Haider Raza

I am a seasoned Salesforce Developer and Technical Lead with over twelve years of hands‑on experience designing, building, and supporting enterprise‑grade CRM solutions across government, utilities, telecommunications, energy, education, and commercial sectors. My career has been shaped by a passion for solving complex business problems through scalable architecture, clean design patterns, and user‑centric solutions that deliver real operational impact.

I specialise in Salesforce development using Lightning Web Components (LWC), Aura, Apex, Visualforce, Integration Patterns, and OmniStudio, supported by strong proficiency in declarative tools such as Flows, Permission Sets, Security Models, and Data Management. My technical foundation is complemented by extensive experience across Service Cloud, Sales Cloud, Experience Cloud, and Public Sector Solutions, enabling me to deliver end‑to‑end solutions that work seamlessly for both internal teams and external users.

Across roles with organisations such as Urban Utilities, Queensland Building and Construction Commission, DEECA, Telstra (Simplus), Sensis, NTT Data, Bluewolf, and Australia Post, I have led major transformation initiatives—from migrating 250+ Visualforce pages to Lightning, to designing metadata‑driven frameworks, to architecting multi‑cloud integrations for high‑volume environments. I have also delivered reusable component libraries, dynamic wizards, guided application flows, and complex Experience Cloud portals used by thousands of customers.

As a Technical Lead, I have directed onshore and offshore teams, reviewed code for quality and best practices, prepared detailed solution designs, and collaborated closely with architects, SMEs, and business stakeholders. I am experienced in CI/CD pipelines using Azure DevOps, GitLab, Bitbucket, Bamboo, and I ensure smooth deployments through disciplined version control and structured release management.

I bring a strong problem‑solving mindset, a commitment to clean and maintainable architecture, and the ability to translate business needs into practical, scalable Salesforce solutions. Whether enhancing existing systems, building new features, or designing full‑scale implementations, I focus on delivering outcomes that improve efficiency, reduce manual effort, and elevate user experience.

If you’re looking for a Salesforce expert who can design, build, troubleshoot, and lead with confidence, I bring the technical depth, leadership experience, and collaborative approach needed to deliver exceptional results.