns to attract and retain clients.
Edited and enhanced images using Photoshop to create high-quality visual
content.
Maintained client databases and organized digital photo archives.
Student Advisor & Sales Representative — [Private University]
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August 2017 – September 2024
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Provided guidance to prospective students on educational and career paths.
Developed marketing strategies to attract new students and increase
enrollment.
Built and maintained strong client relationships, ensuring customer satisfaction.
Consistently exceeded sales targets through effective communication and
engagement.
Entered, managed, and analyzed student data using CRM tools and internal
databases.
Education
Bachelor of Commerce in Business Management — Akademia (Expected Graduation: 2025)
TEFL Certificate (120 hours) — Knysna English School (2024)
