Heather N. Smith
Marketing Director & Certified Copywriter -•-
LinkedIn URL • Austin, TX
Summary
Dynamic and results-oriented Certified Copywriter with over 10 years of experience in crafting compelling content across diverse digital marketing channels. Proven track record of driving traffic and conversions, achieving notable increases in brand awareness and customer engagement. Adept at brand storytelling techniques, brand voice accuracy, developing and executing strategic email marketing campaigns, enhancing subscriber retention, and optimizing performance through data-driven insights.
Areas of Expertise
Campaign Management
Customer Engagement
Brand Consistency
Content Creation
Lead Generation
Targeted Segmentation
Subscriber Retention
Traffic and Conversions
Creative Brainstorming
Brand Storytelling
Workshops and Lectures
Marketing Strategy
Key Achievements
Spearheaded the launch of the real estate digital content division at WebFX, achieving an impressive 200% profit growth within the first 9 to 12 months.
Developed and executed comprehensive marketing content strategies at WebFX, leading to a 60% increase in brand awareness and a remarkable 150% growth in the email subscriber list.
Successfully implemented multi-channel email marketing campaigns for a real estate client, resulting in a 51% increase in subscriber engagement within six months.
Career Experience
Freelance Copywriter
2010 – Present
Conceive and execute a range of innovative marketing campaigns.
Create and oversee content calendars, and timely execute email campaigns to boost customer retention and loyalty.
Facilitate creative brainstorming sessions with clients.
Enhance creativity and efficiency for maximum ROI while applying customized techniques that align with brand voice and style guidelines.
Deliver lectures and workshops on content creation, copywriting, and mastering content marketing skills to diverse audiences.
Composed compelling copy for various digital marketing channels, resulting in a 30% increase in traffic and conversions.
Achieved a 45% increase in client engagement and a 35% rise in lead conversion rates by developing strategic B2B copy tailored to female real estate agents and business owners.
Boosted revenue growth and fostered long-term client partnerships through measurable outcomes.
WebFX 2011 – 2023
Content Marketing Director & Senior Copywriter
Worked alongside & supervised cross-functional teams to ensure unified messaging across various platforms, strengthening brand consistency and customer engagement.
Created compelling marketing content for email campaigns, landing pages, social media, blogs, & more; leading to a 60% rise in brand awareness.
Utilized customer feedback and performance data to adjust the campaign and enhance the original message, resulting in a 20% reduction in unsubscription rates.
Created compelling content, high conversion copy, & effective marketing campaigns through
brand storytelling
Measured performance insights & audience metrics to calculate results & adjust campaigns accordingly for seamless lead conversion & client acquisition.
RE/MAX Advantage 2019 – 2023
B2C Email Marketing Manager
Lead the content team & partnered with design department to cohesively produce engaging email copy and visuals that improved user experience and adhered to brand messaging.
Leveraged analytics tools to assess campaign performance, generating insights that boosted overall effectiveness and guided future marketing strategies.
Executed targeted segmentation strategies that enhanced conversion rates by 42% and drove a 23% increase in sales revenue in the first year.
Performed A/B testing on subject lines and content, achieving average open rate of 44% and a click-through rate of 30%.
Achieved the highest success with the “Share the Love” campaign, implementing subject line and content adjustments based on pre-launch buzz data, which led to a 34% increase in click-through rates and a 46% rise in sales from December 2019 to March 2020.
Education
Bachelor of Arts in Business Communications
Southwestern University
Georgetown, TX |-
Graduated Magna Cum Laude
Certifications
• Email Marketing Certification
HubSpot©
• Email Marketing Specialist
Artists & Writers Institute of America©
• Google Analytics Certification
Google©
• Content Marketing Specialist
Digital Marketer©
• Certified Copywriter
Artists & Writers Institute of America©
• SEO Copywriter Certification
Content Marketing Institute©
• Lead Generation Specialist
Artists & Writers Institute of America©
Technical Skills
Email Marketing Platforms: Mailchimp, Constant Contact, KIT (formerly ConvertKit)
CRM Systems: Salesforce, HubSpot, HoneyBook
Project Management Software: Notion, Trello, Asana, Slack
Media Design: Canva
Web Development: HTML/CSS for Email Design
Automation Tools: Content Automation, Drip Campaign Management
Office Software: Microsoft Office Suite, Google Workspace
Analytics Tools: Google Analytics, SEMRush,
Sales Funnel Tools: ClickFunnels, LeadPages, Get Response
