Habeeb Sanni

HABEEB SANNI Design / Growth / Impact Linkedin: https://www.linkedin.com/in/habeeb-sanni/ Location: Doha, Qatar - /- I am a senior product designer, UX researcher, multidisciplinary creative and visionary tech leader with 8 years of experience: • building brands, launching, and scaling technology products. • executing go-to-market strategies for innovative startups and forward-thinking companies. • collaborating and using evaluative UX research methods to create technology solutions that drive business growth and positive change in human society. I also possess extensive expertise in conducting software UX audits, recruiting design teams, providing mentorship, and fostering community development. CORE COMPETENCIES Product Strategy, Leadership, Product Research, UIX Design, Micro interaction, Information Architecture, Data Synthesis, User Testing, Branding, Web Design, Metrics and Impact Analysis. ___________________________________________________________________________________________________ WORK EXPERIENCE MAXIM Lagos, Nigeria. Type: Credit, Big Data, Fintech | www.trymaxim.com Maxim leverages technology to build the core infrastructure powering real-time consumer credit data, enabling widespread credit adoption and accessibility for individuals and businesses. Head of Design Responsibilities May 2023 – Present • Drive a design-centric mindset company-wide by proactively spearheading product and UI/UX initiatives in collaboration with the core engineering team. • Create a unified design strategy that aligns with the company's worldwide vision, addressing user experience design, product growth, brand identity, and marketing communication. Key achievements • Conceptualised initial design and UX components for our MVP, contributing to the successful acquisition of $150,000 in funding from friends and family rounds. • Implemented an intuitive sign-up and activation process, significantly aiding in the successful verification of over 2000 enterprise companies during onboarding. • Led the strategy and design for Maxim’s dashboard, demystifying the data visualisation for Maxim’s core offerings, specifically consumer report and credit score features. • Designed and launched product-led growth strategies, including onboarding nudges, activation newsletters, and an engaging B2B experience. • Received an invitation to join the ranks of the company's decision-makers, demonstrating dedication and leadership qualities within the initial 6 months. YOLAT Lagos, Nigeria. Type: Payment and remittance | www.yolat.com Product startup in Nigeria, revolutionising the way remote workers earn or receive payments within the global job market, using blockchain technology. Product Design and Growth Manager Responsibilities Feb 2024 – July 2024 • Create low-fidelity visual representations that outline the layout and structure of our digital product, such as websites, web app or mobile apps. • Define interactive and functional models of our product that allow for user testing and feedback. • Outline diagrams or flowcharts that illustrate the user's journey through the product, including interactions and decision points. • Document design specifications that provides guidelines and instructions for developers and engineers to implement our product. Key achievements • Designed, delivered, and launched the user flow for the Send feature, achieving a key business goal and processing a transaction volume of 25,000,000 Naira. WORKVERSE Delaware, United States. Type: Startup, Video conferencing app | www.workverse.space Productivity tool elevating remote and virtual workspace experience with AI-powered assistance, task management, note taking, media player and top-tier privacy protection, Workverse takes productivity and collaboration to new heights. Co-founder, Design Lead May 2023 – Feb 2024 Responsibilities • Design and implementing UI/UX, conducting research, and developing product strategy. • Facilitate product validation, user testing, and the development processes for brand identity and communication materials. Key achievements • Formulated executive decisions that strategically positioned Workverse for its inaugural angel investment, securing a raise of 7,000,000 Naira. • Designed and delivered the Minimum Viable Product (MVP) that resulted in a successful Product Hunt launch, garnering noteworthy product reviews from global tech founders. • Launched Workverse with an intuitive UX, boosting average usage and call time to 400 minutes within a span of 3 months. SOFTCOM Lagos, Nigeria. Type: Product company, B2B, B2C, SaaS | www.softcom.xyz Prominent product company developing simple and interconnected tools to address daily challenges and democratize access to growth for everyone. Softcom’s product suite includes; Eyowo - a digital banking app designed to help people save and improve their financial habits. Kwiksell - sales and inventory product enabling businesses to sell and receive instant payments. Product Design Lead Aug 2020 - Aug 2022 Responsibilities • Nurtured connections with key partners to propel product innovation and business growth. • Led generative user research methodologies that breathed life into our products. • Mapped business strategy and product vision to market needs in collaboration with specialised Product Managers and Senior Engineers. UI/UX Designer Dec 2019 - Jul 2020 Responsibilities • Designed and delivered prototypes for progressive web apps and hybrid mobile apps. • Collaborated with interface developers to ship products that generated 80% revenue. Key achievements • Led 10 product designers using remote team dynamics that resulted in launching 2 SaaS tools. • Defined design KPIs and resolution time that improved business performance by 50%. • Launched the Eyowo Debit Card, a numberless debit card in collaboration with Mastercard, with more than 12,000 card requests recorded within 21 days of the launch. • Launched Kwiksell Point of Sale (POS) which processed over 500,000 orders with a 70% customer satisfaction rate, and received over 1000+ downloads on the Play Store. CREGITAL Type: Agency, Creative studio | www.cregital.com Brand and UIX Designer Lagos, Nigeria. May 2016 - Dec 2018 Responsibilities • Enhanced business strategy with brand, UX design, and product components. • Delivered mobile and web interfaces that helped clients communicate their service offerings. • Improved brand and communication strategy for a leading bank in Africa. Key achievements • Helped in the early development of Disha, a creator tool acquired for $100,000 by Flutterwave. • Assisted with the web design that led to the launching of www.zenithbank.com CERTIFICATIONS Google’s Foundation of User Experience Design. UX Research 101. EDUCATIONAL BACKGROUND Masters in Design Thinking - Executive Programme Massachusetts Institute of Technology, Sloan School of Management. Bachelor’s Degree in Geology University of Ibadan, Oyo State, Nigeria. Cousera, Sept 2022 Domestika, Jan 2022 (In view)