Hassan Shabbir

HASSAN SHABBIR Digital Marketer- CAREER OBJECTIVE Strategy and results-driven digital marketer with 9+ years of experience building paid and organic marketing funnels for SaaS companies. Marketing efforts I have overseen have generated roughly $20M in lifetime revenue for the businesses I have impacted. - Bahawalpur, Pakistan WORK EXPERIENCE LinkedIn Digital Marketing Manager Rovermechie EDUCATION · August 2008 - May 2012 Lahore, Pakistan · · Salesforce A/B testing (Optimizely) Google Analytics, FullStory SEO Email marketing be Microsoft Excel, Google Sheets Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 28% Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly am Paid acquisition (Facebook, Instagram, AdWords, Youtube) · Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210% jo SKILLS Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 23% .c Punjab University Lahore Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of $160,000, resulting in about $645,000 in monthly revenue bs · B.S. in Marketing Islamabad, Pakistan om January 2015 - May 2017 Digital Marketing Analyst The Lottery Game September 2012 - January 2015 · · · · Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across company by 250% Improved on-page SEO performance, resulting in page speed improvement of 70% and increase in monthly organic traffic of 24% Created top of funnel marketing assets like infographics and white papers that generated 32,000 unique visitors, resulting in $1.2M in incremental revenue Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week Digital Marketing Intern Fazal Communications June 2012 - August 2012 · · · Bahawalpur, Pakistan Supported marketing team by writing and editing 100+ social media and email campaigns Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic up by 72% Studied analytics in Google Search Console, identified low-performing content, and recommended solutions that improved content performance by an average of 34%