Hairo Baez
Santo Domingo | Dominican Republic
- |-https://www.linkedin.com/in/hairo-baez-97561b275/
Customer Support & Operations Leader | 10+ Years in SaaS Support & Success
Led remote teams, scaled support operations, and owned tools and workflows that improved speed, quality,
and customer satisfaction. Built high-performing teams, aligned with Product and Engineering, and developed
systems that drove growth and retention.
RELEVANT EXPERIENCE
Sked Social, Remote (Progressively promoted through 4 roles over 10 years)
Sked Social is a social media scheduling SaaS platform used by agencies and multi-location businesses.
Head of Support Operations | Partnered with Success
June 2022 – Aug 2025
● Led enterprise support operations for accounts like iHeartRadio and Hearst Media, ensuring SLA compliance, fast
resolution, and effective handling of billing and subscription inquiries through cross-functional collaboration
● Led Intercom → HubSpot Service Hub migration with zero downtime, designing SLAs, ticket routing, automations,
and helpdesk structure
● Created ICP-based onboarding flows and segmentation strategies that reduced early-stage tickets, improved self-service
adoption, and enhanced the knowledge base with targeted help content
● Created dashboards in HubSpot for ticket trends, account health, and underutilized features, enabling proactive
outreach and expansion opportunities
● Managed all NPS feedback for high-value accounts, resolved concerns quickly, and surfaced customer trends and
product feedback to Product and Engineering teams
● Mentored support team on enterprise account management, coached on accuracy and ownership, and created
playbooks for support-success collaboration
Senior Support Specialist
June 2020 – June 2022
● Expanded remote support team from 3 to 6, improving global coverage and reducing first-response time by ~25%
● Built and maintained helpdesk articles, internal documentation, and support playbooks, enabling faster onboarding
and consistent customer support
● Led onboarding and training for all new hires, reducing ramp-up time by ~30% and improving accuracy through structured
shadowing
● Owned monthly support reporting (QA, SLAs, NPS, churn trends), identifying areas for improvement and surfacing
insights to leadership
● Automated Intercom workflows for tagging, routing, and escalation, cutting manual handling by 20% and improving
response efficiency
● Served as escalation point for complex issues and at-risk customers, contributing to churn reduction and stronger
customer retention
Customer Support Team Lead
Feb 2017 – June 2020
● Promoted from frontline role to lead and coach a remote team of 3, improving response quality through QA reviews,
structured onboarding, and shadowing, cutting ramp-up time by ~25%
● Maintained sub-5-minute first-response times and 85%+ CSAT across 24/7 global coverage by implementing QA
systems, real-time escalations, and reusable response templates
● Acted as primary escalation point for complex technical cases and high-value accounts, helping retain 3–5 at-risk
customers monthly
● Led four support tool migrations (Freshdesk → Front → Zendesk → Intercom) with zero downtime, streamlining
workflows and enabling better automation and routing
● Designed tiered support workflows to prioritize high-value customers and urgent issues, reducing time-to-resolution
by ~20%
● Partnered with Product and Engineering to influence bug prioritization and roadmap planning based on ticket
volume, account impact, and recurring issues
● Continued direct involvement with onboarding and account management for strategic customers, bridging the gap
between support and success during Sked’s scale phase
● Shared help content, response templates, and training videos that improved team speed and reduced repetitive
questions by support and customers
Customer Support Specialist
Aug 2015 – Feb 2017
● One of the first hires at Sked; built the company’s first dedicated support function from the ground up, including live
chat, onboarding, and customer education workflows
● Worked closely with the founder to shape early support processes, onboarding journeys, and influence product
decisions through customer feedback
● Took ownership of key accounts in the early stages, delivering personalized onboarding and demos that helped build
trust and drive activation
● Created reproducible bug reports and monitored platform logs to identify trends, reducing repeat issues and
stabilizing performance during rapid growth
● Recovered 3–5 high-risk accounts per month by responding to cancellation requests with personalized outreach,
improving early retention
● Produced training videos and shared internal templates, cutting response time and helping teammates ramp faster
while reducing support dependency
EDUCATION
North Shore Community College / Liberal Arts & Sciences
Northern Essex Community College / Computer Science
Salem High School / High School Diploma
SKILLS
Remote Team Leadership, Support Operations, Enterprise Support, Escalation Management, SLA & KPI Management, QA
Programs, Help Desk Platforms (Intercom, HubSpot, Freshdesk, Zendesk, Front), Technical Troubleshooting, Workflow &
Automation Design, Churn Reduction, Process Optimization, Customer Insights & Reporting, Internal Documentation,
Training & Coaching, Onboarding Strategy, Cross-functional Collaboration, SaaS Tools, Google Workspace, Slack, Stripe,
Xero