Hanh Huynh

HUYNH THI MY HANH (Jessica) https://www.linkedin.com/in/hanh-huynh-23903a53/ Email:-Address: Tan Binh District, Ho Chi Minh City, Viet Nam Skype: htmhsupercat / Whatsapp: - SUMMARY o EXPERIENCE Dedicated person interested in pursuing a job that allows me to use  Manager: Nov 2020 – Now: my skills to benefit the company. o - Experienced in Optimizing Ad and managing online HOIANA HOTEL (Rosewood Hotel Group): Digital Marketing compliance) is up to date, brand compliant and promoting Best Price campaign, Guarantee on distribution channels to drive direct channel revenue knowledgeable in the online industry. o and consistent across all channels and partner websites. Knowledge of Facebook, Google and - YouTube and other RTB platforms o - other 3rd party tracking Analytical and organizational skills o Target-oriented, active, trustful, well- - Positive and energetic, able to work pressure and meet - Be proactive in pursuing opportunities for hotel promotions - Prepare press release on any hotel promotions and special events or activities and forward to respective media. tight - deadline in individual as well as in in both internal and external publications. thinking and tenacity for success Exceptional problem solving, planning and organization skills with high sense of responsibility Global Participate in the planning and coordinating with all hotel promotions. - Act as the key contact person of the Hotel for all media. - Ensure all information related to the Hotel is updated in both external Master of University – Taiwan (2018 – 2020) Bachelor’s Degree - University of  LAZADA VIETNAM: Category Management - Campaign Planning Manager (Electronics): Jun – Oct, 2020 - TOEIC 770  Microsoft office skills (Word, Excel, PowerPoint, Outlook). Plan and monitor solid year-round campaign planning with clear segmentation for category (Electronics) (Mega and A+ campagins) Economics of HCMc (2007 – 2011)  Closely work with sister properties in creating cluster promotions and awareness. Business Administration (GMBA) – Tung Hai  - and internal publications and websites. EDUCATION:  Coordinate with Rosewood Management Ltd. Corporate Office to provide information on property promotions and events for featuring team with passion for innovative o Conduct proactive media calls to bring to the media the latest information related to hotel promotions and other activities. attitude and proper behavior. under Plan and work with agency all web, SEO/SEM, email and display advertising campaigns organized and fast learner with can-do o Daily performance management of all distribution channels and partnerships Knowledge of Google Analytics and o Ensure all marketing content (imagery, messaging, language and - Facilitate main category campaigns. Ensure that all the campaigns and its landing pages are presented to the highest standards, with the priorities of the customer front-of-mind - Be a co-owner for the category campaigns, working with Campaign Team, Integrated Marketing, Product teams and other internal teams to improve customer experience and build a robust deals platform. - Coordinate with data analysis in mobile team and business analytics to deliver data report and analysis with insights.  OTHER INFORMATION Tung Hai University – Taiwan: Master of Business Administration (Sept 2018 – Jan 2020)  BarcampSaigon Event -) Volunteer team (event organizer) -  Recruited, trained, and instructed 80 volunteers to assist for 100 speakers and to manage the whole event - Specific skills acquired: training, task delegating, effective communications, motivating team members Marketing team (event organizer) - Responsible for marketing and communication activities, such as: press release, media outreach, attendee and speaker communication, social media AMBIENT DIGITAL GROUP (iProspect VietNam)  Digital Campaign Management Manager – Regional Team (July 2017– Aug 2018) - Myanmar. - Do following and optimization to make sure the campaign KPIs are met. - Once the campaigns are over, recheck the comprehensive report before sending it out. Do reports which are considered as tough campaigns. - Successfully organized two events that accumulatively attracted 80 speakers, - Specific skills acquired: event planning, communications, social media management, teamwork  120H Taiwan in my eyes – 17 SDGs (June 2019) - Visit several benchmark enterprises to see Taiwan’s international engineering expertise/track record, reporting solutions to meet agency and local market requirements. - ecological education, transformation of the hydrocarbon industry, and innovative technology development in Taiwan. - Observe, exchange ideas, discuss and record what seeing in social media and most importantly, effectively promoting SDGs education worldwide. - Successfully won the 50,000 NTD awards represented for Tunghai Understand the marketing dimensions and metrics of campaign analysis, ad effectiveness and be able to recommend solutions for clients to meet their expectations. - Test and learn projects to enhance better buying efficiency and help in planning decisions as well - Do Cost of Goods Sold (Cogs) for campaigns and markets overall. Ensure all in control.  Ads Operation Senior – Regional Team (July 2014 - Jun 2017) - Do setup and execute digital campaigns in online platforms: Ambient Adnetwork, Google Adwords, Facebook, Double Clicks, The Trade Desk ... sustainable practices of semiconductor industry, Provide campaign insight demonstration based on optimizing and analyzing campaign performance to plan and design efficient online campaign 1500 attendees, and 20 sponsors - Work with planning team and sales team closely to update campaign performance and taking actions on times. management - Be responsible for digital campaigns in markets: Philippines, Indonesia and with using Sizmek/ Double click/ Atlas as 3rd party tracking. - Manage the process of monitoring and optimizing to hit the campaign KPIs for the campaigns from Thailand, Philippines and Indonesia team. - Control all aspects of delivery, bid and budget management with the key focus on efficiency. - Produce regular reports after each campaign and distribute appropriately - Once the campaigns are over, build the comprehensive report for manager checking before delivers it out. - Do training for other executive team members basically.  Ads Operation Executive – Vietnam Team (Jun 2012 - Jun 2014) - Do setup and execute digital campaigns with main environments are Ambient Adnetwork, Google Adwords, Facebook, Double Clicks, The University team (4 members) Trade Desk ... using Sizmek/ Double click/ Atlas as 3rd party tracking. - Make sure the campaigns are live on time. Test everything once lives to make sure that the campaigns are running perfectly - Monitor the campaigns once live, optimize whenever possible or alert to senior for deeper optimization. - Control all aspects of delivery, bid and budget management with the key focus on efficiency. - Produce regular reports after each campaign and distribute appropriately