Heather Scalia

HEATHER SCALIA TECH VA/WORDPRESS DEVELOPER I help female entrepreneurs set up and maintain all the tech they need to build, automate, and operate a thriving digital product business. CLICK HERE TO VIEW MY PORTFOLIO WORK EXPERIENCE VIRTUAL ASSISTANT Self-employed | 2021 - Present Project management and asset creation for multi-module online course - slides decks, workbooks, pdfs, videos, etc. Tech/automation set up for landing pages, sales pages, online courses using Zapier, Mailerlite, Squarespace, and Thinkific Copywriting for email sequences/webinar script, resulting in 23% conversion rate for client's first online course Email writing/scheduling in Mailerlite, maintaining an avg. 47% open rate Community management and engagement in a private Facebook Group Social media support- content creation/repurposing for IG/FB TIK TOK INTERN Rachel Pedersen, RBP Productions | May 2022 - June 2022 Cretedshort-form videos for Tik Tok using repurposed source material Created hooks and actionable CTAs, identified high value content, wrote engaging captions, and applied relevant hashtags Proficient in Camtasia and Splice for editing VIRTUAL ASSISTANT INTERN Esther Inman, Virtual Assistant Internship | Feb 2022 - May 2022 Admin duties for 2 Facebook Groups with a combined membership of 34K members - admitting/removing members, approving posts, answering questions and engaging members Created graphics and captions for engagement posts in both Facebook Groups Wrote newsletters intros and assembled the weekly newsletter in ConvertKit Created an email template bundle used as a bonus in recent launch of 90 Day VA - TOOLS EDUCATION Proficient with: TECH VA IN A DAY Completed Jan 2023 G-Suite A comprehensive 24+ hour training covering: Funnel Setup and Design Email and Automation Setup Zapier Airtable Slack/Voxer Asana/Trello DBM BOOTCAMP Mailerlite/ConvertKit Digital Business Manager Certification, 2022 Google Analytics A comprehensive 60+ hour training covering: Loom Team Management Project Management Content Management Zoom Wordpress Sales Funnels Systems and Operations Management Squarespace Canva Camtasia/Splice Clickup/Monday Thinkific 90 DAY VA Virtual Assistant Certification, 2022 A comprehensive 60+ hour training covering: FGFunnels Content Creation and Repurposing Social Media Marketing Dubsado Podcast and YouTube Management CLICK HERE TO SEE MY PORTFOLIO COURSE PARADISE Online Course Business Consultant Program, 2022 WP ROCKSTAR In progress, June 2022-present A comprehensive 40+ hour training on website building and maintenance using Wordpress "From the moment I met with Heather I knew this would be just what my business needed. She has been very detailed and did enough research to understand my market and my personality so the posts and engagement are authentic. She also reviews analytics and makes adjustments as needed. I am very pleased with her service." Taj Simmons - REALTOR®, The Taj Simmons Team -