Sarmad Sarfaraz-
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linkedin.com/in/sarmad-sarfaraz-91baa6167
Summary
A digital media tech-savvy marketing operations Specialist with 4+ years of experience working with a wide
range of projects with multiple multinational companies. Enthusiastic, and interested in being creative, honest,
and dedicated to whateveDynamic Marketing Ops Manager with 4+ years in digital media, driving portfolios to a
51% annual growth in a 300+ Key Accounts (VIPs) portfolio. Expert in campaign planning, BI tools, and content
creation, proficient in social media, UI, and graphic design.
Proven leadership in building and managing high-performing teams. Establishes and monitors departmental
frameworks, ensuring continuous growth and client satisfaction. Implements effective customer retention
strategies and adept at onboarding high-value accounts.
Skilled in conducting customer surveys, competitor analyses, and collaborating seamlessly with cross-functional
teams. Worked with multiple big multinationals, bringing a diverse perspective to marketing operations.
Utilizes internal CRM software and analytical tools for accurate record-keeping and improvement identification.
Results-driven, collaborative professional committed to refining processes and enhancing the overall client
experience. Bring a strategic and results-driven approach to marketing operations with a track record of optimizing
workflows and delivering impactful results.r I do. Proficient in campaign planning, BI tools, Vendor management,
copywriting and content creation, social media fluency, UI designing, and graphic designing. Successful in
communicating with internal and external stakeholders and skilled at tailoring mediums for specific audiences that
get positive results and increase ROI, as well as analytically reporting and presenting those results.
Experience
Senior Operations Manager
StarMaker
Jun 2022 - Present (1 year 6 months)
- Spearheaded the management of a 500+ Key Accounts (VIPs) portfolio, achieving a remarkable 57%
annual growth while prioritizing satisfaction and loyalty.
- Led the recruitment efforts for sales, user operations, moderation, and customer success teams,
ensuring a cohesive and high-performing workforce.
- Established and monitored departmental frameworks, KPIs, and strategy development, driving
continuous growth and client satisfaction.
- Conducted regular analysis of campaigns and projects, identifying and addressing areas for
improvement to optimize performance.
- Implemented effective customer retention strategies, resulting in increased account longevity and
reduced churn.
- Successfully negotiated with lost customers, onboarding 50+ high-value accounts from competitors.
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- Conducted routine customer surveys and competitor analysis in the SaaS/GaaS space, maintaining a
competitive edge.
- Demonstrated a profound understanding of the local market and consumer behavior, leveraging data
analysis and user feedback to drive a 10% month-over-month growth.
- Utilized internal CRM software to maintain accurate account records and employed analytical tools to
identify areas for client improvement.
- Collaborated seamlessly with cross-functional teams, including marketing, product development, and
customer support, leveraging insights to refine processes and enhance the overall client experience.
User Operations Specialist
BIGO
Aug 2021 - Jun 2022 (11 months)
- Drive digital revenue growth for the company's product BIGO APP; take revenue share out of the
market, and create new digital business.
- Assist in forecasting revenue, developing and sustaining a business plan to achieve monthly goals.
- Keep up-to-date with our audience’s preferences with one on one interaction and proactively develop
high performing revenue programs.
- Map out how digital assets will be optimized for daily operation results.
- Identifying ways to improve customer experiences with technical feedback and competitor analysis.
- Designing and execution of strategies to integrate in the operations to increase revenue.
- Performance Analysis of the low performing programs and revamping of the programs with new
campaigns.
- Generating content suggestions using user engagements, ROI, and social following to better clients
social media presence.
Business Development Operations Specialist
BIGO
Mar 2021 - Jul 2021 (5 months)
- Primarily responsible for Business Development (finding, recruiting and training of all new agencies)
- Creative Content Creation, Management & Implementation
- Aiding all the agencies with required support.
- Ensuring the global policies are implemented while the local interests are equally maintained.
- Identifying new markets and customers (agents/hosts)
- POC for several national and world recognized celebrities.
- Analyzing the processes and streamlining operations for higher productivity.
- Arranging onsite and online campaigns to promote the business and current trends.
- Managing, Collaborating. Training & Communicating with all stakeholders as needed (WhatsApp,
WeChat, DingTalk etc.); ensuring they understand the policies, culture, trends and policies as set by the
HQ.
Digital Media Analyst
Jan 2021 - May 2021 (5 months)
-Primary responsible for developing target driven digital marketing Strategies.
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-Social media management (Hootsuite)
-Management of the Company's backend (WordPress).
-Technical Audit
-Keyword Research (Ahref/Semrush)
-Researching blog Topics for content Writers.
-Management of cold Email campaigns (constant contact)
-Writing memos for any digital implementations.
-Collection of the Company's news
-Creation of Newsletter and other marketing email templates.
-Keeping track of tasks on MS planner.
-Social Media Design (Canva Pro)/
Operations Officer
Pixako Technologies (Pvt.) Ltd
Apr 2020 - Apr 2021 (1 year 1 month)
Primarily responsible for
-Management of the company's backend (WordPress).
Analyzing the processes and streamlining operations for higher productivity.
-Management of 10 of the company's domains.
-Uploading blogs and creating user-engaging landing pages.
- Managing, Collaborating. Training & Communicating with all stakeholders as needed
-Creation of landing pages however graphics team design the ad creative.
-Copywriting (basic)
-Checking compliance of the work with regards to the policies of Google.
-basic on-page SEO of the blogs.
-Setting up and following the current Email campaigns.
-organic lead generation on LinkedIn.
-tracking the performance of campaigns and setting up goals on Google Analytics.
-Trello and Jira to ensure all queries of sales and customer aide are well responded to.
-content marketing which includes link insertion and do-follow links from various partners.
Intern
Fauji Fertilizer Company Limited
Jun 2019 - Aug 2019 (3 months)
During my internship, I spearheaded a comprehensive analysis of the electrical department's workflow,
investing two months in crafting a detailed report enriched with insightful observations. This document
meticulously outlines the entire workflow, supported by in-depth research, and incorporates various pie
charts and graphs for thorough analysis.
Within the report, I conducted extensive research on current and emerging methods for power
generation, providing valuable insights into potential improvements and future developments in the field.
My dedication to delivering a comprehensive understanding of the electrical department's operations
reflects my commitment to contributing meaningfully to the organization's success.
Education
COMSATS University Islamabad
Bachelor of Engineering - BE, Computer Engineering
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2016 - 2020
Completed Electrical engineering with majors in the computer, Having insights into the current evolving
technologies. eg IoT, AI, and data science.
-I've done work on PCB designs using Proteus.
-proficiency using MATLAB, C++ python, and PHP.
-do know the network and worked on Cisco Packet Tracer.
The City School
A levels, Pre-Engineering
2014 - 2016
The City School
O levels, Computer Science
2012 - 2014
Licenses & Certifications
Google analytics - Google
Marketing Skills Certification - COMSATS University Islamabad
Skills
Customer Retention • Client Relations • Administration • Information Technology Infrastructure •
Power Plants • System Administration • Operations Management • Operations Administration • Project
Management • Event Planning
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