Hafiza Anum Irshad

HAFIZA ANUM IRSHAD Punjab,Pakistan • - •-  linkedin.com/in/anum-irshad/ Business Development Manager Summary Digital and Social Media Marketer | General Marketing and Management Specialist | Project Manager | Event Planner | Exhibition Marketing Expert. I am a Result-Oriented, Conscientious, and Efficient Marketing and Communications Manager with extensive events management, marketing and admin experience. With an excellent understanding of the potential audience, i have a high level of literacy and i am able to create engaging communications which incite action. Exemplary communication and relationship-building skills ensure my ability to network skillfully and build mutually beneficial relationships. Additionally, i Work well under pressure and multitasks in order to achieve goals to tight deadlines. Work Experience 2017-09 - 2019-08 DIGITAL MARKETING & SALES EXECUTIVE Eerkin's Tech (Lahore, Pakistan) - Responsible for leading a team. - Managed email marketing/social Media Marketing of client companies - Implementation of segmentation strategy to drive incremental revenue, consumer engagement, and support ecommerce and brand marketing goals. -Oversee development, testing, audience, segmentation and launching of all emails / Social media handling of all client companies to ensure flawless execution and great customer experience. 2016-07 - 2016-08 MARKETING COORDINATOR (Internship) INTERLOOP Pvt . Ltd (Faisalabad, Pakistan) Joined in university Summer Holidays, conceptualized, produced and expedited newsletters . Conducted daily reporting and monitoring of KPIs. Helped in sample making in a one-day VIP sales event resulting in conversion rate growth from 1-4%. 2015 - 2017 SOCIAL MEDIA COORDINATOR COMSATS University (Vehari, Pakistan) Worked alongside studies, conducting all event's marketing an management at a busy outlet. Developed, implemented and managed social media strategy for Facebook, Twitter and Instagram. Stayed up to date with the latest social media best practices and technologies. Measured the success of every social media campaign. Education 2017 - 2019 MBA - MKT, IE UMT- Lahore (CGPA: 3.94) Awarded Gold & Silver badges for Extraordinary Academic Performance. - Received 100% Merit based scholarship throughout postgraduate degree. Main courses: Marketing and General Management, International Export Management, International Marketing 2018 MBA - P - Exchange Program Multimedia University - Malaysia Learned strategies and implementation for Digital Marketing, General Management, Marketing Management, Green Economy. 2013 - 2017 B.B.A (Hons.) - MKT/BRAND COMSATS University - vehari (CGPA: 3.69) - Awarded Institute Gold Medal for Extraordinary Academic Performance. - Merit based scholarship throughout Undergraduate degree. - Conducted Workshop on Efficient - Presentation & Stress Management, provided training to 60 participants. - Published Institute Research Book on Impact of Technology in our Lives. Skills Marketing Creative Thinking, Social Media Marketing,Writing, Email Marketing, Sales Generation, Storytelling, CRM, Problem Solving, Stress Management, Negotiations, Facebook Paid Ads. Interpersonal Communication, Conflict resolution, Decision making, Leadership, Relationship building, Mediation, Problem-solving, Teamwork/Collaboration. Management Office Management, Hiring, Delegation, Planning, Coaching, New Business Development, Project Management, Time Management. Personal Interests Learning New Software, Raising Money For Deserving Causes, City Breaks, Reading Book , Art & Craft, Painting Language Urdu, English, French(a little), Malay(basic) References will be provided on demand. Created with