Harry Chy

Remote SEO & CRO - specialist since 2012 and team-lead for your project 2019 Presentation plan My SEO-services 01 My CRO-services 02 My biography 03 HarryChy.com My principles 04 SEO & CRO-case-studies 05 Do you want to get more SEO traffic, higher rankings and increase conversion rate, revenue? Geography of my clients 06 My partners 07 I specialize in Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) for B2B and B2C-companies with a business website. I've experienced since 2012. Professional skills, background 08 Communication and payment 09 My contacts and links 10 I’m a remote and reliable freelancer and team-lead from Eastern Europe - Ukraine (Kyiv) with hourly rate - 20 USD/hour. My SEO-services SEO-consulting at the promotion stage 20 USD/hour min 30 hours/mo SEO-audit for business websites from 600 USD from 10 to 17 days SEO-services and management from 600 USD from 3 months If you need a result, but aren't ready to pay an experienced SEOspecialist every month. Once in 3 months - audit, action plan and supervision. If you have anyone who implement all the recommendations. If your website has problems with search visibility. If you need to neutralize weaknesses, find growth-points in the SEO-strategy and get the result for 1-3 months after implementation of action plan. If you want to completely give SEO to outsource. In the role of Senior SEO team-lead and strategist - I'll create a small remote team of 2-4 people and make analytics, copywriting, links, implementation. SEO at the website development stage SEO-assistance with website migration Removal of Google penalties All time: 68 hours fixed price: 1360 USD If you plan to develop or relaunch a website and you want to start with the advanced SEO-strategy (structure, semantic, specifications). If you don't want to lose money and time for changes in the future. All timed: 30 hours fixed price: 600 USD If you plan to move the website to a new platform or make serious changes in UX or UIdesign, structure, content, URLs, domain and you don't want to lose organic traffic significantly. Price: upon request If the website has symptoms similar to a sharp drop in positions or search organic traffic. If you need operational diagnostics, a “treatment” plan with accompaniment up to the result. 01 My CRO-services Conversion Rate Optimization 20 USD/hour min 28 hours/mo Conversion Rate Audit from 400 USD from 7 to 21 days CRO-management (full package) from 600 USD min 3 months If your website has traffic from 15 K/month, data from 6 months. If you need a CRO-program with a guarantee. Research, a/b-tests, roadmap, UX/UI mockups - 90 days to a new level of conversion rate. If your website has traffic from 5 K/month, data from 2 months. If you need a one-time audit in 7-21 days with a list of recommendations (5-20 priority weaknesses) for implementation to the website. If you want to completely give CRO to outsource. In the role of a team lead, I'll create a small team of 2-4 people and make an audit, find hypothesis, run tests, design, implementation. Conversion Rate Focused Redesign Set-up and run A/B-testing Set-up basic web-analytics 1-5 pages 160-420 USD/ 8-21 h If your website has traffic from 0 people/month. If you want to get a partial redesign of the priority pages, focused on the conversion rate, on the main UX-heuristics without long audits and a/b-tests. Price on request If your website has traffic from 15K/month, data from 6 months. If you are interested in the correct technical implementation of a/btests on the main platforms: Google Optimize, VWO, Optimizely. Price on request If your website is at the initial stage of using web-analytics. If you need to start tracking all microand macro conversions (forms, buttons, events) and start to increase conversion rate. 02 My biography 2016 2018 I started engaging in conversion optimization (CRO). I find weaknesses, hypotheses, testing, prototyping, shaping roadmaps. Responsible for the consequences. 2012 I started my journey with client SEO, as a freelancer in the RU-segment. Also worked for some time - in-house. I saw different levels of competition, I made mistakes and made conclusions, watched as SEO specialists, agencies and clients made mistakes, as search engines became smarter. I finally found the time and started working on my own personal expert brand (website, blog, etc.). Reduced the number of clients to 3-4. I focus on quality. Put the cost per hour - 20 USD. 2017 I said goodbye to some clients (where there wasn't enough motivation for me). Went to "Western markets". As SEO-consultant began to work with projects in the United States, Poland. 2019 In addition to client projects, I launched my first successful affiliate projects. Put off the idea forever of ​creating an agency. I want to effectively combine two roles: 1) independent, remote expert, team-lead; 2) web-entrepreneur (affiliate-partner, my products). 03 My principles PLUS MAYBE MINUS - Honesty. If I don’t think that I will achieve a result, I don’t take money and don’t spend our time. I as a client want to get a result (case-study for myself). - The cost of an hour. I don’t undertake serious, individual tasks with a cost of less than 20 USD - for 1 hour. It is unprofitable to me. If for business it is expensive, then we are not on the way. I am not a volunteer. - Price transparency. All services I schedule on tasks and hours. The cost of an hour is 20 USD. Immediately I say what tasks are optimal to delegate to others. - Confidentiality. I promise not to show on the Internet data about your company, your website without your permission. - Methodological. Without unexpected shots to extremes and violation of business values. Acting on a clear plan, which you immediately present. - Responsibility. I don’t play the “agency game”. You communicate directly with me. No middlemen talking heads. I am responsible. - Individual immersion in the project. No streaming McDonald's, "universal" patterns and features. - Consistency. Both SEO and Conversion Optimization (CRO) tend to be as comprehensive as possible. Only then is the most tangible effect. - Management. In some projects, if the situation requires, I am ready to act as a senior specialist and team lead. I collect a mini-team for the project. I set tasks, I coordinate. - Demanding. I will require the participation of the client in the process at the level: to give access, to tell about experience, business, audience, to provide photos, etc. - Strictness. My responsibility and guarantees end exactly where you say: "We will not introduce it," "We decided to implement this," "We believe that this will not work." - Non-publicity. I don’t publish free case-studies, fragments of audits. If you want to see it / get it - send a request with an indication of corporate email and the website URL. - Focus. I’m not the person who, together with SEO and CRO, will also lead all PPC campaigns and social networks, make up pages, draw designs. My clients appreciate the narrow specialization. - Unpredictability. I don’t give accurate predictions and promises. We just cooperate and see the result. After 1-3 months it will be noticeable. - Principle. I don’t participate in casting for an "obedient slave-contractor". Don’t trust and want to test me? - Go to the others. Welcome to those who want to cooperate with me. 04 My SEO & CRO-case-studies Restaurant equipment Increased SEO-traffic for "restaurant equipment" (USA) +35% in 7 months. Fireplaces CRO for the website of fireplaces in Russia (90 days, 15 weaknesses, 8 A/B tests). Auto parts Increased SEO-traffic for "auto parts" in the USA +45% in 12 months. Hair transplant Increased conversion rate for "hair transplant" in Russia +47% in 2 months. Copycenter Increased SEO-traffic for copycenter in Poland +38% in 10 months. Dropship platform Increased conversion rate for the dropshiping platform +150% in 1 month. 05 Geography of my clients I’ve worked with clients from different countries: Russia, Ukraine, Poland, Lithuania, Cyprus, France, United States of America, Australia. 06 My partners I have arrangements with other professional partners. They help implement my statement of work (UI-design, programming), setting up advanced web analytics and server A/B testing, linkbuilding, copywriting. But sometimes companies have reliable technical specialists who are ready to implement everything at a comfortable price. Front-end-developer Back-end-developer PPC and targeting specialist Linkbuilder Content-manager Copywriter 07 Professional skills, background Web-analytics tool that I’m using: Web-technologies that I'm using: • • • • • • • • HTML (medium level) • CSS (medium level) • JavaScript (beginner level) Google Universal Analytics, Яндекс Метрика Heat Mapping: Hotjar, Mouseflow, CrazyEgg, ClickTale Surveys and forms: Survey Monkey, Typeform, Qualaroo User testing: Usertesting, UXcrowd Google Tag Manager Google Docs Spreadsheets A/B-testing platform: Google Optimize, VWO, Optimisely. UX and UI-tools that I'm using: Project management tools: • • • • • • • • • Adobe Photoshop Adobe Experience Design Axure Balsamiq Mockups Jira Worksection Trello Bitrix 24 Google Drive CMS-platform that I‘ve used: • • • • • • CMS Wordpress (advanced level) CMS 1С-Битрикс (beginner level) CMS Modx (medium level) CMS OpenCart (beginner level) CMS Joomla (beginner level) CMS Magento (beginner level) 08 Communication and payment I have accounts on the main freelance-platforms. We can start our work there. Freelance-platforms make our work more faster, simpler and cost-effective, reliable. 09 My contacts and links • • • • • • My personal website: https://harrychy.com Russian version of my website: https://ru.harrychy.com/ About me: https://harrychy.com/about/ My services: https://harrychy.com/services/ My case studies: https://harrychy.com/case-studies/ My contacts: https://harrychy.com/contacts/ “Thank you for your consideration. Will be happy to help with my expertise. Let's talk about your project!” © linkedin.com/in/harrychy 02 01- 03 SKYPE: harrychyy TELEGRAM: @harrychy 10