Haroon is a communications consultant, advertising creative director, and an independent documentary filmmaker with a flair for creative generative AI media. With more than 10 years of creative direction, leading integrated campaigns that have elevated brands across QSR and banking sectors, and have led communication projects in telecom, fintech, and development sectors. Haroon has added consistent value to organizations by shaping innovative strategies and storytelling that drive awareness, engagement, and measurable growth.
Screenwriter, Additional Editor, and Associate Producer of the award-winning feature documentary Indus Blues (2018), Screenwriter, Editor, and Director of the feature documentary Natari (2021), and Screenwriter and Director of the short documentary "The Frozen Giants of Karakoram (2020)" Developed campaign concepts for several brands, written and directed several short documentaries and explainer videos, as well as edited a business blog for a leading telecom for business service.
Specialties: Video scripts, branding, concept development, advertising solutions, public communications, documentary filmmaking, Generative AI, creative strategy decks, design supervision, creative screenplays, website content, sales copy, promotional articles, blog posts, and press releases.