SOCIAL MEDIA CONTENT STRATEGY
OUR
NAME IS
NAME
HIS
CEDRIC'S
EST
2019
WITH COOL ELEGANCE
ELYTS
ELYTS
HYBRID
CAFE-BAR
C E D R I C ’S A C O F F E E
B A R T H A T ’S A L I T T L E
BIT CAFE, A LITTLE
BIT BAR
MARGATSNI
MARGATSNI
MARGATSNI
OVERARCHING THEME:
Want something that went back in time.
S'CIRDEC
key date:
the messages:
Cedric's is a coffee-bar that's a little bit
cafe, and a little bit bar. The menu is
mostly a mix of French classics and cafe
standards, but with a few surprising or
simply deluxe Chinese and Japaneseinfluenced extras.
The images and videos will focus on how
cozy the place and the best selling
products.
From showing off scrumptious food and
beverages. Also, highlighting the people
who enjoy their food, and the cool but
elegant design of the cafe bar.
GROWTH PLAN
12X FOOD AND DRINKS
INDIVIDUAL FOCUS ON THE BEST SELLING FOOD AND DRINKS.
CEDRIC'S STAFF ENJOYING DOING THE COFFEE
FOOD LAYOUT ON THE TABLE
6X LOCATION + STAFF
THE OWNER DOING THE BEST SELLING COFFEE
OUTDOOR SHOT OF THE CAFE.
FOCUS ON THE OWNER AND BARISTA WHILE PREPARING ORDERS.
4X LOCATION + STAFF
THE OWNER DOING THE BEST SELLING COFFEE
OUTDOOR SHOT OF THE CAFE.
FOCUS ON THE OWNER AND BARISTA WHILE PREPARING ORDERS.
VIDEO
THE OWNER FINISHING TOUCHES ON THE MAIN DISH.
OVERALL LOOK OF THE CAFE.
FULL MENU HIGHLIGHTS
INSTAGRAM STORIES:
FOCUS ON THE BEST SELLING MENU ITEMS
HIGHLIGHTING CEDRIC'S STAFF ENJOYING DOING COFFEE
SHOWCASE THE CUSTOMERS