Heather Smith

LET'S CONNECT! R E H T A E H S ' H T I M S HEATHER "THEWORD " SMITH - With fifteen years of experience as a corporate B2B and B2C copywriter, I have honed my craft in creating compelling and persuasive content that drives engagement and conversion. My career has been a dynamic journey, allowing me to work with diverse industries and understand the unique needs of both businesses and consumers. Throughout my professional journey, I have developed a deep understanding of brand messaging and audience targeting, enabling me to tailor my writing to resonate with specific demographics. From crafting attention-grabbing headlines to developing in-depth articles and promotional materials, my work is designed to connect with readers on both an emotional and rational level. My portfolio showcases a range of projects, including marketing collateral, email campaigns, website content, and social media strategies. Each piece demonstrates my commitment to clarity, creativity, and strategic thinking. I strive to create content that not only captures attention but also encourages action, effectively bridging the gap between brands and their audiences. Collaboration has been a key aspect of my career, working closely with marketing teams, designers, and product managers to ensure that the voice of the brand is consistent across all platforms. My ability to adapt my writing style to match various tones and styles has been instrumental in delivering successful campaigns that meet and exceed client expectations. Driven by a passion for storytelling and a desire to help brands convey their unique value propositions, I continuously seek out opportunities for growth and innovation in my writing. My dedication to excellence is reflected in every project I undertake, as I aim to create impactful content that leaves a lasting impression. - t r o p .folio PORTFOLIO LINKS EBOOKS & GUIDES: Creating Amazing Customer Experiences 100 Marketing Tools CASE STUDIES: OmniSend | Kerrits AD CAMPAIGNS: Paid Black Crow Dash BLOGS: "Balancing Family Time & A Career" VISIT MY WEBSITE SCHEDULE A CONSULTATION H E A T H E R S M I T H