HEATHER OLINGER-
Social Media / Writer / Executive Producer / Marketing Communications
SUMMARY
Innovative Emmy award-winning professional with 15 years of successful business experience in the arena
of: Media Communications including personal and internet, Journalism, social media, video sharing as well
as everyday office and business duties and management. Skilled at writing in such a way as to catch the
readers/viewers eye and turning complex material into easy-to-understand stories. Capable of handling
multiple tasks and pro-actively seeking opportunities to streamline procedures and processes to make
business more efficient. Leadership experience as a manager and supervisor coaching and mentoring staff,
and the day-to-day business operation of the department. SME skills include: Social media and technology,
Facebook, Twitter, Instagram, YouTube, ENPS, WordPress, Duke, JIRA, Confluence, Adobe, Edius, Word,
PowerPoint, Excel, SharePoint.
PROFESSIONAL EXPERIENCE
BENEFITFOCUS, Daniel Island, SC2019 - Present
Media Production Specialist
Recruited to Benefitfocus July 2019 prior to restructuring department.
● Acted as the primary contact for all interaction with the customer and ensured all deliverable dates were
understood and acceptable with the customer.
● Authored 12 video scripts for healthcare clients within the first week in a new industry.
● Created and managed 25 projects simultaneously within the first 2 weeks without prior industry experience.
Finalized 90% of projects prior to restructuring, all before deadline, and with exceptional quality.
● Created 12 videos in 3 days completing edits and script changes within those 3 days.
● Wrote and edited scripts, communicated and collaborated with Video Editors, Animators, Designers and
Project Managers throughout the production process and finished the project 1 day early.
● As executive producer sent to Sanctuary on Kiawah to execute client testimonials. Created a marketing piece
using client testimonials by interviewing high level clients (i.e. President/CEO of BCBS, President of Hawaii
Medical Plan and VP of Blue Choice.)
● Traveled with the production team to onsite meetings and shoots.
WCBD-TV News 2, Charleston, SC2007 - 2019
Executive Producer -)
Supervised and managed a 7-person staff of news broadcast, editorial and production staff. Managed day-to-day
operations with responsibility for creative vision and technical details for the NBC affiliate for the Lowcountry.
● Created web and social media content to update and post stories continually, promoted station brand and
viewer engagement including Facebook, Twitter, Instagram.
● Oversaw 5 shows daily and over 10 hours of live broadcast segments; ensured scripts and graphics were
correct; and sent video and scripts to the national NBC and CNN affiliates.
● Coordinated incoming data / calls dealing with breaking news; assisted writing scripts and articles.
● Reached a regional audience of over 150,000 viewers and increased to over half a million.
● Interviewed top leaders such as: Mayor Joe Riley, Thomas Ravenel and Sen. Tim Scott.
● Innovative social media strategist, succeeding in launching viral campaigns for various news initiatives.
● Motivated and inspired people to follow the show across the social media landscape.
HEATHER OLINGER
Page 2
WCBD-TV 2 News 2 (cont’d)
● Developed and maintained working relationships with key stakeholders and local contacts, and direct line of
communication with anchors and reporters throughout each day.
● Creative execution of broadcast rundown, scripts, graphics, and video; wrote and assisted with writing stories
in the newscast grabbing viewers’ attention.
● Began the Midday and 4pm newscasts, winning households and key demographics (34-56) and overall total
viewership.
● Won an Emmy for best newscast & a STAR award.
● Stepped up to be stand-in producer during staff absences.
Senior Producer, WCBD-TV News 2 -)
Produced the six o’clock half-hour long newscast, as well as oversaw the five o'clock newscast for the local NBC
affiliate in the Lowcountry.
● Developed on-air media programs with community leaders, public officials and elected officials. Conducted pre-guest
interviews & pre-check caller screens.
● Collaborated with technical department for on-air graphics.
● Created series that has aired or been utilized by WCBD & ECBD.
● Responsible for writing, producing and directing video to promote newscasts.
● Wrote and produced public service announcements.
● Utilized social media outlets to keep viewers informed on our news content and decision-making process.
● Made critical decisions regarding daily deadlines to accommodate breaking news situations.
Producer, WCBD-TV News 2 -)
Produced the five o’clock hour-long newscast and stood in for the Executive Producer as needed.
WVVA-TV NBC-6, Bluefield, WV2004 - 2007
Producer
Produced the five and eleven o’clock newscasts for the number one TV station in the area.
● Served as a camera operator for a short time as needed.
WALT DISNEY WORLD, Orlando, FL2003
Guest Services (Internship)
Performed public relation duties at Animal Kingdom during the internship for Communication Major in College.
Duties included speaking one-on-one with guests and worked closely with the trainers and veterinarians, showing
guests different wildlife.
EDUCATION
Bluefield State College
Bluefield, West Virginia
Major: Communications – Emphasis on Journalism
