Hajra Aziz

Hajra Aziz Social Media Marketing Specialist | Researcher Lahore |-|-|Linkedin |Portfolio Versatile Researcher and Social Media Specialist with market analysis, content creation, and digital strategy expertise. Proficient in conducting research, managing social media campaigns, and enhancing brand engagement through analytical insights and creative execution. SKILLS & SOFTWARES Skills: Content creation (Design, Editing & Copy), Stakeholder Communication, Critical Thinking, Social Media Research & Strategy, Marketing Analytics and Reporting Tools: Design & Video Editing (Canva, Figma, Capcut, Youcut, InShot) |SMM Tools (Meta Business Suite, Hootsuite, Buffer) |Google Analytics & Workspace | AI Prompts (ChatGPT, Gemini, Bling) | Shopify PROFESSIONAL QUALIFICATION National College of Business Administration & Economics Bachelors in Business Administration (Marketing) - CGPA WORK EXPERIENCE Social Media Specialist (Instagram) Nexgen Logicx (Freelance)  Designed brand identity by creating a professional logo, enhancing brand recognition.  Implemented a follower-stealing strategy, gaining 40+ organic followers in days.  Developed content strategies, increasing engagement and reach by 13%.  Designed, scheduled, and uploaded posts for consistent branding.  Wrote strategic captions, boosting post reach and interactions by 5%. Social Media Specialist (Instagram, Facebook, YouTube, Pinterest) Jan 2024 - Current Aalam Bibi Foundation    Created engaging posts and reels, driving 500+ new followers in 1.5 Months. Produced engaging reels with fresh concepts & ideas, boosting audience interaction. Increased organic reach to 9K through strategic content. Designed billboards and streamers, leading to a 15% increase in donations. Ran Meta Ads, resulting in a 10% increase in donations.   Social Media Content Writer (Emmunoballs, Refined Junk, Fit N Fab Shop, Trinity MBA, Prevail Wellness Center, Paw Fect Treasures, Give It Forward) Freelance  Wrote engaging posts, reels, and carousels, boosting engagement by 24% and followers by 31%.  Suggested design ideas and image concepts to complement content and enhance brand presence. Social Media Manager (Amar Towing, Ape scapes LLC, Texas, Alan Simpson photography, El Flamingo Beach Club, Next Level blindz) Systematic IT Solutions (Freelance)     Managed 45 social media accounts for USA-based companies across various industries, including Instagram, Facebook, Threads, and Pinterest. Created and designed engaging posts, reels, and infographics, driving a 26% increase in engagement and 15% growth in followers. Developed creative content ideas tailored to each brand, enhancing their online presence and audience interaction. Handled the full account setup for new social media profiles, ensuring alignment with brand goals. Senior Marketing Research Executive Reimagine Consultants Dec 2023-Oct 2024 Conducted in-depth market research for multinational companies like Samsung, Nestlé, Nishat Sutas, PepsiCo, Fauji Foods, and Sonraj. Facilitated gap analysis to pinpoint areas of improvement, enabling companies to address challenges and enhance competitiveness in the market. Project handled:  Nishat Chunain (Nishat Sutas): Conducted quantitative research on packaging visuals for Milk fields, Olpers, and Dayfresh, increasing customer recognition by 34% and revenues by 28%.  Gharyal (Sonraj): Produced a report on Distribution vs. Manufacturing models, leading to a more efficient approach. This shift boosted brand awareness by 17% and revenues by 15%.  Fauji Foods Limited: Facilitated product testing and packaging evaluations for Fauji Foods’ pasta, resulting in a 35% increase in consumer acceptance and a 25% market share growth.  Gharyal (Sonraj): Completed a perfume market study for Maison Sonraj, identifying opportunities and enhancing brand visibility by 30%, with sales rising 20%. Social Media Manager Project Feb 2024-Oct 2024 Content Creation: Developed engaging reels and written content, driving 8% audience engagement and 12% follower growth in three months. Scheduling & Posting: Consistently posted across platforms, achieving a 20% increase in post reach and enhanced brand awareness. Campaign Management: Managed social media campaigns and ads, resulting in a 10% increase in website traffic and an 8% rise in conversions. Reimagine Immigration    Market Audit & Insight Intern PepsiCo July 2023-Sep 2023  Conducted Comprehensive Surveys: Collaborated with a diverse intern team to survey 500+ participants, identifying 10 key areas for brand improvement, which informed strategic initiatives leading to a 15% increase in customer satisfaction.  Analyzed Market Trends: Partnered with cross-functional teams to analyze data on consumer behavior, contributing insights that enhanced PepsiCo's marketing strategies and improved campaign effectiveness by 20%.   Compiled Strategic Report: Created a detailed report with actionable recommendations that increased brand health metrics by 10%, influencing future marketing decisions. Facilitated Team Discussions: Actively participated in weekly brainstorming sessions, improving team communication and collaboration, resulting in a 25% increase in innovative marketing solutions implemented during the internship. Corporate Partnership and Fundraising Intern June 2022 – July 2022 Developed Corporate Partnership Strategies: Identified 15 potential partners, leading to 3 new partnerships that increased brand visibility by 20%. Secured Funding and Sponsorships: Assisted in obtaining a good amount of funding through proposals and presentations. Collaborated with Cross-Functional Teams: Enhanced partnership impact, resulting in a 15% increase in campaign effectiveness. WWF (PAKISTAN)    PROJECTS SALEECA (Fashion Brand) Project Nov 2022  Content Development: Curated engaging posts and humorous reels optimized for Instagram algorithms, resulting in a 50% increase in reach and a 100k revenue within the first three months.  Organic Sales Growth: Successfully increased organic sales through strategic and trendy content creation, achieving a 40% rise in monthly sales without relying on paid ads.  Paid Advertising: Ran occasionally paid ads on Meta platforms for customer retention and brand recall, leading to a 25% improvement in return on ad spend (ROAS) and enhanced brand visibility.  Performance Monitoring: Continuously monitored performance metrics and adjusted strategies, contributing to a 30% increase in overall customer engagement and an 8% growth in repeat customers. Remington (Marketing Analysis):   Marketing plan of Remington includes SWOT analysis, target market, demographics, new products, and many more. Consumer behavior of the local brand ECS includes personality traits, positioning, repositioning, retention, and many more. H&C Therapy Pillow (Advertisement and Marketing)  Developed a comprehensive marketing plan for H&C Therapy Pillow, including SWOT analysis, target market identification, and demographic profiling.  Conceptualized and produced an advertisement for the pillow, effectively showcasing its unique features and benefits to attract potential customers.