Harshita Srivastava

Harshita Srivastava A creative and innovative individual with an experience of 5.5 years in content marketing, strategy and managing projects; keen to develop a career in digital strategy, customer experience and market research | Pursuing M.Sc. in Digital Marketing at NUI Galway | Non-EU citizen with permission to work for 20 hours per week as a student and full-time after programme completion in Ireland --https://www.linkedin.com/in/hsrivastava0205/ EXPERIENCE IDP Education, Gurgaon — Assistant Manager (Content Writer) MAY 2017 – JULY 2019 Strategized and managed content development for IDP and IELTS South Asia Developed the master calendar for all online/offline entities Researched consumer behaviour to develop new content initiatives and strategies Responsible for content localisation of seven regional websites as part of IDP’s digital transformation Hired, negotiated, managed and trained freelancers and agencies Key achievement Awarded IDP Global Excellence Awards 2018 for best SEO Delivery in South Asia FabHotels, Gurgaon — Assistant Manager (Content) SEPTEMBER 2015 - MAY 2017 Spearheaded content creation, development and management (online and offline) Edited and audited all forms of content Streamlined processes for projects conducted across key members, departments, clients and vendors Maintained the master content calendar for all web entities Oversaw freelancers and community outreach Key achievement Established Online Reputation Management, right from setting the communication and brand tone to streamlining processes for addressing customer feedback. Goibibo, Gurgaon— Senior Content Writer JANUARY 2014 - SEPTEMBER 2015 Led content creation and enrichment across all products of Goibibo Edited all forms of content (SEO, promotional, marketing, scripts, etc.) Established a five-member team (hiring, training, and productivity planning) and delegated work amongst team members to streamline cross-department communication, work delivery and business goals. Initiated social media management (Twitter and Google Plus) by building strategy, developing ideas, setting weekly and monthly calendar for daily postings, and facilitated creative contribution for promotional campaigns Key achievement Overachieved targets set by the business head every quarter consistently and got promoted to Senior Writer on my first appraisal for the fiscal. EDUCATION Pursuing M.Sc. in Digital Marketing -) at NUI Galway Semester I – Market research and strategy report for Independent Living Ireland, Digital Marketing Strategy for Bloom in a Box, Email newsletter design for Lyon Links, Growth Strategy for Siteminder Greece, Video for NUI Galway, SERVQUAL for NUIG James Hardiman Library Completed Bachelor of Technology (2009-13) in Mechanical Engineering (66.4%) from GL Bajaj Institute of Technology & Management, Greater Noida under the aegis of Dr. APJ Abdul Kalam Technical University (Formerly Uttar Pradesh Technical University), Lucknow Secured 72.8% in CBSE Examination (2009) which is equivalent to XII from Delhi Public School, Kanpur. Secured 85% in ICSE Examination (2007) which is equivalent to X from St Mary’s Convent High School, Kanpur SKILLS SEO content writing Content strategy and planning Blogging Copywriting Creative writing Social media Online Reputation Management Team management AWARDS IDP Global Excellence Awards 2018 – SEO Delivery MASA India Mentor Awards 2019 PUBLICATIONS One in a Million (2013), Mahaveer Publishers Bad Romance (2014), Gargi Publishers Moonlit Matinee, Editor and Contributor (2014) Moonlit Matinee 2 - Drenched Souls (2014), Editor Moonlit Matinee 3 - Notebook of Romance (2015), Contributor Flavours of India (2016), Contributor BLOGS harshitasrivastava.com www.thefashionbug.in LANGUAGES English, Hindi REFEREES Sanjib Barman Associate Director - Marketing Operations, IDP Education-Rajesh Chandra Baruah Head of Content – Cleartrip--Dr. Patricia McHugh Programme Director – Digital Marketing, NUI Galway-