Resume
Name: Harmanpreet Singh
City: Barnala, State: Punjab, Country: India.
Mobile: -
Email:-
Professional Summary:
Google Ads certified professional who drives company growth through Online Marketing strategies.
Develop highly effective and targeted marketing campaigns. Having experience in SEO and Pay Per
Click advertising campaigns {Google Ads (Search, Display, Product Listing Ads), Meta Ads, Microsoft
Ads, and Amazon Sponsored Ads}.
Work Experience:
PPC Campaign Manager (Feb 2023 to till working)
EFFEECT LLC, Sheridan, WY, USA (Remote)
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Making the plan of actions to run the Google ads and Microsoft ads campaigns.
Set up the new campaigns to achieve the business goal.
Set up the ad assets to expand the ads with additional information.
Optimize the campaigns to maintain the performance of the ads.
Audit the ads accounts to give recommendations to improve the performance.
Analysis on the landing pages and give recommendations for better quality score.
Coordination with team to give different sizes according to the guidelines of the advert
platform to design banners to run the display campaigns.
⚫ Setting up the tracking through GTM by taking care of the call to actions on the business
website.
⚫ Weekly reports regarding the performance of the various Google ads accounts and
Microsoft ads accounts.
PPC Manager (Remote)- (Dec 2020 to June 2022)
Alfa Vitamins Laboratories, Miami, Florida, USA.
⚫ Daily hangout chat with the e-Commerce director of the company regarding their Amazon
Ads & Google Ads accounts.
⚫ Discussion on the performance of the Amazon & Google Ads accounts.
⚫ Analysis on the landing pages and give recommendations for better quality score.
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New automatic as well as manual campaigns setup.
Optimization of the Amazon Campaigns.
New campaigns setup for the Google Ads account.
Daily optimization of campaigns for Google Ads.
Budget allocation across different campaigns for Amazon and Google Ads.
Extensions setup in the Google Ads account.
Search terms analysis for the Google Ads and Amazon Ads accounts.
Coordination with the designing team for banner ads for Google Ads and Amazon Ads.
Weekly reports creation to check important KPI’s.
PPC Manager (Remote)- (May 2020 to Dec 2020)
Yana Golikova Fine Arts, Los Angeles, USA.
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Daily meetings with the owner regarding the performance of the Google Ads accounts.
Discussion of the daily tasks to perform on the various Google Ads accounts.
Landing pages analysis and provide recommendations to improve the quality factor.
New campaigns creation & restructured the old campaigns.
Perform day by day activities on accounts to optimize them.
Optimizing bids and checking which bidding strategy is best for the campaign.
Extensions addition to campaigns to expand ads with additional information.
Allocating budget across different campaigns.
Ad copies creation to do a/b split testing.
Going through the search query reports to check the search terms and finding negatives.
Coordinate with designing team to create banners for Google display ads as well as
Facebook ads.
Tracking KPI’s and producing useful reports for management.
Sr. PPC Executive- (11th March 2019- 6th March 2020)
Red Blink Private Limited, Sector-22, Chandigarh
⚫ Daily hangout meetings with the PPC manager to discuss the performance of the Google Ads
account.
⚫ Discussion on the daily tasks perform on various Google Ads account, Facebook Ads
accounts and Bing Ads accounts.
⚫ Interaction with the clients, performing account audits to find the missing things in the
accounts and providing recommendations.
⚫ Landing pages analysis and provide recommendations to improve the quality factor.
⚫ New campaigns creation & restructured the old campaigns if required for the lead
generation websites as well as e-commerce websites.
⚫ Perform day by day activities on accounts to optimize them.
⚫ Optimizing bids and checking which bidding strategy is best for the campaign.
⚫ Extensions addition to campaigns to expand ads with additional information.
⚫ Allocating budget across different campaigns.
⚫ Ad copies creation to do a/b split testing.
⚫ Going through the search query reports to check the search terms and finding negatives.
⚫ Coordinate with designing team to create banners for Google display ads as well as
Facebook ads.
⚫ Tracking KPI’s and producing useful reports for management
⚫ Creation of Pivot tables in excel and application vlookup on the large data sets.
Sr. PPC Analyst- (1st March 2017-1st March 2019)
Geek informatics & Technologies, MDC, Sector- 5, Panchkula
⚫ Client interaction, performing accounts audits to find the missing things in accounts and
providing recommendations.
⚫ Analysis of landing pages and giving recommendations to improve the quality of landing
pages.
⚫ New campaigns creation & restructured the old campaigns if required for the lead
generation websites as well as e-commerce websites.
⚫ Perform day by day activities on accounts to optimize them.
⚫ Optimizing bids and check which bidding strategy is best for the campaign.
⚫ Extensions addition to campaigns to expand ads with additional information.
⚫ Allocating budget across different campaigns.
⚫ Ad copies creation to do a/b split testing.
⚫ Going through the search query reports to check the search terms and finding negatives.
⚫ Coordinate with designing team to create banners for Google display ads as well as
Facebook ads.
⚫ Tracking KPI’s and producing useful reports for management
PPC Executive- (Jan 2016- Feb 2017)
Live deftsoft informatics private limited, Mohali
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Created and managed campaigns for lead generation websites and e-commerce websites.
Optimized bids and checked which bidding strategy is best for the campaigns.
Performed various tasks on the campaigns for optimization.
Created feeds for the PLA campaigns. Manual as well as with the API in Shopify websites and
WordPress plugin.
⚫ Managed Facebook Ads campaigns.
⚫ Gone through the new articles of Google ads and Facebook ads.
SEO/PPC Executive- (Nov 2014- Dec 2015)
Indivar software solutions private limited, Mohali.
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Handled both SEO tasks along with PPC tasks.
Created and optimized campaigns.
Researched keywords by analysis of the website by gone through each page of the websites.
Created the new ad groups by the grouping of the keywords thematically.
Created ad copies for a/b split testing.
Optimized bids in the campaigns.
Handled SEO On-page optimization.
Handled SEO Off-page tasks.
SEO Executive – (Jan 2013- Mar 2014)
Softtrix web solutions Mohali
⚫ Performed SEO On-Page optimization (Website Analysis, Keywords Research, Meta-Tags)
⚫ Performed SEO Off-Page optimization (Social Bookmarking, Classified Ads, Business Listing,
Article Submission, Blogging, Blog Commenting, Reviews Writing, Product Submission, Yahoo
Answers, Quora Answers).
Relevant Skills:
Technical Skills (Digital Marketing, SEM, SMM, Google Ads, Microsoft Ads, Amazon Ads, & Walmart
Ads).
Computer Skills (Microsoft Word, Microsoft Excel, & Microsoft Power Point).
Languages (English, Punjabi, & Hindi)
Education:
Master of Science in Information technology -)
G.H.G Khalsa College Gurusar Sadhar (Ludhiana).
Bachelor of Computer Applications -)
G.H.G Khalsa College Gurusar Sadhar (Ludhiana).
Senior Secondary -)
Govt Sr. Sec. School Pakho Kalan (Barnala).
10th Standard (2005)
Govt High School Barnala
Professional Certifications:
Google Ads Certified
