Harsha H M-| -
Bengaluru
Career Related Experience
Digital Marketing Specialist at WorkAmmo since Feb 2016
CareerLine – a B2C platform
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150% growth in the rate of User Acquisition month on month
350% growth in the conversion rates month on month
Handled the execution of the content on the blog through WordPress
Worked on SEO as well as SEM – managed a budget of more than 40 lakhs per quarter
PiAmmo – a B2B platform
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Assisted with the onboarding of clients including PEPSI, SBI & BISLERI
Executed E-mail marketing campaigns & landing pages for the inbound process
Managed the website and the automation through Hubspot
Digital Marketing Expert at Fullerene Solutions
[July 2015 – Feb 2016]
Iwanttutor.com & AssignmentSupport.com – Education based websites
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Generated a 760% increase in the rate of User Acquisition and a 330% increase in the rate of
conversion
Successfully executed a complete redesign and launch of the landing pages driving 170% more
of organic search traffic
Formulated extensive digital marketing strategies including search engine marketing (SEO&PPC),
blogger outreach, mobile & social media marketing generating brand awareness and increasing
user engagement as well as driving online sales
Cogxio – A lifestyle brand
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Managed all the online marketing campaigns with an objective of creating product awareness
Digital Media Planner – worked on Facebook Ads, Google AdWords, Bing Ads and HubSpot
App Store Optimization and Search Engine Optimization along with the creation of relevant blog
content helped us to boost the app downloads by more than 400%
Brand Manager – Thermal Projekt (India’s Top Producer/DJ duo)
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Search Engine Optimization and Search Engine Marketing – Optimized and re-designed landing
pages resulted in a 110% increase in the organic search traffic to the website.
Social Media Marketing - Increased User Engagement by 680% within 6 months.
Chief Marketing Officer - Cotton Candy (www.dezrts.com) [August 2013 to July 2015]
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Experiential Marketing – Designed successful offline marketing campaigns which boosted sales
by 230%
Digital marketing – Managed web analytics, social media, search engine optimization, mobile
marketing, and content marketing
Offline and online advertising campaigns – creation of digital content and ad copies
Key skills
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Digital Marketing Manager and Digital Strategy Specialist
Social Media Marketing Specialist and Digital Media Planner & Buyer
Master of Digital Marketing tools
Search Engine Optimization and Search Engine Marketing
Customer service and assisted selling
Digital Strategy and Integrated Planning
Google Analytics, Bing Analytics and Web Analytics
Content Marketing, Content Creation & Copy Writing
E-mail Marketing, Customer Resource Management
Content Management System and Marketing Automation (HubSpot and Hootsuite)
Lead Nurturing and Customer Acquisition
UX & UI Design – Adobe Illustrator, Adobe Photoshop and Adobe InDesign
HTML, CSS
Certifications
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Google AdWords and Google Analytics
Google Mobile Advertising, Google Video Advertising & Google Shopping Advertising
InBound Certification by HubSpot
Bing Ads Accredited Professional
Diploma in General Management – Jain University
Education
⦁ 10th (2006-07) POORNAPRAGNA HIGH SCHOOL, Bangalore with 95%
⦁ 12th (2009-10) SESHADRIPURAM P.U. COLLEGE, Bangalore with 90%
⦁ Bachelor of Commerce (Marketing) - JAIN UNIVERSITY (2013), Bangalore with 76%
Interests
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Classical Music – Trained in Hindustani and Carnatic classical vocals for 6 years
Football – Represented institutions at major leagues; associated with Blitz FC
Gadgets and Technology – Android, iOS and various other budding technologies
