Haseeb Sikander

Haseeb Sikander Digital Marketer | SEO SMM SEM SMO PPC Specialist Lahore 54000-- With over 6 years, progressive experience in Search Engine Optimization and Digital Marketing. I have expertise in PPC, SEO, Internet Marketing, Inbound Marketing, Project & Product Management. Willing to relocate: Anywhere Work Experience SEO Team Lead Ilaan.com - Lahore December 2020 to Present • • • • • • • • • • • Plan, develop and implement our SEO strategy Work towards organic search optimization and ROI maximization Regularly perform thorough keywords research Identify key SEO KPIs Monitor redirects, click rate, bounce rate, and other KPIs Prepare and present reports regularly Identify our buyer persona to better target identified audiences Identify problems and deficiency and implement solutions in a timely manner Suggest improvements in process and productivity optimization Collaborate with web developers and marketing team Stay up to date with the latest SEO and digital marketing latest trends and best practices SEO Manager Esols Ecommerce Solution - Mirpur March 2020 to Present • Developing a long-term SEO strategy with a strong focus • Coming up with new ideas, leading brainstorms, and staying organized • Taking hands-on and creative approaches with content generation • Staying current on new SEO research and emerging trends • Performing site specific keyword research and competitive analysis • Performing technical SEO Audits and driving the implementation of on-page website SEO optimization • Performing backlink analysis, opportunity identification, solicitation and optimization • Preparing and communicating regular & ad hoc reporting on SEO performance • Working independently with business stakeholders to identify KPI s, develop dashboards, and interpret metrics to deliver sound, data driven recommendations • Highly proficient in Excel/Word/PowerPoint with the ability to analyze data and prepare reports presentation PPC and SMM Manager Esols Ecommerce Solution - Mirpur March 2020 to Present • Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, Facebook, and other search platforms for a variety of clients. • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. • Manage the creation of large keyword lists. • Provide creative copy suggestions and graphical ad templates. • Manage Display network placement lists on AdWords and through other contextual advertising platforms. • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. • Keep pace with search engine and PPC industry trends and developments. • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals. • Monitor and evaluate search results and search performance across the major search channels. • Communication to team and management on project development, timelines, and results. • Provide oversight and work closely with the other team members to meet client goals. Social Media Head Esols Ecommerce Solutions - Mirpur March 2020 to December 2020 • Develop Creative And Engaging Social Media Strategies • Manage The Day-To-Day Handling Of All Social Media Channels Such As LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, Adapting Content To Suit Different Channels • Oversee, Plan And Deliver Content Across Different Platforms Using Scheduling Tools Such As Sprinklr, Hoot suite, Asana And Olapic • Create Engaging Multimedia Content Across Multiple Platforms • Develop, Launch And Manage New Competitions And Campaigns That Promote Organization And Brand • Form Key Relationships With Influencers Across The Social Media Platforms • Undertake Audience Research • Manage And Facilitate Social Media Communities By Responding To Social Media Posts And Developing Discussions • Monitor, Track, Analyze And Report On Performance On Social Media Platforms Using Tools Such As Google Analytics And Facebook Insights • Research And Evaluate The Latest Trends And Techniques In Order To Find New And Better Ways Of Measuring Social Media Activity • Analyze Competitor Activity • Recommend Improvements To Increase Performance • Set Targets To Increase Brand Awareness And Increase Customer Engagement • Manage, Motivate, And Coach Junior Staff Such As Social Media Executives Or Assistants • Manage A Budget For Social Media Activities • Educate Other Staff On The Use Of Social Media And Promote Its Use Within Your Company (In-House Roles) • Encourage Collaboration Across Teams And Departments • Regularly Liaise With Clients Via Telephone, Email, Conference Calls, Or Face-To-Face (Agency Roles). ECommerce Specialist / Amazon Manager Esols Ecommercce Solutions - Mirpur March 2020 to December 2020 • • • • • • Manage the delivery of Amazon client ad campaigns; optimizing conversion Deliver on keyword research, campaign setup, optimization and reporting Oversee the Data Science and in-house UX teams to streamline workflow Amazon PPC Manager / Amazon Search Campaign Manager / Paid Search Manager- Amazon ads Communicate KPIs and insights to both clients and colleagues Understanding of ad tech landscape particularly DSP and PPC experience SEO Executive Ideatech Software House - Rawalpindi September 2018 to August 2020 Projects: 1. Jasmine tours 2. Ideatech Software House 3. Uvertise 4. Zameen Solutions 5. 10 + More Tools: Yoast Seo, All in one SEO, Moz, Keyword Analysis, Google Adwords, etc Responsibilities: • Develop, plan and implement effective SEO strategies for customers to improve search engine organic traffic and search engine ranking. • Execute SEO strategies and SEO implementations. • Prepare SEO reports on a fortnightly and monthly basis to be shared with the client and identifying areas for improvement. • Used a variety of tools, competitive research and other methods to discover optimal keyword targets appropriate to the business needs of the client. • Oversee SEO campaigns which encompass technical auditing and onsite SEO implementation, link outreach and content development. • Work with a team of SEO specialists, content writers, campaign managers, designers, developers and sales team. • Format reports and provided top-line insights for on-going performance reviews. • Able to demonstrate an understanding of how duplicate content and page load speed affects SEO by advising clients on best practices for successful implementation and improvement. • Analyse backlinks to client and competitor sites to identify outdated links, 404s, incorrect redirects, . • Demonstrate a hunger to stay abreast of the latest industry developments, and factor these into your day to day work. • Understand metrics and KPIs and continually suggest optimisations to improve performance • Apply SEO best practices for site navigation, bread-crumbing, internal links (including anchor text optimisation), and HTML sitemaps to client websites. • Apply SEO best practices for domain, sub-domain and directory structure to client websites. • Monitor clients websites regularly for crawling and indexing issues. Issues identified will be surfaced to the respective campaign manager and documented for client communication/follow-up. Wordpress Developer Upwork - Layyah November 2017 to August 2020 • Theme Customization • Plugin Installation • build Portfolio websites using WordPress • Managed comments, including private emails and comments • SEO Content • Responsive Website • Implemented Google Campaigns and SEO for various types of websites. • Kept abreast of emerging technologies, software and trends and applied them to projects. • Pitched in to assist senior developers when deadlines were pressing and staffing needs were minimal. • Utilized programming capabilities in PHP, SQL and JavaScript and other libraries as needed. • Represented the team at meetings with executives and discussed project goals and milestones. • Designed, implemented, and monitored web pages and sites for continuous improvement in a fastpaced environment. Website Developer and SEO Manager Technology Village - Islamabad September 2019 to February 2020 Key Account Manager Ideatech Software House - Rawalpindi September 2018 to September 2019 • Elevated account management by predicting potential threats from competitors to determine effective solutions. • Boosted customer satisfaction by providing teams with the training and skills to optimize service delivery in alignment with individual needs. • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities. • Successfully convinced clients to purchase instead of leasing to minimize losses to competitors and extend individual client investments. • Consistently achieved top ranking in revenue and profit growth. • Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership. Assistant Data Analyst District Education Authority - Layyah June 2017 to July 2018 • • • • • • • • • Installed new hardware, software updates and security patches. Ran various machines such as desktops, printers and sorters. Monitored servers and escalated emergency issues. Performed continuous checks on various data access types, such as user logins and file permissions. Developed data architecture design to enable analysts to perform targeted customer analysis. Coordinated with systems partners to finalize designs and confirm requirements. Consistently met deadlines and requirements for all production work orders. Designed and implemented new server standards for core business services. Independently designed and executed company catalog for infrastructure support and development. • Provided documentation on start-up, shut down and first level troubleshooting of processes to help desk staff. Education BS in Computer Sciences University of South Asia Lahore (Main Campus) 2013 to 2017 Skills • Wordpress Development (6 years) • Wordpress Theme Customization (5 years) • Business Development (6 years) • E commerce Development (6 years) • On Page Optimization (6 years) • Off Page Optimization (6 years) • Black-links creation (6 years) • Digital Marketing (6 years) • Keywords Analysis (6 years) • Social Media Marketing (6 years) • SWOT analysis (6 years) • Competitor analysis + market analysis (1 year) • Software Quality Assurance (3 years) • SEO tools (6 years) • SEM (6 years) • Google Search Console (6 years) • Digital marketing (6 years) • B2B marketing (6 years) • Social media management (6 years) • Business analysis (6 years) • Content strategy (6 years) • Content marketing (6 years) • Wordpress (6 years) • PPC & SMM (6 years) • Content Marketing (5 years) • App Store Optimization (3 years) • App Keyword research (4 years) Languages • English - Expert Links https://www.linkedin.com/in/haseebsikander/ Awards WEB DESIGNER CERTIFICATE October 2018 Google Web Designer are about how to build engaging creatives with Google Web Designer. Certifications and Licenses GOOGLE ADS FUNDAMENTALS October 2018 to Present Google Ads Fundamentals online advertising and Google Ads, and best practices for managing and optimizing Google Ads campaigns. GOOGLE ADS DISPLAY CERTIFICATE October 2018 to Present Google Ads Display for creating, managing and optimizing Display campaigns. GOOGLE ADS MOBILE CERTIFICATE October 2018 to Present Google Ads Mobile concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization. GOOGLE ADS SEARCH CERTIFICATE October 2018 to Present How Google Ads Search works and how-to setup your Google Ads Search campaign. Groups Ilaan.com Present • • • • • Plan, develop and implement our SEO strategy Work towards organic search optimization and ROI maximization Regularly perform thorough keywords research Identify key SEO KPIs Monitor redirects, click rate, bounce rate, and other KPIs • • • • • • Prepare and present reports regularly Identify our buyer persona to better target identified audiences Identify problems and deficiency and implement solutions in a timely manner Suggest improvements in process and productivity optimization Collaborate with web developers and marketing team Stay up to date with the latest SEO and digital marketing latest trends and best practices Additional Information With over 6 years, progressive experience in Search Engine Optimization and Digital Marketing. I have expertise in PPC, SEO, Internet Marketing, Inbound Marketing, Project & Product Management. Experienced in working from both clients and agency`s sides, working with B2B and B2C segments. I have considerable experience with launching new products, mobile apps, Kickstarter campaigns. I have Good Skills in Website Development, Project Management, SEO, Media Marketing, Digital marketing. I have implemented successful SEO/ SMM strategies in the Fields of Health, Travel, Technology, Carpet Industry, Education, Legal soliciting, Printing, Live Chat Providers, E-commerce, Online Shopping stores, Humanitarian Sectors, Clothing Brands, and job sites.