Hellen Albuquerque

HELLEN ALBUQUERQUE SOCIAL COMMUNICOLOGIST | JOURNALIST CULTURAL ANTHROPOLOGIST | SPEAKER CREATIVE WRITER | DIGITAL EXPERT Hellen Albuquerque is a journalist, specialized in cultural anthropology and dedicated to creative writing. Beginning her career in 2013 with a column in a local newspaper. After two years of being printed every friday, the column became a digital communication agency. She was also a columnist for other major media vehicles, writing about behavior, fashion, and culture. Attending clients for seven years, over 200 brands from 07 different countries passed thought her characters with social media strategies, branding, and content creation. She has already shared her knowledge in major lectures and workshops with audiences of 1200 people. Also, initiated social projects to empower young women and help the adoption of abandoned animals. E D U C AT I O N Bachelor's Degree Graduate Degree Social Communication – Journalism (2011 - 2014) Cultural Anthropology (2016 - 2017) Pontifícia Universidade Católica do Paraná Pontifícia Universidade Católica do Paraná Full Scholarship at ENEM program | Student Body Scientific article about the influence of garments Representative on the prostitute profession Chief Editor | Photography Monitor WORK EXPERIENCES for 3 consecutive years| Newspaper's Public Relations, Press Officer Bureau Dani Brito (2014 - 2015) Head of Communication Brandbooster (2019 – 2020) Communication Analyst ATEC do Brasil (2013 - 2014) Chief Editor, Social Media, Branding Indumentária (2013 - 2019) Social Media, Communication Intern SESI - Industry Social Service (2012 - 2013) Columnist, Blogger Jornal Bem Paraná (2013 - 2015) Script Writer, Journalism Intern Broadcast film & production -) L A N G UAG E S SKILLS English | fluente, second language SEO + B2B B2C + COPYWRITING + STRATEGY Portuguese | native speaker Spanish | advanced + CONTENT + E-MAIL + BLOG POSTS + BRANDING + DIGITAL MARKETING + SOCIAL MEDIA + INFLUENCERS C O N TA C T -- @hellalbuquerque 11k followers www.hellenalbuquerque.com + 200 articles /hellen-albuquerque 1oo7 connections /hellalbuquerque 30k visualizations CASES I believe in the transformative power of writing. Each character is a pulse of energy that expands, democratizing information, and bringing us closer. Our stories connects us. SOCIAL MEDIA I created interactive content that brought organic results to hundreds of customers. BigBen Jewelers, one of the biggest national jewelry brands, broke all previous engagement records while I created the brand's digital content, with a growth of 80% interactions in three months. The award-winning actress Marisa Orth also grew exponentially during the period that I made her networks reaching 43% more followers in only a few weeks. I N F LU E N C E R S I've coordinated strategies for brands to interact with influencers and reach new publics. First, I research the exact creator to match the public persona of the brand. Then, I organized the line of content, posting calendar, and format. For Forever21 Brasil, I've selected 12 different influencers in seven different cities to spread Summer Sale and Carnival campaigns. E-BOOKS These e-books are some specialized content. The first one brings new era marketing strategies for small businesses. The second is about emotional intelligence during the world pandemic. In both, I have done interviews, research, written and edited, also gave direction to the designer to make graphics and other visual complementary content. S T R AT E G I E S Same No More is a Canadian startup of online rental of formal clothes. I've conducted their branding process, trained their internal communication team, organized and styled a photoshoot for the 250 dresses, and created a "Princes Day" for top influencers. It started with a personalized invite – inside a balloon which began a large organic spread in social media. The girls were pickup at home by executive cars, received relaxing massages, beauty treatments, and chose their favorite dresses to go on a special dinner. As result, we created a lot of material to be used online and received hundreds of new clients.