Helen Stead

HELEN STEAD UX/UI DESIGNER Hello, I’m Helen, a digital designer currently based in Berlin with a passion for user experience, product design, branding and e-commerce. I have 5+ years experience working in Italy, France, India, Switzerland, Germany and U.K for a range of international clients all over the world. EXPERIENCE Urbanara Berlin, Germany Apr’ 2016 - Present Koch & Co. Digital Design Manager • Designing and conceptualising email campaigns for sales, seasonal launches & trend topics • Designed landing pages, wireframes and click-through prototypes for new website • Created styleguides, moodboards and seasonal roadmaps according to trend research • Optimised conversation rate and user experience with CRO tools and A/B tests • Produced all print assets, inbox marketing experience and PR Lookbooks Lead Designer Berlin, Germany Sept’ 2015 - Sept’ 2016 • Developed brand identity and website for a new e-commerce footwear brand • Designed a responsive web an mobile experience based on user research • Conducted A/B tests and improved UX through data analysis • Presented ideas to external stakeholders, B2B clients and manufacturing partners • Created user persona’s, storyboards and user flows to help improve the site architecture • Developed the visual strategy, imagery, PR and content Select Clients UI/UX Designer International Sept’ 2014 - Present • Developed brand identities and UX/UI projects for numerous clients: (Chicasual, Craft.co, Diademe Couture, Regina, Ahista Tea, Cosmopolitan, Transgression) • Developed UX and UI design for e-commerce, SaaS platforms and digital products • Designed an android travel app using material design guides and creating clickable prototypes EF Education Desktop Publisher Zurich, Switzerland Apr - Sept’ 2015 • Assisted with the design and production of their travel brochures and in-house marketing materials, while collaborating with EF staff in over 50+ countries. HEC Paris Lead Designer Jouy-en-Josas, France Mar’ 2014 - July 2015 • Lead designer for a quarterly printed arts & culture publication ‘Happenings’ • Modernised the departments website & logo. Digitalised the back issues. Page 1 of 2 E D U C AT I O N University of Minnesota UI Design Specialisation, 3 month online course, 2017 (Pass) University of Salford B.A Hons Visual Arts,- (2.1) Liverpool Community College Art & Design Foundation Degree 2008 (Pass) DESIGN & SOF T WARE SKILLS Software Skills Web Skills Adobe Indesign HTML & CSS Adobe Photoshop Frontify Adobe Illustrator UX Pin Sketch Invision Adobe After Effects Marvel/Flinto MS Office Zeplin SOME HAPPY CLIENTS Fleur de Press Paris • Ubelly London • 20to30.com New York • Ralph Kerle Melbourne • HEC Paris, Paris • Associazione Culturale Welcome Padova • TEDXSalford Salford • Ahista Tea New Delhi • Ahista Tea Toronto • Kevin Mackay California • Regina Magazine Berlin • EF Education Zurich • A La Modé London • Jackman Reinvents Toronto • Craft.co San Francisco • The Guardian London • Cosmopolitan New Delhi www.helenastead.com // - Page 2 of 2