Hela M'sallem

Hela M’SALLEM Senior Graphic Designer ㅡ Contact Sousse, Tunisia ---LinkedIn www.helamsallem.com Professional Summary Experienced graphic designer with 14 years of expertise in communication. Specialized in artistic creation, project coordination, and mastery of design software. Versatile, I create graphic content for publishing, striking visual identities, promotional materials, and digital content for social media. My varied experience includes sectors such as finance, banking, perfumery, NGOs, startups, and industry. Passionate about innovation, I find creative solutions to meet the needs of my clients. ㅡ Education National Diploma in Arts and Crafts, specializing in Arts and Communication Higher Institute of Fine Arts of Sousse | [2010] Bachelor of Natural Sciences Secondary School of Hammam Sousse - Sousse | [2005] Skills - ㅡ Certifications - 2023: Certified Master Class in Art Therapy Faculty of Medicine, Monastir - 2020: Certified Art Therapy Practitioner International Practitioners of Holistic Medicine 2020: Certificate of Professional Aptitude Specialization: Macramé ONA : Office National de l’Artisanat (National Handicraft Office) 2010: Certified in First Aid Brand Strategy: Development and implementation of comprehensive brand strategies. Visual Identity: Design of impactful brand identities and communication tools. Editorial Design: Creation of layouts and editorial designs. Visual Communication: Transformation of complex concepts into visually appealing content. Interdisciplinary Collaboration: Teamwork to ensure brand image and design consistency. Project Management: Coordination and management of complex design projects. Feedback Utilization: Using user feedback to improve project outcomes. Monitoring: Keeping track of trends in branding, graphic design, and editorial design. Professional Experience 2022 – Present Manager and Art Director Shakti Agency - Lead the planning, organization, and coordination of strategic projects for various design projects. Oversee the creation of communication tools, ensuring brand consistency. ㅡ - Language - Manage end-to-end design production, demonstrating effective time management. Successfully manage projects and thrive in a remote work environment, highlighting adaptability to different work contexts. Arabic Native language Frensh Fluent English Fluent 2024 – Present Communication Officer Association Patrimoine pour l’Economie Solidaire (APES) (Association for Heritage in Solidarity Economy) Ftartchi? Project - ㅡ - Volunteering Volunteer member of the Tunisian Red Crescent | [since 2000] ㅡ Driving Licence Cars : B ㅡ Accomplishments Active participation and funding of ethical sourced business: ➔ First vegan restaurant in Tunisia ➔ Handmade macramé goods and artworks using recycled materials. ➔ Art therapy community space to help mental health and stress management Lead communication, organization, and coordination of various projects within the association. Develop a communication strategy for the APES and Ftartchi projects. Ensure visual consistency by adhering to the graphic charter for the creation of various graphic materials related to the projects. 2024 – Present Social Media Manager Association Tunisienne des médias alternatifs (ATMA) Jamil.Net Project - Develop a communication strategy and editorial calendar for the Jamil.Net project pages. Create a new identity and various graphic materials related to the Jamil.Net projects. 2023 – Present External Lecturer in Graphic Design, Marketing Department Institut des Hautes Études Commerciales (IHEC) - - Guide marketing students on the essential concepts of graphic design. Teach students to dissect and understand visual identity, its importance in marketing campaigns, and the analysis of graphic guidelines. Encourage critical thinking to enable students to develop their design skills. 2023 External Lecturer in Graphic Design, Marketing Department EIMS Business School - - Guide marketing students on the essential concepts of graphic design. Teach students to dissect and understand visual identity, its importance in marketing campaigns, and the analysis of graphic guidelines. Encourage critical thinking to enable students to develop their design skills. ㅡ Side Hustles 2023 – Present Art Therapy Practitioner Atelier A.S.H (Art for Self-Healing) ➔ Guide and facilitate transformative artistic expression through workshops aimed at fostering self-healing and personal growth 2021 – 2022 Senior Graphic Designer LMDK Agency - 2019 – 2021 Senior Graphic Designer (Freelancer) - 2019 – Present Owner and Fiber Artist Libellule Art ➔ Established and managed a small online business. ➔ Selling personalized macramé decorative items. ➔ Participated in fairs and events. Designed and produced communication tools for significant campaigns, including offline and online content. Collaborated with international organizations, including UNDP, UNFPA, and OMCT, to deliver impactful results and showcasing adaptability to various contexts. - Crafted design solutions for a range of clients, demonstrating resourcefulness and creative problem-solving. Provided art direction, developed graphic charters, and contributed to packaging design. 2017 – 2019 Senior Graphic Designer Agence Taktik - Led the design and execution of impactful communication tools for key clients, showcasing leadership abilities. Provided expert art direction to projects, ensuring strong visual identity and persuasive messaging. Collaborated closely with clients to deliver designs that met their strategic objectives, utilizing persuasion skills. 2015 – 2017 Art Director Tracy Publicis One - - Directed the conceptualization and production of communication tools for prominent clients, fostering engagement and brand recognition. Applied strong artistic direction to projects, contributing to the development of effective visual narratives. Collaborated closely with clients such as Fatales, Sanofi, Nestlé, and Condor to create impactful designs that resonated with their target audiences. 2011 – 2015 Art Director Agence Strat&Go - Led the ideation, design, and implementation of communication tools and campaigns for major clients, enhancing their market presence. - Developed comprehensive magazine charters and reports that showcased a deep understanding of design principles. Collaborated with clients to create visually compelling materials that conveyed their brand stories effectively. 2010 – 2011 Graphic Designer Agence Com’Koi - Designed and executed communication tools and campaigns for key clients, focusing on visual aesthetics and impactful messaging. Worked with clients to produce designs that effectively communicated their objectives. Demonstrated openness to criticism, refining designs through constructive feedback loops.