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Mathew Lee Quay-Reyes
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Arima, Trinidad and Tobago •- •-
___________________________PROFESSIONAL SUMMARY _____________________________
Deadline-driven Graphic Designer focused on overseeing projects from concept through final delivery. Successfully creates brand messages, strategies and key graphic productions. Resourceful and hardworking with vendor sourcing expertise and empowering leadership skills illustrated over ten years of industry success. Detail-oriented, organized and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success. This pairs well with my insightful Marketing Manager experience, to devise and implement marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
________________________________________ SKILLS __________________________________________
Decision Making
Online marketing
Image Archiving
Coaching and mentoring
Esthetic Design Principles
Sales Tracking
Website Design
Budget Control
Idea Visualization and Brainstorming
Campaign Performance Tracking
Product Illustration
Sales Forecasting
___________________________________ WORK HISTORY ____________________________________
Graphic Artist, 2012 to Current
Freelance- US
Designed graphics for websites, logos and promotions for marketing purposes.
Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
Designed website layouts, templates and unique branded looks.
Created digital image files for use in digital and traditional printing methods.
Developed print materials such as brochures, banners and signs.
Used Adobe Photoshop, Gimp and more to create images and layouts.
Completed final touches for projects such as images sizes and font selection.
Held meetings with customers to present mockups and collect information for adjustments.
Put together videos for social media, advertising and informational purposes.
Created broad range of work using various design techniques.
Applied creative expertise to present marketing concepts.
Marketing and Outlet Manager, 03/2020 to 07/2021
Vasha's Foods Ltd- Trinidad and Tobago
Briefed senior executives on monthly projections, product launches and other marketing plans.
Answered questions about store policies and addressed customer concerns.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
Supported professional development of team members and supervisors at all levels to place knowledgeable candidates in leadership roles.
Assessed sales reports to identify and enhance sales performance, support inventory oversight and capitalize on emerging trends.
Multiplied earnings through sales goal achievement, customer service improvements and commitment to team objectives.
Promoted business strategy by implementing improvements based on guest feedback.
Managed weekly inventory transactions by creating templates to track optimal food and beverage stock.
Reduced shrinkage 14% by closely monitoring inventory and security procedures.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Interviewed and hired strong candidates for team openings, using newspapers, job boards and social media to find applicants.
Supervised creation of exciting merchandise displays to catch attention of store customers.
Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
Developed network of related professionals to open up business opportunities.
Assessed marketing copy, art comps and final designs and compared with established specifications.
Executed optimal sales strategies to achieve commercial goals for target market.
Sales and Marketing Strategist- 09/2018 to 02/2020
Dockside Food Company Ltd and Captains Choice Ltd- Arima, Trinidad and Tobago
Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
Resolved customer issues quickly and managed over six accounts to increase sales and meet quotas.
Increased customer engagement through social media.
Developed marketing content such as blogs, promotional materials and advertisements for social media.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Built and strengthened strategic relationships with vendors, advertising agencies and leading Food partners.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
Directed marketing projects through conceptual planning, schedule management and final implementation.
Met deadlines, exceeding expectations and effectively rolling out social media ad campaigns.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Organized promotional events and interacted with community to increase sales volume.
Held weekly meetings with board members and staff separately to identify techniques to overcome sales obstacles.
Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
Planned and instituted social media marketing plan.
____________________________________ EDUCATION ________________________________________
CompTIA Network+: Computer Science and Programming, 2009
School of Business and Computer Literacy- Champ Fleur, Trinidad and Tobago
High School Diploma: 2007
Trinity College East- Trincity, Trinidad and Tobago
____________________________________ CERTIFICATION ___________________________________
Network Training- Servol-
Computer Literacy- Servol-
Computer Assembly and Repairs- Servol-
