Harmukh Sandhu

CORE COMPETENCIES ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Client Relations Molly Sandhu - - Golf Operations West Croydon 5008 Event Management Food & Beverage Operations Financial Reportings Budget Management Email Marketing Social Media Marketing PR & Press Relations Website Management Club Management Software JONAS TEESNAP EZY LINKS NORTH STAR ▪ Monthly reports and presentations ▪ ▪ Photoshop & Video Editing Motivational Interpersonal Communication AWARDS ▪ Awarded the Young Leader’s Scholarship by the University of Adelaide. ▪ Awarded the “Trophy of Honor” by the Director of ITC Hotels for exemplary performance. ▪ Selected as a Management Trainee on a full corporate Scholarship. CERTIFICATION LANGUAGES ▪ ▪ ▪ English (Fluent) Hindi (Fluent) ▪ French (Basic) Spanish (Basic) ▪ Punjabi (Basic) INTERESTS ▪ ▪ ▪ Golf Drone Photography ▪ Film Making Running ▪ Cooking Skilled and experienced project, event and marketing manager bringing focused industry experience and knowledge. Adept at a wide range of business dynamics such as project management, client management, events, marketing, business development budget and cost control and Training. Focused on business analysis and solutions, developing and implementing strategic plans and processes that result in a consistent quality delivery of products and services to internal and external customers. PROFESSIONAL EXPERIENCE Training & HR SIX Sigma Green Belt Accounting for Managers Financial Management EXECUTIVE SUMMARY - Project & Marketing Manager December 2018 – June 2019 The Hawk Country Club and Klein Creek Golf Club, Chicago, Illinois, USA I was allotted this 4 month project to work with GMs of 2 Chicago Golf Courses. The objectives presented by the clients were as following: The Hawk Country Club under new ownership wanted to showcase a complete facelift of product & service to the current membership in order to retain them and aggressively market the club to sign up new members before the season started in June to bring in the cash flow for maintaining the improved member’s experience Klein Creek Golf Club being a public course, was struggling to make a strong presence in the banquet market in addition to a lot of complaints in the Food & Beverage areas for quality of food & service coming from its annual pass holders. Some of the key action points implemented were: ● Launched a 360 Marketing campaign with a new website, strong social media presence, direct mailing and consistent quality Member communication via standard weekly mailer template, text alerts, an App and Info Kiosk (57 new members, only 3 resignations) ● Worked with the kitchen team to design a Spring, Summer, Fall & Winter Menu with costing & pricing to keep the restaurant offering to the members exciting and fresh. (Exceeded F&B Revenues by 55% compared to last year) ● Gave a new feel & look to the restaurants without any capital investment. ● Planned a fully packed Social Annual Calendar for the membership to take advantage of. (1 Brunch, 2 Golf Events, 1 Food Festival and 3 Drinks special every month) ● Designed and launched renewed Member’s Handbook, Events Brochure and Membership Brochure. ● Introduced new membership categories offering Flexi options with an focus on encouraging the use of the Bar & Restaurant facilities. ● Created Video and Still content for marketing the golf course inhouse at no cost General Manager May 2018 – November 2018 Watertown Country Club, Watertown, Wisconsin, USA I was hired to see the club through a crucial season as the Board made a difficult decision to lay off the GM due to performance concerns and worsening cash position. My responsibility was to build stable operations and financial base by means of standardised processes and procedures which could be sustained for the following seasons. I was also to ensure that the current membership does not see feel any effect in the day to day services due to the transition. Some key highlights were: ● All Head of Departments were brought on board for a unified approach. The vacant positions were hired. ● The event manager and accountant position were dissolved to conserve cash flow. The finances were handled by me with assistance of a remote accountant whereas the New Food & Beverage Manager was hired with experience and will to handle the events as well. ● Membership programs were reviewed to align with the market demand. ● New floor staff was hired and trained, the POS audited and a robust Social calendar was introduced. ● An early dues program was launched to assist with the cash flow. The membership was given an option to pay the next year dues in October instead of January for supporting their club. Director of Marketing & Projects October 2017 – May 2019 Oliphant Golf Management, Plover, Wisconsin, USA Working with the executive team, I operate in a dynamic position where my prime responsibility was to increase the organization’s capacity and capabilities to sustain itself as one of the fastest growing golf management firms in the US. One of my first accomplishment was developing an all rounded In House Marketing team. I was also enabling multiple projects ranging from operations to tech. My role in the organization can be further assessed from perspective of a young company’s business strategy where to compete with the big payers of the industry they need to hire individuals who have diverse knowledge and skills and can multi task performing jobs of multiple positions of a typical larger firm. General Manager May 2017 – September 2017 Stevens Point Country Club, Stevens Point, Wisconsin, USA I was brought in the final phase of a $12 million renovation of the Golf Course and Clubhouse by the Board to plan a 360 Marketing campaign with a new website, social media calendar, direct mailing, consistent quality communication and provide a new level of service in Golf/ Food & Beverage aligned with the club’s strategy to position itself as one of the best Country Club in the state of Wisconsin. Some highlights of my tenure which eventually led to signing of 127 new members were: ● The state hosting the US open that year was on everyone’s watch list and we took advantage of it announcing our grand launch just a month before the anticipated tournament. ● Effective Member feedback channels were put in place to record all feedback in the final days of the opening. ● A brand new “upscale” Social Annual Calendar for the membership was introduced. ● All key positions were hired for the reopening of the country club personally by me alongside the Board. ● New service standards and procedures were made and put in place to ensure a superlative experience for the members. ● Capital expenditure plans were made to resupply the new Clubhouse with all necessary equipment, furniture and supplies. October 2016-April 2017 Experience Consulting, Hobart, Tasmania For the duration of my MBA at the University of Adelaide I worked as a Consultant & Analyst with Experience Consulting on multiple projects based in Golf, Tourism and Beverage Industry. I completed a comprehensive distinction level research on Golf Tourism in Australia for the University and the company owner Greg Ramsay (Co Founder Barnbougle Dunes) . The same was used to make a Business Plan to try and secure a $4 Million debt funding to rescue Tasmania Golf Club from imminent sale. Consultant & Analyst Resort Services Manager March 2014-June 2015 ITC Classic Golf & Country Club, A Jack Nicklaus Design, New Delhi Region, India I was given the responsibility to open a $150 Million dollar luxury resort called ITC Grand Bharat located in Asia’s first Jack Nicklaus 27 Hole Golf Course. As the Resort Services Manager I was to set-up each part of the resort to the highest standards of design and service. I was also responsible to assist the GM to chalk out the business strategy by data gathering, report compiling and analytical support. Timely designing and implementing customer service, supplier and Management processes/ standards was the key. Once the resort and the new Clubhouse was open I managed day to day operations of Golf, Accommodation and Food & Beverage including liaising for VIP & Press visits including diplomats & HNIs. The resort was voted as 4th best in the world by Conde Nast Traveller in 2014-15 March 2013-February 2014 ITC Hotel Grand Central, Marriott International, Mumbai, India I had a very successful first tenure as the Director of Events by not only achieving budgeted food & beverage Sales while maintaining labor & hiring costs but also setting many new performance records. I was responsible for meeting with key clients, assisting sales representative with maintaining relationships, negotiating and closing deals. Besides operations where I was assisted by a Banquet Sales team (5 executives) & the Banquet Operations Team (Team of 25) I developed weekly, monthly & annual report and reported the same to the Divisional Management Committee. Some of the key events I planned and executed were Diplomatic dinners, High profile Corporate meetings, IPL (Cricket League) In Stadia Catering for 4000 guest etc July 2009-February 2013 Asst. Food & Beverage Manager ITC Hotel Grand Central & Grand Chola, Marriott International, Mumbai, India I started as career as the Butler’s Manager of the hotel before getting promoted as the Coffee Shop Manager. After managing the Coffee shop operations for a year I took the lead of the Specialty Restaurants and the Bars. During this time besides running the area operations I engaged with beverage suppliers for marketing collaborations for positive customer review while keeping beverage cost under 17% and led the team to $3 Million in Beverage revenue alone in 2011. I acted as the single point contact for all media releases through the PR department and assisted in creating training courses & hired for various positions in the department. Director of Events EDUCATION Master’s in Business Administration (MBA) The University of Adelaide – Business School Adelaide Australia 2017 Post Graduate Diploma in Hospitality Management HMI-ITC Ltd.’s Management Institute Gurgaon, India 2009 Bachelor of Tourism Studies Indira Gandhi National University New Delhi, India 2008