Haroon Riaz

Mobilink Joins Hands with Uber for Strategic Service Coverage Mobilink has joined hands with world-renowned online ride-hailing brand Uber for providing strategic service coverage to its driver-partners and subscribers. Uber, worth $62.5 billion, is currently functional in 60 countries across the globe and is now set to begin its operations in Pakistan with the help of the country’s largest 3G network, Mobilink. Mobilink will facilitate the operations of the transportation service through its 3G mobile data infrastructure and will also provide incentives to both driver-partners and riders for joining the service through select offers. Uber riders would be able to have free access to Mobilink 3G Wi-Fi in a select number of rides, while Mobicash customers will be able to enjoy the first ride for free as well. Mobilink will also provide driver-partners with subsidized smartphones, as well as credit for mobile data and voice packages. The agreement for the strategic partnership was signed by Azfar Manzoor, VP Business Services, and Loic Amado, the Head of Expansion EMEA, representing Uber. Speaking at the signing ceremony, Azfar Manzoor stated, “Our partnership with Uber showcases our leadership in the provision of state-of-the-art communication services to customers throughout the country. We are thrilled to have joined hands with Uber in assisting them to cater to the transportation needs of our country through new innovative solutions.” Loic Amado, Head of Expansion, EMEA, Uber, said on the occasion that their company was excited to partner with Pakistan’s largest telecom operator on a multi-faceted level. “We are grateful to the Mobilink team for assisting in our vision of bringing about a shift in the cities of Pakistan through our services. By utilizing their widespread network, we will ensure our users can travel countrywide with ease”. Powered by Mobilink’s state-of-the-art 3G mobile internet, Uber is expected to prove to be a game-changer for the Pakistani transportation market. The need for an easily accessible, convenient, secure, and quality personal transportation has always been felt in Pakistan. Uber is expected to adequately fill that gap. More people will have access to comfortable rides that too on fixed rates, eliminating the hassle of endless bargaining. In a press release, Uber has expressed confidence that the partnership will help the service to reach more subscribers across Pakistan. The strategic partnership between the two companies is reflective of their shared vision of a digitized Pakistan. References: http://www.iplanner.net/business-financial/online/how-to-articles.aspx?article_id=business-model-uber http://nextjuggernaut.com/blog/how-uber-works-business-model-revenue-uber-insights/