Hector Daniel Hernandez
+52 --
Professional technical SEO specialist with 10+ years of experience in the Search Engine
Optimisation industry.
EXPERIENCE
SKILLS
Footprint Digital Ltd (UK) – Technical SEO Partner
-Technical Search Engine
MARCH 2019 - PRESENT
Optimisation
Remote partner performing Digital Marketing Audits including Google Analytics tracking and
-Pre- and post-launch website
in-depth technical SEO site audits. Identifying, diagnosing, communicating, and resolving
analysis and recommendations
technical SEO and user-experience issues, as well as analysis of organic traffic dips and/or
-Google Analytics
keyword ranking drops. Performance evaluations, post-migration analysis, staging site
-Google Search Console
analysis, backlink audits and creation of disavow files, lost link analysis, action plans and more.
Warranty & Customer Support at FAFCO Inc
JUNE 2019 – NOV 2024
Warranty Representative: Audit/approve/deny warranty claims for solar pool panels via
(Webmaster Tools)
-Screaming Frog
-Web Developer Plugin
-Google Algorithms
-Search Engines
-Web User Experience
warranty portal. Daily communication with solar companies and homeowners across the U.S.
-Backlink Management
to field warranty and customer service queries.
-Google Disavow File
Misc: Contributed to the company in several different fields aside from warranty; From
translation work (English to Spanish) for manuals, flyers, technical documents, etc., to SEO for
-Client Relations
-Customer Service
the site, and travelling to meet existing customers and attain new ones. I was also tasked with
improving the company's Google reviews rating, and successfully improved the reviews from a
3.1-star rating to a 4.2 in just a few months.
Independent SEO Consultant — Technical SEO Specialist
MARCH 2017 - PRESENT
SEO consultant for UK and US-based businesses looking to improve their online presence and
generate more sales. Main client was a prominent UK web development company.
Responsible for in-depth analysis and identification of deep technical considerations, user
experience issues, and/or manual or algorithmic penalties by search engines to address and
improve organic website rankings.
Traffic Source UK Ltd. — Head of Technical SEO & Backlink Management
OCTOBER 2014 – MARCH 2017
Head of onsite technical SEO review team, providing monthly recommendations for 25+ UK
clients. Google Analytics & Search Console monitoring and direct contact with developers.
Applied deep knowledge of SEO, SEO-friendly websites, search engines and algorithms.
Responsible for backlink audit and management, removal of toxic backlinks, and Google
DAILY ACTIVITY/AUDITS
-Crawling & Indexing
-Robots.txt & Sitemap.xml
files
-Pagination
-URLs
-Internal Linking
-Schema
-Content KW Targeting
-Duplicate Content
(Internal/External)
-Meta data
-Page Loading
-Usability
-rel=Canonical tag issues
-Hreflang Attributes
-Website Security
-Staying up to date on
industry news &
developments
disavow file management.
HH Laptop Repair — Laptop Repair Specialist
AUGUST 2012 – SEPTEMBER 2014
Computer repair technician providing computer, laptop and tablet maintenance and repair,
including but not limited to: Installation and updating of software, troubleshooting and
solving software and hardware issues, building custom desktop computers, replacement of
hardware parts like motherboards, processors, screens, etc.
Teletech Guadalajara — Customer Service Rep. - Quality Assurance Team
MARCH 2010 – JULY 2012
T-Mobile, customer service representative. Supervised and audited incoming customer service
calls from clients and assisted with all issues. Strong communication skills and patience
required. 99.9% reliability rating. Promoted from customer service position to Quality
Assurance.
LANGUAGES
Fluent in English and Spanish
