Haris Chechi

Haris Chechi +44 -- Results-driven SEO & Web Specialist with expertise in global SEO strategy, website optimization, and content management. Proven track record in driving organic traffic growth and increasing conversions. Proficient in Google Analytics and SEO tools. EXPERIENCE Sommet Education, Hybrid – SEO & Web Specialist January 2021 – Present Global SEO strategy for Sommet Education brands (Glion, Les Roches and Ecole Ducasse. optimising websites, improving user journeys, leading content strategy, and managing backlink campaigns. Produced 200 content pieces with average 61% YoY increase in organic traffic, and average 63% increase in conversions. Seeker Digital, Remote – Technical SEO Manager August 2020 – October 2020 Project managing internal web assets, working with design, development, and content teams. From site build to SEO ready. Director level support to SEO & outreach teams, outreach strategy briefs, SEO testing. Havas Media Group, London – Technical SEO Manager July 2019 – July 2020 Lead technical SEO manager for clients: More Than, O2, Kia, BBC, Legal and General, Gaviscon. Managed three direct reports. Responsible for conducting technical audits, implementing on-page SEO strategies, keyword research. Weekly and monthly client meetings. Freelance SEO + WordPress Development, Reading Oct 2015 – June 2019 Digital consultant for small business clients. Project manage WordPress websites with focus on lead generation, speed optimisation. Completed several sites including a healthcare client for a weight loss programme linked to the NHS. CLD, Maidenhead - SEO Manager Sept 2017 – Oct 2017 Develop brand SEO strategy for several clients, SEO audits, keyword research, on page SEO, and link building. Internal link optimisation, content refresh. Digital Uncut, London - SEO Lead EDUCATION North London University, London — HND Software Engineering 1993 -1995 SKILLS Google Analytics UA/GA4 - URL tagging, event tracking, GTM - tag manager setup. Conversion Rate Optimisation Google Analytics for front end A/B tests. SEO – SEO strategy, content briefs, site speed (Core Web Vitals), keyword research. Google Algorithm analysis. Link building SEO / Web Dev Tools Platform: WordPress, Concrete 5, Craft CMS Crawlers: Screaming Frog, Deep Crawl, Botify, and Sitebulb Log Analysers: Screaming Frog Log Analyser, Apache Log Viewer Research/Analytics: SEMRush, Moz, Keyword Insights, Frase, Ahrefs, OpenAI ChatGPT, Bard Backlinks: Ahrefs Rank Trackers: SEO Monitor, STAT Project Management Tracking: Trello, Asana, Monday.com Site Health: Google Search Console, Webpage Test, GT Metrix, ContentKing App Feb 2017 – Aug 2017 Correlation Tools: Surfer SEO, POP, Cora, Frase SEO Lead – Gophr, Tutorfair, OnApp. Analyse search algorithms. Implement On Page SEO specific updates. Trained & managed a SEO executive. Developed a on page SEO and off page link building outreach process for the agency, monthly SEO reporting. Web: HTML, CSS, cPanel, Automation