Hasnin Rahman Jisha

HASNIN RAHMAN JISHA Head of Admissions & Marketing PROFILE Strategic admissions and marketing leader with proven success in scaling student recruitment, building brand positioning, and driving revenue growth in competitive education markets. Experienced in launching and growing premium institutions, leading cross-functional teams, and executing high-impact campaigns. Combines data-driven decision-making with persuasive communication to convert prospects into long-term stakeholders. EDUCATION 2023 University of Dhaka  PMSLP in Communication Disorder & Speech & Language Pathology 2013 State University of Bangladesh  Master of Pharmacy 2011 State University of Bangladesh  CORE COMPETENCIES Admissions Strategy & Funnel Optimization Brand Positioning & Growth Marketing Lead Generation & Conversion Stakeholder & Parent Relationship Management Event Strategy & Community Outreach Bachelor of Pharmacy Team Leadership & Cross-functional Collaboration CERTIFICATION New Skills Academy USA (online)  Child Psychology and Development  Mental Wellbeing in Children SKILLS      Leadership & Empathy Teamwork & Public Speaking Communication & Information Sharing Content writing & digital engagement Multicultural adaptability SOFTWARE SKILLS     ISAMS Hubspot Eshkul Microsoft Office (Word, PowerPoint, Excel) LANGUAGE    Bangla - fluent English – fluent Spanish – beginner Content & Digital Marketing Strategy WORK EXPERIENCES Bangladesh International Tutorial (BIT) April 2025 – Present Head of Admissions & Marketing       Lead admissions and marketing strategy across Gulshan and Uttara campuses, driving student acquisition and brand growth. Design and execute full-funnel campaigns (digital, offline, partnerships) to increase qualified inquiries and conversions. Build and manage corporate and community partnerships to expand student pipeline. Oversee branding, messaging, and communication across all platforms to strengthen market positioning. Lead admissions team, set KPIs, and implement performance tracking systems. Initiate large-scale events, school activations, and outreach programs to boost visibility and engagement. Haileybury Bhaluka Nov 2021 – March 2025 Senior Officer, Admissions & Marketing (Founding Team)   Played a key role in launching admissions for a premium international school, enrolling 70+ students in a high-ticket segment. Managed end-to-end admissions funnel: inquiry → engagement → assessment → enrollment.     Positioned the institution in a niche market through targeted messaging and hightouch parent engagement. Organized high-impact open days, campus tours, and exclusive events to attract HNI families. Developed website and social media content aligned with premium brand identity. Maintained CRM systems and ensured seamless coordination with academic and finance teams. Excel Academy Jan 2017 – Dec 2019 Teacher  Delivered structured lesson plans and improved student performance through data-driven teaching.  Organized academic events and collaborated on curriculum development. Dhanmondi Tutorial Feb 2011 – Dec 2016 Teacher  Conducted classes, developed lesson plans, and contributed to academic program improvements. REFERENCES Raquib Mahboob Manager, Intercoonection operations Grameenphone Ltd. Contact: - Fazlul Karim Chowdhury, FMVA Team Lead, Research & Content Strategy Enosis Solutions Contact: -