Hamid Dehban
Digital Marketing Manager
Dubai, UAE • - •-• linkedin.com/in/hamiddehban
SUMMARY
I’m a marketing manager with 13 YOE driving leads and sales increase, demand
generation, and performance marketing across various industries including but not
limited to financial services (Forex is my second expertise), FMCG, and agencies. Proven
record: 20,000+ leads generated just in my current position that led to an unbelievable
Revenue Generation, Cost optimization which resulted in CPC reduced by 84 percent,
and more than 1,500 percent ROI on a USD 100,000 annual budget; built and trained
teams of up to 10 experts in digital marketing fields. My strengths span marketing
strategy, paid search and social (Google Ads, Meta), SEO and CRO, marketing
automation and CRM, and analytics/KPI governance (GA4, Looker Studio). I’m also a
digital marketing instructor with 7 years of teaching and 3,500+ students.
CORE SKILLS
Marketing: Marketing strategy; brand management; marketing consulting; marketing
planning; strategy development; annual and quarterly planning; go-to-market planning;
market research; demand generation; content partnerships; event management; KPI
governance; budgeting and budget management; budget ownership and forecasting
Digital Marketing: SEO; SEM; PPC; social media marketing; email marketing; content
marketing; campaign management; paid media; data analysis; copywriting; influencer
marketing
Performance: Paid search; paid social; display and programmatic; conversion rate
optimization; A/B testing
MarTech and CRM: Marketing automation; lifecycle and retention; lead nurturing; CRM
administration; HubSpot; Salesforce; WebEngage
Analytics: Marketing analytics; GA4; Looker Studio; attribution modeling; funnel
analytics; CAC and LTV optimization; ROI and ROAS analysis; Microsoft Clarity
Leadership: Team leadership; marketing team setup and training; agency management;
hiring and coaching; vendor management; stakeholder management; cross-functional
collaboration; regulated markets; Forex and FinTech marketing
EXPERIENCE
Country Marketing Officer (CMO) - Ingot Brokers, Remote (Dubai) | Feb 2023 Present
·
I produced a solid marketing strategy divided into multiple marketing paradigms
including organic growth, PR, Branding, Digital Marketing, Marketing
Automation, Retargeting and Remarketing.
All our efforts produced optimization in CPC by 84 percent in our paid channels
and a great growth in owned media marketing channels.
·
I have managed USD 100,000 annual budget (which just 20% of it is delivered
right now) and delivered more than 1,500 percent ROI while exceeding quarterly
KPIs.
·
I’ve implemented a customized marketing automation system on a WordPress
website to activate customer journeys and accelerate lead-to-FTD conversion (CR
for MQL to funded account was 12 percent).
·
I managed to implement analytical tools like (GA4, Looker Studio, Microsoft
Clarity, WebEngage).
·
Our marketing campaigns were always localized by Iran market (language,
culture, Spend Habits of customers) to achieve maximum efficiency and improve
quality of generated leads, and reduce customer acquisition costs.
·
I have set up a whole marketing team including SEO, content, PPC, design and
created SOPs for routine procedures, campaign planning and analytics, and
reporting.
Chief Marketing Officer - Rajex Digital Agency, Remote (Canada) | 2022 - 2023
·
I planned marketing strategy, brand positioning, and pricing strategy for SME
clients across various industries including but not limited to medical, tech, fintech,
startups, ….
·
I communicated and created a network of media owner agencies and companies
who wished to cooperate with us as Trade-Off.
·
Created go-to-market Marketing Plans (ICP, messaging, offers, creative briefs,
funnel design) to speed launches and improve quality of generated leads and
convert more MQLs to SQLs.
·
Stood up CRM and marketing automation (Odoo) with lead scoring, lead
diagnostics, lead nurture, and sales handoff SLAs.
·
My team Established analytical tools with GA4 and Looker Studio; integrated
UTM standards, funnel dashboards, and attribution reviews.
·
I have negotiated MarTech and agency/vendor contracts; streamlined stack and
increased cost-to-performance ratios.
·
I interviewed more than 150 persons with different skills in the digital marketing
field to train and hire one of the best technical teams for client’s projects.
·
I planned marketing events, specialized digital marketing workshops, PR and
Branding events participation, influencer ads, and event marketing to expand
reach and accelerate brand lift.
Marketing Manager - COOK Company (FMCG), Tehran, Iran | 2017 - 2021
·
One of my most exciting jobs for the first national Café chain stores brand named
“Cook”. This included social media (Instagram), influencer marketing, ecommerce, Events organization, and customer loyalty programs.
·
I earned my best performance on our most important organic channel, Instagram,
increased followers from 2,000 to 52,000 through UGC campaigns, influencer
events, customized and unique events, and a consistent content calendar.
·
I launched the first Café’s e-commerce website which led to an online revenue
making 11 percent of total sales within the first year.
·
I planned to market a low-calorie product named “Placenta” that created a new
dietary trend in the whole café and cake consuming community, resulting in
more than 48x sales increase in 12 months.
·
I succeeded in improving the brand’s Net Promoter Score (NPS) from 42 to 78 by
making customers responsible for designing new products (involving customers
in researches and renovations), redesigning the customer journey, incorporating
feedback loops and creating a direct and effective voice of customer system.
·
My team aligned product marketing with seasonal events and lunches, sales
promotions, and in-store cross-selling activities for consistent cross-channel
messaging.
·
I managed campaign tracking and reporting using Google Analytics, Meta
Insights, and Excel-based performance dashboards.
Digital Marketing Manager - Seyagh Software Group, Tehran, Iran | 2016 - 2017
·
It was my first team management here, and I planned and executed very efficient
and high performance B2B SEO strategy that let the company rank #1 for most of
the industry’s most competitive keywords for the first time.
·
I successfully reduced Google Ads spending by 81 percent by maximizing Google
Ads Quality Score and manual bidding system and that led us to better CRO,
while increasing lead volume.
·
I have run many optimized multi-channel ad campaigns across Google, Local PPC
networks, and tech forums; The result was generating 2,500 MQLs in one month
— 15x above average.
·
We planned Exhibition participation and ranked among the top 3 in that specific
software exhibition.
·
I set up email automation and organized a weekly industry newsletter to improve
brand reputation and PR.
·
I closely collaborated with the company's development team to fit customer
needs of products and align our campaign messages with the product’s release
cycles.
·
I have had my own performance dashboards with Google Analytics and Excel for
analyzing traffic, finding best marketing channels and help my decisions for
ongoing strategy improvement.
Founder - Khoonegi (FMCG Startup), Tehran, Iran | 2013 - 2017
·
My first experience of Entrepreneurship, I founded a niche FMCG brand focusing
on healthy, home-style ready-to-make foods.
·
I have had the responsibility for product development, branding, and marketing.
·
In this startup, I was among the early adopters of using Instagram as a business
that was a very new environment with no tools that we see today to use!
·
I carefully planned a Go-To-Market strategy using social media (Instagram and
Telegram), and community events.
·
I built a strong brand presence through customer loyalty programs.
·
I have managed all the product existence funnel from sourcing to packaging,
fulfillment, and early-stage online sales using Instagram, Telegram, WhatsApp,
and websites.
CONSULTING & TEACHING
Marketing Consultant | 2019 - 2024
I’m also known as a marketing consultant for various companies across FMCG, industrial
manufacturing, mining, SaaS startups, and small businesses. My Service offers include
go-to-market strategy, campaign execution, MarTech optimization, and team coaching.
Digital Marketing & WordPress Instructor | 2017 - 2024
I have taught WordPress and digital marketing to over 3,500 students. I was Ranked the
#1 instructor for four consecutive years. All my courses were workshops and not just
theoretical. All students had to try and learn website creation, and digital marketing,
sometimes a little business strategy.
EDUCATION
MBA, Strategy - Tehran Virtual University, 2022
B.Sc. in Information Technology - Tehran Virtual University, 2019
CERTIFICATIONS
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Generative AI for Marketing Professional Certificate
American Marketing Association, 2025 (link)
HubSpot Inbound Marketing - HubSpot Academy, 2017
Digital Marketing - MBT, Austria, 2016
