HANNA VASILETS
SUMMARY
Business Analyst with 3 years of experience in website, web, mobile & desktop app
development including gamification, Salesforce experience, as a key business analyst, proxy
product owner & Scrum Master
Hands-on in domains:
Business Analysis: ERP, ecom, fintech, telecom, healthcare, technology, hospitality, IoT,
manufacturing, education, legaltech, events, AI agents, retail & distribution, media, software &
hi-tech
Proxy product ownership: ecom
Sales & Marketing background (B2B & B2C) in domains: telecommunications; retail, wholesale
& distribution; software & internet, technology; digital marketplaces; payments; manufacturing
Vendor & order management background in domains: automotive; transportation & logistics;
marketing & advertising
Production experience: Salesforce Service Cloud, Salesforce Experience/ Community Cloud,
Salesforce Marketing Cloud; Drupal CMS, chatbot
High communication skills, time management and planning skills, results-driven
Good spoken & written French
English B2+
Key achievements
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participating in ecom marketplace development with multi-vendor model as BA and
proxy Product Owner
re-discovered & demoed formerly developed product (employee reward web app)
implemented post-MVP features for a technology web site by collaborating with
designers & front-end team on UX improvements and advanced new features
elicited & documented requirements, created user guide on new features with
Salesforce Service, Experience & Marketing Clouds for a big retailer & distributor in
Europe; advised on GDPR & UX for customers & employee portal
conducted discovery, defined & estimated project resources for a consulting project
collaborated with immersive designer on gamification for a mobile app, documented
gamification journey for implementation
worked as Scrum Master and Key Business Analyst, acted as proxy product owner,
accepted challenging integration with customers’ unique system, delivered a multi-
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language web site & mobile app based on chatbot & content management system
functionality
contributed to a charity marketplace project as business analyst and as communication
manager by elaborating & organizing promotion campaign
IT WORK EXPERIENCE
November 2023 – current time: Business Analyst
Responsibilities: Involved in
3 projects: healthcare, ecom, ERP
Discovery: healthcare
and pre-sales: fintech, telecom, healthcare, technology, hospitality, IoT, manufacturing,
education, legaltech, events, AI agents
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communications with customer
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user stories writing & grooming
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collaboration on UI/ UX with designer
product documentation
new features planning (price management, multi-vendor model, discounts)
diagramming (context, flow, cross functional/ activity/ swimlane, flowchart, use case,
entity relationship, data model: conceptual (CDM), logical (LDM)
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wireframing
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user testing
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reengineering business requirements
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briefing case study
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demoed product
July-2021-October-2023: Business Analyst, EPAM Systems
Industries:
Retail & Distribution, ecommerce, education, healthcare & media (mobile app), Software &
Hi-Tech
Responsibilities:
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Participating in discovery
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Coordinating pre-sales activity from project team's side
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Estimating resources (scope, staff, costs)
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Participating in staffing interviews for Dev Team, planned staffing for project extension
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Conducting meetings with the customer (+ agenda preparation), daily meetings, sprint
planning, retro, refinements
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Preparing weekly project statuses, MFU, product scope, business and functional
requirements, user stories, roadmap, RACI matrix, Jira statuses, managing product &
sprint backlogs, diagrams (map, use case, entity relationship, flow), user stories for API
performance tests & presenting test results to customer, user's documentation
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Coordinating team and lightly managing customer's team (control of action items, their
scope of work)
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Collaborating with UX designers, FE and Mobile Dev, partly acting as a proxy product
owner from team to provide the best UX for the Customer
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Eliciting business requirements
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Verifying customer requirements against GDPR & Accessibility standards
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UI testing
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Coordinating preparation to go-live activities
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Demoing the project to stakeholders
Technologies & tools:
Salesforce B2C Commerce Cloud, Account Engagement/ Pardot, CRM Analytics/ Tableau, Data
Cloud, Education Cloud, Einstein, Financial Services Cloud, Health Cloud, Mulesoft, Net Zero,
Non-Profit Cloud, Sales Cloud, Slack
Profile: https://trailblazer.me/id/annavasilets
FigJam, Notion, Mobitru (virtual testing), Draw.io, Drupal CMS, Jira & QaSpace (test
management), Confluence, SalesNav, Zoom Info, Crunchbase, Lead IQ, Slack, MS Office,
SharePoint, Open text CMS, Open Proj, DMS, DocFlow, CRM
Education
Minsk State Linguistics University (Bachelor of Arts in English & French)
Courses:
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Linkedin Learning & vendors’ concerning technologies & business analysis
System Analysis
Salesforce Marketing Cloud
Salesforce B2C Commerce Cloud
Salesforce learning platform (Trailblazers)
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Project Management
Customer Relationship management
Innovations (concept & new product development with SIT methods)
Contacts:
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- (same for Viber, WhatsApp)
LinkedIn: www.linkedin.com/in/anna-vasilets-
