Hannah Scharton
S E O A N A LY S T A N D W E B D E S I G N E R
C O N TAC T
EXPERIENCE
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S EO A N A LYS T A N D W E B D ES I G N E R
Salt Lake City, UT
Reading Horizons | 09/2015 – 10/2018
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45% increase in web traffic in 2017 and over half of optimized pages ranking on
page 1 of Google.
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content structures that were created to establish company as a source of
VOLUNTEERING
Pride Center
knowledge, draw in traffic, and rise to page one of Google,
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Primary Children’s Hospital
Kaysville Art Festival
Social Media for the Elderly
Organized and managed link building effort, which involved training five
interns over the course of 3 years.
Affirmation Conference
Lee Castillo for Congress
Completed keyword research and facilitated content creation for 3 major
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Improved statistics on key pages across the website using A/B testing.
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Improved, tracked, and managed the health of 3 major sites using Google
Analytics and Google Webmaster Tools.
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Implemented a user testing process to improve user experience
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Designed advertisements, key site pages, content pages, and landing
pages for 3 major sites.
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E D U C AT I O N
W E B D E V E LO P M E N T/
G R A P H I C D ES I G N
C E R T I F I C AT I O N
Davis Technical College
Implemented conversion rate optimization using heat-mapping and A/B
testing
S O C I A L M E D I A S T R AT EG I S T
Fluid Advertising | 03/2015 - 12/2015
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Managing social media including Facebook, Twitter, G+, Linked In, Youtube
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Managing the blog and writing blog posts
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Heat-mapping and A/B Testing
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Editing Webinars
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Leading social media meetings
PROFESSIONAL PROFILE
Experienced SEO Analyst with a demonstrated history of working in the publishing and education industries. Skilled
in Search Engine Optimization (SEO), Web design, HTML, CSS, and Adobe Suite products.
