HASSAN A. BOKHARI
DIGITAL MARKETING & COMMUNICATIONS PARTNERSHIPS/CORPORATE AFFAIRS
PROFESSIONAL
PROFILE
I am a driven professional with nearly 10 years of solid experience in marketing, communications,
partnerships and corporate affairs on a global scale. I've worked with some of the best startups,
multinational companies and globally spread entities while integrated in a team from junior level staff to
country level executives and CEOs. My passion is displayed through the work that I do. .
EXPERIENCE
GLOBAL DIGITAL MARKETING LEAD
TalentOHire | Sep 2017 - Present
TalentOHire is a startup recruiting agency based in Oakville, Ontario, working to connect the world's
top talent against high-level positions with the best organizations. From skilled software developers,
to UI/UX Designers and Customer Support and Care professionals, we're hiring and connecting across
the board!
Currently, TalentOHire is working in several countries such as Canada, Turkey, Ukraine, Pakistan,
Serbia, Egypt, India, Kenya and Brazil, while rapidly expanding globally.
My responsibilities at TalentOHire consist of overlooking the digital marketing side of TalentOHire
and other group startup projects. The overall online presence, website, Social Media and online
advertising campaigns, lead and content generation/marketing while reporting directly to and working
under the CEO.
(Previous experience continued on following pages)
TRAINING & COURSES
FACEBOOK BLUEPRINT CERTIFICATION 2018
GOOGLE ONLINE FUNDAMENTALS 2017
SEMRUSH DIGITAL MARKETING CERTIFICATION
2018
CISCO CERTIFIED NETWORK ASSOCIATE (CCNA)
2012
HUMANITARIAN COMMUNICATIONS COURSE- THE
GENEVA CENTRE FOR EDUCATION AND RESEARCH
IN HUMANITARIAN ACTION (CERAH) - ASIA PACIFIC FUNDRAISERS NETWORK
(APFN) SKILLSHARE CONFERENCE AND MEETING IN
SEOUL, SOUTH KOREA - APRIL 2017
EDUCATION
UNIVERSITY OF THE PUNJAB (MASTERS LEVEL)
Bachelor of Arts in Political Science & Journalism
& LL.B in International Law/Legal Studies
PRESTON INSTITUTE OF MANAGEMENT, SCIENCE &
TECHNOLOGY (BACHELORS DEGREE)
Bachelor of Business Administration in Marketing
FORMAN CHRISTIAN COLLEGE (F.C.)
Intermediate in Computer Sciences
DETAILS
Nationality: Canadian
Contact Number: - / -
Email:-Skype:-
EXPERIENCE (CONTD.)
SENIOR MANAGER PARTNERSHIPS & MARKETING
International Federation of Red Cross and Red Crescent Societies
(IFRC) | Aug 2016 - Aug 2017
The International Federation of Red Cross and Red Cross Societies (IFRC) is the world’s largest
humanitarian network with a National Society presence in over 190 countries. For more than 150
years, the Red Cross/Red Crescent Movement has been alleviating the suffering of people across the
globe during times of disaster and reaching out to the most in need. The Red Cross/Red Crescent
Movement is truly everywhere, for everyone.
During my one-year contract with the IFRC Pakistan Country Office as part of the Senior
Management, I led various functions under the Partnerships and Resource Development Department.
This included capacity building of the Pakistan Red Crescent (National Society) in terms of Resource
Mobilisation, Marketing, Communications, their Online Presence (Website, Social Media,
Donations/Fundraising, Donor Management, Databases etc..) and improved service delivery for their
National Ambulance Service, Regional Blood Donor Centre, Commercial First Aid Training and Youth
& Volunteer Department through an enhanced Membership Campaign.
SENIOR OFFICER – MARKETING, FUNDRAISING & COMMUNICATIONS
Lahore University of Management Sciences (LUMS)
| April 2015 - Aug 2016
The Lahore University of Management Sciences (LUMS) is Pakistan’s top internationally ranked
institute of higher education. With the country’s leading business school, LUMS has established a
name amongst the best educationalinstitutions when it comes to providing quality education and
opportunities for all regardless of financial standing and background.
My core responsibilities ranged from establishing and maintaining effective relationships with key
donors, HNIs, shareholders, BOG members, the LUMS senior management. This included coordinating
with the LUMS Vice Chancellor, Board of Trustees, Board of Governors and Management Committee
while acting as the voice of LUMS in high-level donor meetings, conferences and discussions with
bodies such as DFID, USAID, and C-Level Corporates.
HEAD OF BUSINESS DEVELOPMENT, MARKETING &
COMMUNICATIONS
The Media Briefcase (TMB) | June 2013 - Mar 2015
The Media Briefcase was a startup in Pakistan which looked to create cost-effective and impactful
outsourcing/offshoring opportunities for various business sectors across the globe. The Media
Briefcase garnered support from various investors and ran operations for two years before losing
funding due instability in the region and increased risk of investment.
As Head of Business Development, Marketing and Communications at The Media Briefcase, I led a
team of more than 40 professionals which functioned under the three wings of the unit. From making
sales, market analysis, creating marketing and communications material and public relations, we were
catering to dozens of offshore clients. Companies trusted The Media Briefcase with handling their
business development, online presence management and public relations. Clients such as Comcast,
Time Warner Cable, Mediacom, Charter and many other leading telecommunication companies
entrusted The Media Briefcase as their outsourcing solution of choice.
In such a short span of time, we expanded our client list to companies in Ukraine, the United Arab
Emirates & Middle East while also dealing with various retailers from Australia, Europe and South
America.
EXPERIENCE (CONTD.)
MANAGER DIGITAL MARKETING, CONTENT & COMMUNICATIONS
Allainet| Jan 2011 - June 2013
Allainet was a PR startup from 2011 till 2013 which worked towards content creation, online
journalism and website development with nearly 500 employees in offices across Islamabad, Lahore
and Karachi in Pakistan, while being headquartered in Ottawa, Ontario, Canada.
Being a part of the pioneer batch which was hired in the Lahore office, I worked my way up from
being a writer,becoming a trainee editor and ultimately leading their project as a manager for
corporate affairs and client coordination. Under my supervision, a team ranging between 10 to 15
employees worked on the content creation, marketing and development aspect for various projects.
Some of them were Bettor.com, blogs.bettor.com, StepByStep.com, NewsPakistan.com and several
others.
From Social Media Management to Digital Marketing, Content Writing, Blogging, Journalistic Coverage
and Public Relations, we covered numerous aspects of communications for the startup and delivered
high quality material for our clients.
PROJECT COORDINATOR – URBAN & RURAL DEVELOPMENT
(VOLUNTEER)
Community Health Foundation (CHF) | Apr 2009 - Jan 2011
The Community Health Foundation was a USAID funded project which dealt in urban and rural
development and public health awareness campaigns through numerous volunteers, members of the
communities and professors from various leading universities.
My primary responsibilities were leading the group of volunteers focused on central Punjab in running
door-to-door awareness campaigns on polio, hepatitis and mother/child health. This resulted in people
of lower income and less educated background to gather the information they needed to get proper
and immediate vaccination, medical attention and disseminate the knowledge to their neighbors and
members of the community. This information would be further shared with the foundation’s
management and donor body for increased funding and knowledge sharing venture.
Such efforts at district and union council levels has led to increased awareness and decrease in
mortality rates of people suffering from either preventable and/or curable diseases by acknowledging
symptoms early and seeking immediate treatment.
