Haylemariyam Gebrekidan
Professional Summary
Digital Marketing Consultant and Social Media Manager
A professional with expertise in Meta Ads lead generation, Google Business Profile management, and digital
branding. Experienced in developing and optimizing campaigns specifically for service-based businesses,
enhancing lead quality, and lowering cost per lead (CPL).
Technical Proficiencies
Proficient in Canva, Google Workspace, CRM tools,
Possesses strong organizational skills and excels in working independently within remote settings.
Skills and Expertise
Meta Ads(Facebook & Instagram)
Lead Generation
Google Search Ads(Basic)
Ad Copywriting & Creative Testing
Canva & CapCut for Ad Creatives
CRM & Google Workspace Tools
Data Analysis & Reporting
Professional Experience
Marketing Consultant & Social Media Manager
Vintage Pixels ET| Mar 2024 - Present
Oversaw client social media accounts, crafting content and campaigns that boosted engagement and lead
generation.
Developed targeted Meta Ads campaigns aimed at local leads, optimizing for CPL, CTR, and ROAS.
Created engaging ad visuals and copy utilizing Canva and CapCut for social media initiatives.
Delivered weekly performance reports and insights on client campaigns.
Marketing & Student Coordinator
Vintage Africa School of Photography| Dec 2022 - Present
Designed and executed training programs, including comprehensive photography courses and portfolio
development sessions.
Developed online courses and managed LMS platforms to enhance the learning experience.
Coordinated marketing campaigns to attract new students and increase course enrollments.
Contact Center Advisor
EthioTelecom | May 2021 - Present
Handled customer inquiries and service requests in a high-volume setting.
Implemented digital solutions to enhance customer communication and satisfaction.
Education
Bachelor's Degree in Management | University of Gondar ,Ethiopia
Certifications
-Digital Marketing
-Social Media Marketing
