Hassan Ali Bokhari

Email:-LinkedIn Profile Nationality : Canadian Contact No : +92 - International Development – Marketing & Communications – Partnerships and Advocacy Hassan Ali Bokhari CAREER SUMMARY Over eight years of experience in developing and executing marketing, communications and development strategies for both online and offline companies, MNCs, Non-Profits and INGOs. Strong analytical skills, presentation abilities and global exposure acquired from key roles with companies in North America, the Middle East and Asia. PROFESSIONAL EXPERIENCE Senior Manager Partnerships & Marketing (August 2016 - Present) International Federation of Red Cross and Red Crescent Societies (IFRC) –- Pakistan Country Office The IFRC Pakistan Country Office hired me at a time when the National Society (Pakistan Red Crescent) was at an all-time low in regards to financial sustainability, brand penetration and organisational structure. Since having joined the IFRC in Islamabad, Pakistan, I have worked hard for the following achievements: • Creation of a Financial Sustainability Plan, Communications and Fundraising Strategy for implementation nationally. • Worked closely with the Head of Country IFRC and Secretary General of Pakistan Red Crescent, advised and guided on fundamental marketing and fundraising strategies • Developed tangible ways to renew Fundraising efforts and plans. Developed concept notes and proposals on the PRC Ambulance Service Programme, Regional Blood Donation Centre, Membership Development Programme, Women Empowerment, Hygiene Promotion and Commercial First Aid Trainings. (Programmes now in implementation process) • Devised communications and brand policies to improve image and penetration across Pakistan • Coordination and Training on Fundraising/Marketing to 7 Provincial Branches • Devised strategies and personally working on Website creation and overhaul of digital media presence on Social Media (Facebook, LinkedIn, Instagram, Twitter etc..) • Proposed and supervised creation of new Resource Mobilisation and Marketing Department at PRC while improving/modernizing HR processes. • Represented the Pakistan Red Crescent and IFRC in high-level meetings and negotiations with UN, INGOs, ICRC, Donors, Corporations, Government Officials and HNIs and conferences/seminars globally. • Focal person of IFRC Pakistan Country Office for Partnerships and Engagements, Asia Pacific Fundraising Network (APFN), Various Red Cross Societies and the Global One Billion Coalition. 1 Senior Officer – Marketing, Fundraising & Communications (April 2015 – August 2016) Lahore University of Management Sciences (LUMS) –- Lahore, Pakistan • • • • • • • • • • • • • • Lead Global Digital and Direct Marketing & Fundraising Function Create and executing Marketing, Fundraising & Communications Strategy for all products including National Outreach Program, Scholarships and Infrastructure. Building, maintaining and exploring new relationship prospects with high profiled donors and corporations along with implementing Corporate Social Responsibility campaigns. Content creation for Marketing, Fundraising and Communication functions at LUMS Inaugurated the Shaikh Ahmad Hassan School of Law (SAHSOL) Created viral ’30 Years of LUMS’ & ‘Thank You LUMS’ Videos Organized first ever Fundraiser/Donor Acknowledgement Dinner for the university Liaising with large, small, international and national donor agencies such as USAID, DFID, HEC, PEEF, Ghurmani Foundation, Syed Babar Ali Foundation, etc. Providing consultation and cooperating with Corporate Social Responsibility teams of Pakistan’s and global organizations for various projects. Managing and working with large teams including coordination with the Vice Chancellor, Management Committee & Board of Trustees. Media coordination and ensuring the actual LUMS image is properly portrayed to the world through News, Television and Social Media channels. Act as the voice and face of LUMS in high profiled meetings, conferences, events and interviews. Leading the development front for LUMS by exploring newer opportunities of growth and current donor retention. Forecasting budgets and financial analysis to keep Pakistan’s top university one step ahead of the competition. Account management, tapping existing and potential companies, foundations and individuals to generate revenue for endowments, infrastructure, scholarship and operational development. Head of Business Development, Marketing & Communications (June 2014 – March 2015) The Media Briefcase (TMB) - New York, NY, USA • • • • • • • • • • Strategic and Tactical planning of Digital Marketing Channel Creation of Affiliate Marketing program and Lead purchase agreements Development of Cable TV Advertising and Promotion campaign Oversight and Mentoring of Digital Marketing, Business Development and Communications Team Execution of SEO, SEM, PPC and other digital campaigns Conversion Optimization, Forecasting, Monitoring and Analysis of Digital Marketing Efforts Creation of dashboards/reports for investors, top management and internal teams Proposal drafting and approving for aggressive business development and keeping TMB in line with all international and local guidelines. Client acquisition through hardcore selling and offering the best of the best in terms of competitiveness in the industry. Communicating, negotiating and closing with current and prospective clients from the United States, Canada, UAE, UK and Australia, Philippines, Malaysia and Ukraine. 2 Sales Operations Supervisor (August 2013 to June 2014) Digital Globe Services – TRG – Lahore, Pakistan • • • • • • • Vast experience in being able to deal with sales relating to all major cable, internet and phone providers in the United States i.e. Comcast, Time Warner, Charter, Cox, Optimum, Mediacom and Suddenlink. Sales retention and customer analysis with forecasting Weekly and monthly sales reporting, analysis and forecasting Growing customer base through sales process development and client acquisition. Developed marketing campaign that integrated the local radio and newspapers of multiple US cities and online marketing through PPC, SEO and SEM. Maintaining a progressive relationship with supervisors and managers. Keeping finance/marketing and sales team in loop over prospects to increase outreach and overcome competition in industry. Managed a team of over 15 individuals to meet daily, weekly and monthly sales targets. Project Lead – Social Media, Content & Communications (Jan 2011 – June 2013) Allainet - Lahore, Pakistan • • • • • • Worked on top content creation, SEO and digital marketing for Bettor, NewsPakistan, Groupin and StepByStep. Took charge of a team of 40 recently hired employees located in a new branch of company Tasked with training staff and placing them in roles that best suited their abilities and complemented the company’s online ventures Coordinated with group of 5 managers to take on responsibility of team in Lahore, Islamabad & Karachi while reporting to Head Office in Ottawa, Canada. Boosted production by helping double online content creation Looked after daily operations with management and produced daily, weekly and monthly reports of progress and completed work. Project Coordinator – Urban & Rural Development (April 2009 – Jan 2011) Community Health Foundation – Lahore, Pakistan • • • • • • Assisted in Research of course syllabus for Professors. Generated weekly and monthly progress report for administration. Developed a syllabus that integrates the Classroom with the Internet. Created guides to help students perform research online. Worked in teams around highly backward and underprivileged areas of Pakistan for polio eradication, raising awareness about disease and health issues with a special focus on children and women. Managing a team of volunteers and permanent employees in developing and sustaining micro level projects relating to educational, health and financial welfare of the deserving people in urban and rural areas. 3 EDUCATION University of Geneva - The Geneva Centre for Education and Research in Humanitarian Action (CERAH) Humanitarian Communications (Course) Preston Institute of Management Science & Technology Bachelors in Business Administration (BBA Hons. - Marketing) University of The Punjab B.A – LL.B (Journalism, Political Science & Law) Cisco Certified Network Associate (CCNA) SKILLS & OTHER DETAILS • Languages: English (Spoken & Written - Native), Urdu (Fluent), Punjabi (Fluent) • Operating Systems: Windows 95/98/2000/XP/VISTA/8/10, Apple iOS & Android • Software: Microsoft Office, SPSS: Statistical Software, Minitab, WORD, EXCEL, SAP, Oracle, PeopleSoft. Adobe Photoshop, Corel Draw • Attended IFRC Asia Pacific Fundraisers Network (APFN) Annual Skillshare in Seoul, South Korea – April 2017 • Active community volunteer and with the Pakistan Red Crescent 4