Hannah
Kacary
Suite- W.4 Avenue
Vancouver, V6J1M7-
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Education
Warwick University / BA French with International Studies, 2:1
October 2009 - July 2013, Warwick
St Bartholomew’s School
September 2002 - July 2009, Newbury
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3 As and 2Bs at A-Level in French, History, English Literature & Language,
Classical Civilisation and General Studies.
13 GCSEs at A* and A including Maths and English
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Experience
Travel Writer & Blogger / August 2013 - Present
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Built a strong social media following of over 23K
Experienced with Hootsuite and Buffer to manage social accounts
Proficient with Wordpress
Strong Photoshop and video editing skills
Good knowledge of HTML and CSS
I CAN Charity / Communications Officer, August 2016 - January 2017,
Angel
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Managed all the charity’s social media accounts
Set up instagram account and saw a 150% growth in followers over 3
weeks
Worked with the charity’s schools to increase pupil numbers through
online advertising resulting in the school reaching pupil capacity for the
first time in over a decade and the website saw a year on year increase
in visitors of 112%
Improved newsletter open rates by 15% within 6 months
Succeeded in gaining a Google Grant for the charity to use on Google
Adwords which I then set up and managed resulting in extra sales of
shop products and increase in number of calls to our enquiry service
Vidados / Marketing & PR Manager, Nov 2015 - August 2016, Kentish
Town
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Secured press coverage in National Geographic, BBC Sky at Night, The
Guardian, The Daily Mail and others
Built and managed relationships across the world with Vidados sellers,
customers and third parties including PR organisations and industry
influencers.
Responsible for building the presence and personality of Vidados across
all digital channels.
Used Google analytics and Rakuten attribution tools to report and
optimise marketing activity across all channels.
Refined the email marketing strategy targeting buyers with the most
relevant content within all marketing communications
Handled the site wide CMS - content, images, layouts & landing pages
Grew the partnership network with appropriate influencers and
affiliates
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Communicated with and built relationships with Vidados’ network of
holiday creators.
Managed PPC & Facebook adverts
Developed B2B marketing materials to attract new hosts to the
website.
Atom42 / Online Marketing Executive, October 2014 - Nov 2015, Camden
- Played a vital role in rewriting content for the new site for the UK’s
leading personal injury firm where the aim is to drive conversions and
inform users.
- Worked on the agency’s largest account with a budget of £1million pcm,
I carried out paid activity including; running international PPC (Google
& Bing certified), native, display and social on both Facebook and
Twitter.
- Given management responsibilities within 2 months and achieved
fantastic client feedback
- Google Certified for Adwords and Analytics. Trained both new starters
and clients.
- Great knowledge of SEO and how to use it when writing web content.
The Norfolk Deli / Manager on Duty November 2013 - Oct 2014, Hunstanton
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Responsible for creating content for the website I also ran email
campaigns.
The campaign saw online sales increase by 75%. I created and managed
Twitter and Facebook and grew a strong, highly engaged following in a
short time.
Cancer Research UK / Volunteering Social Media & Communications
Intern J une 2012 - September 2012, Oxford & London
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Helped coordinate and run the Oxford Race for Life event as well as
supporting at London 10k
Worked with volunteers across the country and organisation
After carrying out competitor analysis I made recommendations for a social
media strategy aimed at recruiting, engaging and retaining volunteers
which were implemented after I left.
Ministère de l'Éducation / English Language Assistant
September 2011 - May 2012, Grenoble, France
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Planned and implemented English lessons for French children aged between
5-11 in a role that greatly developed my confidence and French skills.
Pizza Express / Assistant Manager June 2013 - November 2013
Curiositea & The Bread Oven / Team Leader January 2011 - July 2013
Waitrose / Team Leader July 2007 - August 2011
