Hanin Fakhriddin
MOBILE MARKETING DIRECTOR
she/her
/haninfakhriddin
Enthusiastic and Passionate Multilingual Mobile Marketing
Expert, with 15+ years of XP, looking for her new challenge in
the digital space.
PROFESSIONAL EXPERIENCE
Nationality: French
2023/2025
COHERENCE IO,
REMOTE
(--
Barcelona, Spain
EXPERTISE
App Store Optimization (ASO)
Meta Ads, Linkedin Ads
Apple Search Ads, CPPs
Influence Marketing
Branding
Market Research
Audience Research
Product marketing
Go to Market Strategy
MARKETING DIRECTOR
Managed Marketing Strategy & Operational
implementation for SaaS for Game Developers
(B2B)
in charge of Communication and PR, Events
Management, Influencer Marketing, Budget
Management, Paid Campaigns.
2016/2023
UBISOFT
MOBILE,
BARCELONA
MARKETING DIRECTOR
Developed and managed the Marketing
Department for 7+ years (10 ppl)
In charge of WW Marketing efforts from Game
conception to launch (Market & Audience
Research, product marketing, ASO, UA, Live
Ops, Branding, Influence Marketing, Go to
Market Strat)
Successfully launched Might & Magic Elemental
Guardians and Hungry Dragon in 2018. Still
holding “best 1st month” in Revenues and
“Best pre-registration” numbers up until
today.
Pioneered influencer partnerships
Ubisoft (ROI positive strategies)
within
Managed all UA Strategy & Marketing Budget
Created the most innovative Product Marketing
Strategy for 1 unnanounced project
Hanin Fakhriddin
MOBILE MARKETING DIRECTOR
LANGUAGES
English - Native
French - Native
Spanish - Fluent
Arabic - Fluent
SKILLS
ASO TOOLS
META BUSINESS SUITE
2015/16
PERMISSION
LEAD AGENCY ,
BARCELONA
2012/2015
POPCARTE,
BARCELONA,
SPAIN
2009/2012
RUBICON,
AMMAN,
JORDAN
2008/2009
GAMELOFT,
PARIS,
FRANCE
MOBILE MARKETING MANAGER
Managed a portfolio of Accounts, ranging from
lifestyle Apps to games.
Offered tailored services such as: ASO, UA
campaigns, Creative development, Marketing
activations
HEAD OF MOBILE
Managed Design and Marketing Strategy for all
Mobile Apps of the portfolio (4)
MARKETING MANAGER
Branding & IP related responsibilities
(increasing awareness, market share, legal
follow up...)
JUNIOR PRODUCT MANAGER
Portfolio of 20+ games
LINKEDIN ADS MANAGER
APPSTORE CONNECT, GOOGLE
CONSOLE
EDUCATION
MMPs (APPSFLYER, ADJUST)
2020 MASTER IN
NEUROMARKETING
AI TOOLS
Master in Cognitive Sciences
& their application to Marketing
ABOUT ME
Team Player
Data Driven
Enthusiastic
2008 MBA - MASTER BUSINESS
ADMINISTRATION
Master in Marketing and People Management
Passionate
Independent
Joyful
Optimistic
Innovative
Creative
Leadership
HOBBIES
