Heidi Norman

HEIDI NORMAN SENIOR LEARNING CONSULTANT AND PROJECT MANAGER 19b St Johns Road, Hove, Sussex. BN3 2FB • Tel:- • Email:- OVERVIEW I have 20+ years’ experience working in digital content, blended learning design, and production, starting with 10 years at one of the UK’s pathfinding learning agencies, EPIC Group. I learnt my trade from the best, and left being able to design, manage and lead my own projects, and forge strong relationships with clients at all levels from a wide range of industries. Since EPIC was sold I’ve worked directly with clients, often within talent management or in presales, as a freelancer. Happy past clients have come from Professional Services, Government bodies, Education, Pharmaceuticals; for example: Deloitte, PWC, DWP, Environment Agency, NHS, Royal Navy, MOD, Beazley, Lloyds, Kings College, Legal & General, BP, Roche, Zurich, Syngenta. Though I have worked end to end on projects for many years, my main interest is in helping clients in the early stages of development with their strategy, working out business and learning needs and how best to meet them. I want to improve user experience and outcomes, make learning as adaptive and personal as possible, change behaviours, make mastering complex subjects feel achievable, leave users with a sense of personal development; in short, ensure they want to come back for more! My key skills include: • • • • • • • • • • Using training needs analysis to devise a learning strategy that meets business needs, improves a company’s learning culture, changes behaviours in the work place and develops talent. Designing creative and innovative learning solutions and assessments using adult learning theories to meet business objectives and the required learning outcomes; proposal writing; scoping content; planning projects from inception to launch. Building relationships and trust with senior stakeholders, subject matter experts, third parties, and internal multi-disciplinary development teams. Acting as the key point of contact. Using design knowledge to manage lean projects – using ADDIE, Waterfall and Agile approaches; adapting to project requirements, rather than just following a set process. Managing a tightly knit multi-disciplinary team to turn multiple projects around quickly; maintaining schedules; writing progress reports; managing margins and resourcing. Working confidently with a range of complex content types - including compliance, technical, sales, soft skills, leadership and management; adapting courses based on learning analytics. Scoping, scripting, and developing content for blended learning, courseware, animations, video, interactive pdfs, mobile, classroom training, support materials. Writing for the screen to engage and influence. Team and line managements; providing ongoing coaching; reviewing all deliverables; interviewing/recruiting; fostering a supportive, listening, tightly-knit team culture. Knowledge of tools - Articulate 360 and Rise, Coursebuilder, Adobe Acrobat XI, iSpring, Adapt; LMSs - Learning Gateway, Cornerstone; Jira, Confluence, Google docs. EXPERIENCE • • • • Freelance senior learning consultant – April 2009 – the present Repeat clients include: BYG Systems, Learning Pool, Kineo, Digital Unite, LEO Learning, Beazley plc, Lloyds Banking Group, ME Learning, Line Communication, King’s College London, Limbic Learning. Lead content and learning designer at EPIC Group (GP Strategies); Nov 2000 – Jan 2009 Assistant Web Producer at The Challenge Business; April 2000 – Aug 2000 English language teacher in Spain, Italy, Japan, UK; 1995 – 2000 EDUCATION • • • • MA in Twentieth Century English Literature, Sussex University, 1998 RSA Certificate in TEFLA, St Giles Brighton, 1995 BA (Hons) in English, York University, 1994 3 A' levels, 8 GCSEs, 1 O’ level