Heidi (Wren) Peak

Heidi (Wren) Peak

$35/hr
Award winning Graphic/UX/UI/AI Designer 20+ years
Reply rate:
-
Availability:
Hourly ($/hour)
Location:
Strasburg, Virginia, United States
Experience:
20 years
REMOTE PRODUCT DESIGNER ■ CONTACTS ■ SUMMARY Cell Phone:- Seasoned Graphic Designer and recent UX/UI graduate, Wren Peak seamlessly merges two decades of visual storytelling expertise with cutting-edge user experience design skills. A creative problem solver recognized for award-winning projects, Wren brings a unique fusion of graphic design roots, Generative AI and UX/UI proficiency to elevate digital experiences. Email:- ■ SKILLS Software Proficiency: Figma Adobe Suite After Effects XD WordPress AI: MidJourney & Musavir AI: ChatGPT Mac OS Coding Experience: HTML CSS JavaScript Projects: UX Research A/B & Preference Testing Competitive Analysis Ul Design User Interviews User Personas Prototyping/Rapid Prototyping Wireframing Journey Mapping Responsive Design Web/Mobile App Design Marketing Blog Posting Motion Graphics/Animation Graphic Design/Branding ■ UX HIGHLIGHTS RESEARCH / DESIGNED APP FOR FINZ- Your Ultimate Scuba Buddy • Problem: Scuba divers need a reliable quick way to access weather data they need for a safe day on the water and a way to plan. • Process phases: competitive analysis, personas' creation, user flows, prototyping, low-, mid- and high-fidelity wireframes in Figma, usability testing. • Solution: responsive app to locate dive sites, local features, hazards, weather and water data and plan trips with out of area friends in real time. RESEARCH / EARLY DESIGN FOR NEW VOCABULARY APP • Problem: users need to learn a new language in an easy way. • Process phases: competitive analysis, personas' creation, user flows, prototyping, low-fidelity and Mid-Fidelity wireframes and usability test analysis incorporated into the final iteration. • Solution: vocabulary app with ability to chat with others in real time and learning obscure lanuages, based on user's needs ■ EDUCATION Certificate • January 2024 • CareerFoundary UX Design Immersion An 11 month intensive course for UX Designers, specializing in UX fundamentals and methodology, data and research driven approaches to design, as well as prototyping, wireframing in Figma. DIPLOMA • September 2022 • F.I.R.S.T. INSTITUTE Graphic Design and Web Development BFA • VIRGINIA COMMONWEALTH UNIVERSITY Major in: Communication Art and Design. Wren Peak REMOTE PRODUCT DESIGNER ■ PROFESSIONAL LINKS ■ EXPERIENCE LinkedIn https://www.linkedined.com/in/ wren-peak-creative/ UX/UI / AI: MIDJOURNEY-CHATGPT / MOTION / WEB / MOBILE DEVELOPER / GRAPHIC DESIGNER WREN PEAK CREATIVE • 23 Years My Self Coded Website: https://wren-peak.github.io/index.html My Blog & Portfolio Website: https://dev-flyingoutloud.pantheonsite.io/ ■ AWARDS & RECOGNITION Award of Excellence Printing Industries of Virginia, 1992 Best of Show Audio Visual Presentation in the Gold Tour New York, 1991 First Place AMI Award Audio Visual Presentation, Arizona, 1990 Art Director Award Audio Visual Presentation at AMI Awards Arizona, 1990 Published Work Creative Challenge: Passionately elevated design impact in various freelance projects spanning communication documents, marketing collateral, website design, and exhibit layouts. Faced the challenge of optimizing visual appeal and cost-effectiveness across diverse design contexts, from national trucking promotions to urban redevelopment campaigns. Actions: Revolutionized the promotional strategy for a national trucking company by crafting an eye-catching brochure. Employed Adobe InDesign and Photoshop for innovative montages and slogans, resulting in a remarkable $12K+ costsavings to their advertising budget. Spearheaded public awareness for a City of Richmond program, strategically using InDesign and Photoshop to breathe life into urban redevelopment initiatives. Drove the national presence of audiovisual firms through superior art direction and design, securing first and second place in prestigious industry awards. Applied creative strategy to re-brand a Texas-based non-profit organization, collaborating with FEMA representatives and saving significant design fees through Illustrator and Photoshop. Enhanced marketing and public relations for entities like the Richmond Revitalization Housing Authority and local schools. Provided multifaceted graphic design support encompassing newsletters, exhibit designs, brochures, ads, direct mail, illustrations, copywriting, and on-location photography. Results: achieved substantial cost-savings, awards, and positive image transformation in various projects, contributing to the success of diverse organizations. Elevated design impact and navigated challenges to establish a solid reputation for delivering innovative and cost-effective solutions in the graphic design realm. Audio Visual Communication Magazine, 1989 ■ ADDITIONAL CAREER HISTORY Second Place AMI Award Web Developer, Senior Concept Designer, Circuit City Stores, Inc. Richmond, Virginia, 2 Years Audio Visual Presentation, Arizona, 1988 Produce Cover Design AV Video Magazine, 1987 Senior Graphic Designer, Collecting Concepts Richmond, Virginia, 2 Years Senior Graphic Designer, SPI New Media, Inc. Richmond, Virginia, 7 Years
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