Heather DeSantis

Contact (614)- (Work)-m www.linkedin.com/in/ heatherdesantis (LinkedIn) publicityforgood.com/ (Company) www.youtube.com/channel/ UChJIk_Le9iltR8igP-TjrGA/ featured (Other) Top Skills Press Releases Public Relations Community Outreach Honors-Awards Class President of Wittenberg University 2011 Greek Women of the Year 2010 Rotary Student of the month Champion Community Service Award Everipedia 30 Under 30 (2018) Publications Early Life and Education Heather DeSantis, Publicity for Good Confessions of a Burnt-Out Marketer: Marketing interview with Heather DeSantis Heather DeSantis on prosperity boosting PR CL207: How To Choose A PR Firm – Interview with Heather DeSantis Heather DeSantis CPG PR Consultant and CEO of Publicity For Good | Hosting influencer meet ups in 48 states in our Airstream San Diego, California Summary WHAT I DO: I create media campaigns that garner millions of media impressions through organic interviews via ABC, CBS, NBC, FOX, CNN, BBC, iHeart Media, and other major media outlets. MY COMPANY: Publicity For Good is the only millennial-led PR agency that creates strategic, results-driven opportunities for companies to showcase their goodness and increase their influence and credibility. CLIENTS INCLUDE: I have been a handler for 2 NFL Players and secured millions of media impressions for our client with top sports media outlets that include ESPN, FOX Sports, Yahoo Sports. I managed the PR for Panera Bread for 62 cafes in 4 cities managing all of their cause marketing cafes, seasonal menu changes and openings. TESTIMONIALS: "Not only did Heather secure me a publication in the Huffington Post but she also secured me multiple television segments, live TV, pre-recorded TV that is going to air several times throughout the Holiday season – to promote my books and my business." Kate Butler – Success Coach "Heather’s commitment to do good in the world by ensuring organizations like Paving the Way Foundation, get the media attention they need to share important messages has a massive impact on the difference we get to make." Jan Edwards – President, Paving the Way Foundation "Working with Heather has changed everything for me, because she is getting me and my brand the visibility I really want, and that is opening up other doors to better and better stages, more highlevel connections which is why my company is growing by leaps and Page 1 of 8 bounds." Cheryl Fields, Finance Expert Author of The Million Dollar Plan MY COURSE: "How To Get On TV In Less Than 30 Days." I often get asked to speak about this at events. HOW TO REACH ME:-"The world is in need of a change of pace and positivity." Heather Desantis, CEO, Publicity For Good Current Contributor: ThriveGlobal BuzzFeed Please subscribe to my YouTube Channel: https://bit.ly/39qXPxJ Like me on Facebook - https://bit.ly/2H9IhCf Experience Publicity For Good President/ CEO January 2016 - Present (4 years 3 months) San Diego, CA Publicity For Good "PFG" purpose driven CPG PR Firm ROI driven PR with media opportunities Brand experience: Lifetime Fitness, TOP Chops Beef Jerky, Flying Embers Hard Kombucha, Good Idea Drinks, Eco Lips, My Israel's Miracle, 310 Nutrition, Fizzque Sparkling Protein Water, Eco Lips, Meat Livestock Australia, Gutsii, Dollar Beauty Tribe, Santo Coffee Cubes, InstaBrew Coffee, Trident Coffee, Annemarie Skincare, Australian Government Press Demand Founder November 2018 - Present (1 year 5 months) Page 2 of 8 Greater San Diego Area The Press Demand PR SaaS program will make PR accessible to entrepreneurs, influencers, businesses, agencies and charities by providing support and access to the top PR agencies in the United States. Press Demand will allow experts to directly pitch themselves to the media using the software to manage all PR inquiries, and media sources will be able to connect quickly with experts who have press-ready pitches. Thrive Global Content Contributor 2019 - Present (1 year) Good Idea Drinks Public Relations Manager January 2018 - Present (2 years 3 months) San Francisco Bay Area Good Idea Drinks is the company behind Good Idea® - a naturally flavored sparkling water with a blend of amino acids and chromium proven to reduce the blood sugar spike following ordinary meals. This makes Good Idea the perfect substitute for sugary mealtime beverages. The direct benefit of Good Idea includes avoiding post-meal slumps and sugar cravings. In the long run avoiding recurring blood sugar spikes is an important investment in health. Good Idea is the US subsidiary of Swedish Food & Biotech company Aventure AB, specialized in bringing truly healthy, scientifically proven and attractive food concepts to the market. RMD Advertising Publicist April 2012 - June 2015 (3 years 3 months) I am a results driven Food Publicist focused on making consumers fall in love with your food brand. We specialize in brand strategy, advertising, social media and public relations for clients primarily in the growing and emerging food category. Client work includes Rudolph Foods, Panera Bread, Dei Fratelli, Tandoor Chef, Graeter's Ice Cream, Little Caesars Pizza Kits, Champion Foods and more. Specialties: Campaign over achievement, brand strategy, creative, media relations, experiential marketing, social media, more. Page 3 of 8 Alzheimer's Association® President of the Junior Committee February 2013 - January 2015 (2 years) Columbus, Ohio Area The Junior Committee is a National Movement to get Young Professionals involved in supporting finding a cure for Alzheimer's Disease. It is a group for Young Professionals in their 20's and 30's with the focus of: volunteering, advocacy, and fundraising. Monthly Events: -Volunteering at First Community Village -Monthly Brainstorm Meetings -Happy Hours at Columbus Bars and Restaurants First Investors Corporation Financial Services Representative May 2011 - December 2011 (8 months) A severe recession, unprecedented market volatility, and high-profile investment scam stories have damaged the public's confidence in our nation's financial institutions, and left individual investors wondering what to do. First Investors has been in business since 1930, and has successfully navigated many difficult economic periods in our nations during that time. We understand that economic slumps and recoveries are inevitable... and we know how to help people plan for both. Using a face-to-face approach to customer service, our registered representatives work with clients to establish a disciplined approach to achieving their long-term financial goals. --All information in LinkedIn regarding First Investors is for recruiting purposes only.-- The Center for Civic and Urban Engagement Intern to Director of After Schools August 2010 - May 2011 (10 months) Springfield, Ohio Page 4 of 8 Increased public awareness by creating list serve of 300+ using fact based decision making from national agencies & associations to create persuasive press releases Directed focus groups as ex-officio member to create action plan, compile data, & share with supervisors Established client relations with Clark County Development Disabilities to ensure representation of people with disabilities Created communication plan & utilized media kit to publicize conferences Prioritized projects by creating project management calendar to balance deadlines & daily tasks Student Senate President of 2011 March 2008 - May 2011 (3 years 3 months) Springfield, Ohio Plan class activities to bring diverse students to support philanthropic class projects such as canned food drive for Second Harvest Food bank (raised 200 pounds in 2008; doubled to 400 pounds in 2009) Voting representative at monthly faculty meetings Girl Power Program Coordinator August 2007 - May 2011 (3 years 10 months) Springfield, Ohio Increased program participation in program by 50% through development & implementation of strategic outreach & communication plan: YouTube, Facebook, print materials Established relationships with community members from niche markets to establish programs Recruited & trained 20 college students & area professionals to conduct outreach programs in self-esteem, career development, philanthropy, fitness, healthy eating Page 5 of 8 Increased program participants self-confidence by 100% according to pre-test/ post-test results Best Buddies Virginia Intern to Executive Director June 2010 - August 2010 (3 months) Falls Church, VA Established relationships with local businesses to increase awareness & donor relations Optimized search engine to compile list serve of local civic/ service organizations Honed interpersonal skills through assisting employees who had a disability Wittenberg University 1 year 8 months Head Orientation Assistant January 2009 - August 2010 (1 year 8 months) Springfield, Ohio Conducting selection of orientation assistants consisting of application/ interview process Working with administration and outside venders to organize new student days Facilitating training for orientation assistants Witteneberg University Heartfelt Outreach To Those We Serve October 2009 - February 2010 (5 months) Springfield,Ohio Created event that incorporated fundraising, advocacy, recruiting volunteers, & communicating with media channels for day of event coverage Gained community support through public speaking, letter campaign, & social media for monetary donations & donated items Increased awareness of constituents living in poverty through media coverage & volunteer recruitment of college students & elected officials Bayley Alumni Development Intern Page 6 of 8 January 2008 - May 2010 (2 years 5 months) Springfield, Ohio Leading efforts to start “community foundation”; researching grants and other funding sources Meeting with various community foundation heads to gather ideas for community foundation Alpha Delta Pi Panhellenic Delegate December 2009 - April 2010 (5 months) Columbus Museum of Art Development Intern June 2009 - August 2009 (3 months) Managed community involvement by serving as key contact of in-kind donations Social media advocate stressing importance of target marketing & client engagement Assisted with fundraising, logistics, & day of event for art ball with attendance of 300 + American Cancer Society Advocacy & Public Relations chair- Colleges Against Cancer September 2008 - May 2009 (9 months) Springfield, OH Increased community participation by ~50% more teams than previous year Increased total dollars raised by $13,000 Raised public awareness by being youngest member to lobby state representatives regarding legal and health issues by sharing personal story Survivor Africa Event & PR Coordinator January 2008 - April 2009 (1 year 4 months) Springfield, Ohio Page 7 of 8 Raised $60,000 through event coordination with attendance of ~ 200 community members Team member of community service initiative during 1-month service trip to Lesotho, Africa Increased community participation & awareness by utilizing media kit, letter campaign, & speaking at community events 2008 Program Leader at Recreation Unlimited May 2008 - August 2008 (4 months) Ashley, Ohio • Managed 60 counselors to ensure campers’ daily needs (medication, hygiene, and dietetics) were met • Created creative art projects that were adaptable for a variety of disabilities • Supervised overnight affairs on 195-acre camp; clean up after events and locked down at end of each day Supervised night affairs of 195-acre camp cleaning up events and lock down at the end of each day Education Wittenberg University Communication · (2007 - 2011) Worthington Kilbourne High School · (2003 - 2007) Georgetown University The Fund For American Studies, Philanthropy & Voluntary Services · (2010) Page 8 of 8