Helen Avril Bobat

HELEN AVRIL BOBAT --linkedin.com/in/helenabobat/ Specialities Profile Builder of bridges. Teller of stories. Writer, editor, leader, collaborator, and mentor. I’m a natural people person; a social networker always seeking opportunities to meet new people and foster new relationships. I serve my clients with tenacity, energy, purpose and drive, forming lasting and productive working relationships with and on behalf of my clients and colleagues. My approach to public affairs and communications blends established tactics with emerging digital strategies to deliver actionable, results-focused plans. I combine critical thought and sensitivity to current affairs alongside a proven work ethic and understanding of more than the meanings of words but also their motives. I artfully articulate and illustrate complex business challenges and opportunities. I am challenging the status quo, helping people and organizations thrive in a complicated world! Education B.A. Modern European Languages & Literature University of South Africa B.A Project Design Université du Québec en Outaouais Business Management Diploma Halifax Business College Public Affairs Corporate Communications Content Writer Digital Marketing Employee Engagement Social Media Stakeholder Relations Media Relations Brand Management Campaign Management Change Management Event Management Knowledge Base Instructional Design Soft Skills Entrepreneurial Active Listening Critical Thinking, Logical Reasoning Open-minded, Interpersonal Innovative, Optimistic Agility, Ideation Cultural Intelligence Time Management, Teamwork Software Skills Secret II Clearance Enhanced Reliability Certificate Microsoft Office Suite Adobe Creative Suite Pixlr, Adobe Premiere Adobe Experience Manager WordPress, Gator Cision, Prezly Google Analytics Hootsuite Linguistic Capabilities Affiliations Security Clearances English French Korean (beginner) International Association of Business Communicators The Ottawa Network Healthcare Network Health Care Public Relations Association Canadian Pacific Whale Foundation World Cetacean Alliance | Confidential Experience Founder, Principal & Sole Proprietor Helen Bobat Inc., Ottawa, Ontario, Canada, (2010 - current) Strategic consultancy in the fields of public affairs; corporate communications strategy; planning & evaluation; change management & implementation; digital & multimedia campaign design; writing/copywriting; and media & stakeholder relations services for national, international, federal government, non-government organisations, industry, not-for-profit, and labour organisation clients: Independent administrative tribunals MGERC, MPCC, CNSC, OCOL Government of Canada federal departments and agencies DND, ESDC, Service Canada, Health Canada, GAC Labour organisations Professional Institute of the Public Service of Canada International clients Government of Hong Kong Government of South Korea Government of Zimbabwe Client Projects Departmental reports & 2019 Annual Report Military Grievances External Review Committee Public affairs counsel Government of Hong Kong Web Renewal Initiative Department of National Defence Robotic Process Automation Department of National Defence Digital Service Transformation Employment and Social Development Canada/Service Canada Canada.ca Web Renewal Initiative Service Canada Government Transformation Government of Hong Kong Health Canada Procurement Health Canada Communications counsel & campaign management Health Canada, First Nations Inuit Health Branch Communications & Marketing Canadian Army Departmental reports & 2012 and 2013 Annual Report Military Police Complaints Commission Communications & Marketing Canadian Nuclear Safety Commission Public Affairs counsel Global Affairs Canada Public affairs counsel for high-profile files Office of the Commissioner of Official Languages Public Affairs counsel Government of South Korea Media projects (Globe & Mail, Business Without Borders) Global Affairs Canada | Confidential Executive Public Affairs Advisor Professional Institute of the Public Service of Canada Vice-President Office -) • Counselled the President and two Vice-Presidents’, executive management and directors with advice in public affairs, communications and engagement during tumultuous public service cuts to programs, services and jobs, resulting in the creation of four key campaigns during my tenure. • Implemented a four-pillared approach (integration, influence, execution and action) to drive awareness, momentum and championing of PIPSC commitment to protecting the rights of their members, which resulted in the successful delivery of the Professionals Serving Canadians and Workforce Adjustment digital campaigns, a seat on the Shared Services taskforce, and a media relations campaign. • Organized a rally on Parliament Hill with 1,000+ participants which resulted in front-page media pick-up in dailies both locally and regionally and CTV, CBC, and The National broadcast interviews. • Conceived an Earned Media approach, identifying regional and national opportunities in support of media which resulted in $626,647.95 free advertising through the pitching of storylines and writing of opinionpieces and letters-to-the-editor. • Integrated a tactical social media approach that drove awareness and momentum in the protection of members’ rights, resulting in 35,000+ Facebook followers, 49,877 Twitter followers, and YouTube subscribers above 30,000. Senior Communications & Marketing Strategist Canadian Agency for Drugs and Technologies in Health Health Technology Assessment Directorate -) • Counselled two Vice-Presidents, executives and senior management of the Health Technology Assessment (HTA) directorate with public relations, branding, marketing and communications advice. • Facilitated and led multi-disciplinary teams utilizing consultative approaches which initiated the release of government funding to design and implement an extranet website resulting in the creation of a network of professionals dedicated to health technology assessment. • Organized conferences, webinars, webcasts, podcasts, HTA Exchange meetings, press conferences, Diabetes Cafés, information sessions, training initiatives, discussion panels, collaborative work projects with other sectors of the healthcare industry etc. To see a complete list of my experience and samples of my work, please refer to my LinkedIn profile. | Confidential