Heenay Patel

HEENAY KUMAR PATEL Copywriter, Content Writer & Multi-Media Marketer EXECUTIVE SUMMARY I specialize in writing creative, targeted and SEO-friendly copy for real estate clients, helping them attract leads, stand out from the competition, and rank higher on Google. PROFESSIONAL EXPERIENCE Real Estate Copywriter 2015-Present Helping real estate clients generate high-quality leads, traffic and referrals with powerful & persuasive copy. Projects & achievements include:  SEO Website Copy: revising client's website to rank on the 1st page of Google & Bing for multiple keywords, AI Overviews, Featured Snippets & the highly coveted "local 3 pack"  Long-Form Blogs: outranking the competition with well-researched, 1000+ word articles which follow SEO best practices  Email Campaigns: attracting leads with targeted email copy for listings, open houses, promotions, launches & more  Marketing Materials: standing out from the competition with irresistible content for brochures, videos, presentations & case studies  Sponsored Content: promoting client's business, achievements & events in major publications  Content Audits: identifying issues & offering step-by-step solutions with a thorough audit of client's website Content Writer and Marketer 2015-Present Creating, editing, and improving digital content to convey powerful ideas through simple yet persuasive language. Clients include start-ups and small businesses in tech, finance, healthcare, manufacturing and real estate. Successful projects involve writing & revising:  SEO Website Content: helping several businesses achieve page 1 Google rank through targeted keywords, link-building, meta-descriptions & more  Company Profiles: increasing leads for Microsoft SharePoint developer through better web copy, including product descriptions, case studies, company history & executive bios  Branding: assisting California event organizer re-brand and re-launch company, including complete overhaul of home page, Services, FAQs, & About Us content  Sales Templates: increasing conversions by 52% for photography/videography services through highly-customized Thumbtack sales templates  Press Releases: improving leads, traffic, and brand visibility with AP-style press releases for The Bangladesh Trade Development Council, Bangladesh's largest eCommerce website AmpiFire Content Writer & Multi-Media Marketer - AmpiFire is a UK-based multi-media marketing agency that helps clients advertise across hundreds of high-authority websites, news outlets and social media platforms. As part of the content writing team, I helped the company drive more traffic, leads and sales through:       AP-Style Press Releases that promote a client's product, service or brand SEO Sales Blogs that generate more website traffic & leads Podcast Scripts that engage audiences & compel them to take action Infographics that attract attention with dazzling visuals & clever captions Slideshow Presentations that educate readers & build credibility Video Scripts tailored to boost audience engagement & product visibility EDUCATION York University (Toronto, Canada) Bachelor of Arts -  Double Major in English Literature & Creative Writing  Graduated With Honours  Multiple Scholarship Recipient SKILLS & CERTIFICATIONS  Skills: WordPress, Yoast, Slack, Asana, Trello, Ahrefs, SEM Rush and more  Certifications: Hubspot Marketing, Google Adwords Fundamentals, Yoast SEO for Beginners