Hayley Elsaesser

HAYLEY ELSAESSER - DIGITAL PORTFOLIO BRAND WEBSITE BRAND INSTAGRAM Employment Experience​………………………………………………………………………………………………………………………………………………………………………………… HAYLEY ELSAESSER Fashion Inc​ — Creative Director & Designer JULY 2013 - PRESENT | Toronto, Canada ● ● ● ● ● ● I oversee the creative direction of the brand including designs, creative content, and our e-commerce and digital marketing. Leading and managing the creative team on projects, ensuring our brand standards are being maintained while the ethos and aesthetic of the brand are still the focus. Working closely with the director of sales and business operations to create and carry out strategic product ranges. Execution of fashion designs and creation of textile prints based upon sales trends and forecasted consumer and fashion trends. Creation of tech packs, and liaising with suppliers for production of collections. Working with other brands on collaborations, and representing the brand as a brand ambassador. London College of Fashion & Microsoft​ — Future of Fashion Incubator 2018 | London, UK ● ● ● I was approached by Microsoft to be the only Canadian mentor involved in their Future of Fashion Incubator, a co-created custom curriculum for a semester-long incubator with LCF’s Fashion Innovation Agency and Digital Learning Lab. Working with students who were accepted into this advanced course, I helped guide them to create a disruptive, innovative mixed reality visual merchandising application. I guided the students to create a final product that was not only effective, but also something that could be practically used on a large scale by businesses to plan merchandising and design in a real time, practical capacity. Dragonberry Boutiques ​— Creative Director & Product Development NOVEMBER 2012 - NOVEMBER 2013 | Brisbane, Australia ● ● ● ● Created and implemented the new product development department at Dragonberry by creating relationships with new overseas suppliers, researching trends and executed range developments. Headed the design division of the brand and liaised with overseas suppliers, ensuring the direction was in line with trends and brand identity. Oversaw the creative content and social media marketing for the business as a whole, including in store and e-commerce. Developed and executed creative directions, and marketing plans. Dragonberry Boutiques ​— E-commerce and Digital Marketing Coordinator FEBRUARY 2011 - NOVEMBER 2012 | Brisbane, Australia ● ● ● ● Managed and executed all digital and social media content, or worked with delegating said tasks to other creatives. Photographed, edited, created and maintained the e-commerce products and descriptions online. Generating innovative marketing and sales ideas and strategies, and implementing them with the team across physical stores and e-commerce. I improved online sales and brand awareness significantly, which is why a new position was created for me. Sportsgirl​ — Trend Forecasting AUGUST - SEPTEMBER 2012 | Melbourne, Australia ● ● After I was selected by Sportsgirl as one of the top Fashion Design Graduates of the year, I was offered an intensive, full-time, one month internship at Sportsgirl headquarters working directly with the head of trend forecasting. I assisted the head of trend forecasting with researching and compiling moods for upcoming seasons based upon upcoming projected trends. Education​……………………………………………………………………………………………………………………………………………………………………………………………………………. Queensland University of Technology Bachelor of Design: Fashion | Dean’s List GRADUATED 2012, BRISBANE, AUSTRALIA WEB DEVELOPMENT | JUNO COLLEGE OF TECHNOLOGY Web Development Certificate 2020, TORONTO, CANADA JUST DO IT | NIKE TORONTO Nike Coaches Training OCTOBER 2018, TORONTO, CANADA Projects & Collaborations​…………………………………………………………………………………………………………………………………………………………………………… Collaborations I’ve worked with and designed / project managed collaborations with brands such as Nike, Google, Coors, L’Oreal, Microsoft, Barbie and more. Celebrity Work I’ve worked with and dressed major celebrities such as Miley Cyrus, Katy Perry, Joe Jonas, Lilly Signh, Frances Cobain, Avan Jogia, Kesha, Kat Von D. FASHION WEEKS, Sydney, New York, Melbourne, and Toronto Fashion Weeks I’ve designed collections and creatively directed runway shows and presentations at high calibre runways around the world.