Helena Simon
Barcelona, Spain • --www.linkedin.com/in/hcsimon
Skype ID: helena.carolina.simon
Profile
Master of International Marketing and licensed Psychologist with experience in social media, market research and
psychology. Excellent communication skills gained through experience of having worked with people from different
backgrounds and cultures in international environments. Have studied psychometrics by developing customer profiles to
predict behaviour based on personal characteristics. Social Media content curator and creator. Interested in areas such
as consumer, branding, social media, PR and advertising. Fluent in Spanish and English.
Relevant Knowledge, Skills, and Training
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Branding • Social Media • Marketing • Customer Insight • Consumer Behavior Psychometrics Organizational
skills Leadership
Education
Master of International Marketing
HULT INTERNATIONAL BUSINESS SCHOOL—Boston, USA
● BOOXI—Montreal, Canada. Advertising Campaign
● ADMITHUB— Boston, USA. Awareness strategy PR Campaign
● PHILIPS HEALTHCARE—Andover, USA. Solutions Marketing Analysis
● AMERICAN STUDENT ASSISTANCE—Boston, USA. New business model, revenue generation strategy
● HULT— Boston, USA. Awareness strategy PR Campaign
August 2015
Bachelor of Arts Psychology
November 2013
UNIVERSIDAD METROPOLITANA—Caracas, Venezuela
● Published: Adaptation and validation of dispositional flow into the work scale EDFT-3 for the context of university
studies.
● Social Work with SUPERATEC: create a personal development program cd that could be accessed by teenagers of the
less affluent sectors of society to help them develop personal skills such as decision making, strength and
weaknesses recognition in order to promote resilience.
Professional Experience
BSL URGENT CARE—Lanzarote, Spain
Walk-in clinic
Feb 2019 - Present
Operations and Marketing Manager. Create strategy, design, execution and operations of the Surgery’s lead
management processes, marketing databases, marketing automation solutions, and tracking performance in order to
plan, report, and conduct analyses.
SOCIALDIABETES—Barcelona, Spain
Best diabetes management app in Spanish.
Dec 2017- Nov 2018
Marketing Coordinator. Support the marketing department’s initiatives. Specifically handling logistics for marketing
campaigns, product launches, events and strategic partnerships. Coordinate cross-functional team efforts, and assisting
other team members by performing user testings, researching vendors and market trends, creating mailing lists and
processing invoices. Develop original copy for social media platforms, website content, direct mail and print
advertisements. Ensure a consistent brand voice across all channels and copyediting marketing materials. Participate in
trade-show exhibits, managed social media, negotiated translation rights, wrote brochure copy and selected images for
various marketing materials.
Social Media Specialist. Directly assist the Director of Product and Marketing coordinating marketing efforts online and
offline. Have a deep understanding of how each social media channel works. Optimize curated content for each audience
on each social channel. Generating, editing, publishing and sharing daily content. Design of offline marketing materials for
events and presentations. Continuously improve, by capturing and analyzing the appropriate social data/metrics, insights
and best practices, and then acting on the information. Create editorial calendars and syndication schedules. Moderating
all user-generated content in line with the moderation policies for each community. Setting up and optimizing the
company pages within each platform to increase the visibility of the company’s social content.
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Developed a content strategy for each social media channel.
Developed an Instagram channel from start organically reaching more than 700 new followers in 3 months with a
7.66% engagement rate.
Organically increase new followers on Facebook by 54% in 4 months reaching more than 700k people per month.
Positioned SocialDiabetes’ Blog on Google’s top 5 searches founds.
Coordinated participation in major trade shows such as Mobile World Congress 2018, 4YFN, Diabetes Experience
Day and Healthio.
Collaborated with a cross-functional team to develop the product base on user-testing research.
BEYOU HEALTH COACHING—Barcelona, Spain
App software startup.
Nov 2017 – Feb 2018
Human Centered Design Researcher. External member of the design and product development team. Designed and
implemented interviews to evaluate customer experience with nutritionist services, health habits and the usage of apps.
Defined and evaluated the customer experience of BeYou products (apps). Ensured reliable and supported
conclusions from Design Research. Determined key findings and recommendations from data analysis.
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Worked with the design team to help create and evaluate concepts by prioritizing research questions based on
analysis of current knowledge, project goals, and identified risks including human factors design, concept testing,
usability testing, and user research to obtain measurable feedback.
Generated valuable insights that lead to the development of more innovative, intuitive and compelling user
experiences.
Run a broad range of research programs to help align design and experience with user needs.
BOCADILLOS MATHEUS S.L.—Barcelona, Spain
Multiple Subway franchise owner.
Dec 2016 – Oct 2017
Assistant Manager and Catering Coordinator. Assisted franchisee on multiple stores daily human resources operations.
Trained new employees. Supervised employees. Ensured store personnel provides exceptional customer service. Ensured
personnel follow franchise procedures. Ensured the maintenance of high-quality standards required by the franchise.
Coordinated major events caterings including store and transportation logistics.
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Developed sales tactics to increase sales.
Increased store sales growth by 18% on average since January 2017.
Third store with ore sales growth in Spain, First in Catalunya.
Coordinated catering for five major sports events with an average of 200 attendees.
FREELANCE CONSULTANCY—Miami, United States
Feb 2016 – Nov 2016
Digital Marketing Consultant. Analyzed past and current strategies. Developed new strategies and implemented them.
Content creation and art direction. Analyzed KMIs.
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Determined digital marketing low-cost best practices for small businesses such as local restaurants and doctors’
offices to increase awareness and number of new customers and manage all promotional events and strategic
marketing communications.
Developed and Managed social media campaigns and contributed to improvements in project management
methodologies and processes.
U.E.E. LINO DE CLEMENTE DE LA TRINIDAD—Caracas, Venezuela
Primary public school.
Jan 2013 – Apr 2013
Educational Psychology Intern. Performed comprehensive psychoeducational evaluations on children in grade school.
Trained teachers to recognize students with special needs.
● Diagnosed learning disabilities of students participating in regular classes by performing cognitive tests.
● Improved development skills in children by creating and implementing strategic intervention plans for those with
learning disabilities.
ESTIME S.A.—Caracas, Venezuela
Market research consulting company.
Sep 2012 – Dec 2012
Junior Marketing Analyst. Performed product research and updated products databases.
● Identified customer preferences by adapting marketing surveys to better understand the customer perception of the
brand.
● Participated in neuromarketing by registering the readings from brain responses to different brand stimuli.
HOSPITAL DE CLINICAS CARACAS—Caracas, Venezuela
The best private hospital in Venezuela.
Apr 2012 – Jul 2012
Health and Clinical Psychology Intern (Oncology Department). Provided psychological support to patients with cancer as
well as the oncology team. Introduced patients to chemotherapy and performed psychological evaluations to track their
emotional and psychological health status while accompanying family members through the process.
● Managed support groups for cancer patients to increase education about the disease.
● Coordinated support groups for patients during chemotherapy.
● Evaluated key indicators of emotional stress on patients during chemotherapy or hospitalization.
Additional Information
Languages: Native Spanish, Advanced English.
Technologies: Statistical Software SPSS, LISREL, Google Analytics, Hootsuite.
