Gustavo Guileti
Data Analyst
linkedin.com/in/gustavoguileti
Male, single
Brazil
Date of birth: 6 Oct 1999
PROFESSIONAL PROFILE
Data analyst with business knowledge who worked on projects for one of the largest food and beverage companies in
Brazil and a leading education company specialized in data.
Over 4 years of experience analyzing data in the marketing area. Working in companies in the educational, construction,
toys, e-commerce, consultancy and advisory sectors, with projects in the areas of marketing and HR, using tools such as
Power BI, Looker Studio, SQL, Google Analytics and Excel.
Brazilian, with Spanish citizenship.
EXPERIENCES
SellersFlow - Marketing Agency - BI Analyst for E-commerce
Mar 2025–actual
● Event tracking via GTM for accurate tracking
● User journey analysis to optimize sales
● Dashboards focused on conversion metrics
● Data collection from e-commerce platforms
● Campaign optimization using data from GA4, GTM,
and paid media
● A/B testing for site improvements
●
●
●
●
●
Tracking clicks and form actions
Usability reports and conversion optimization
Heatmaps and user behavior analysis
Cross-team collaboration on UX.
Support for pricing strategies and personalization
through predictive analysis
Ocupe Digital - Elite Marketing Agency - Web Analytics Coordinator
Sep 2024–Apr 2025
● Regular meetings with clients and leaders
● Client onboarding; understand brands and goals
● GA4 analysis and adjustments
● Develop Data Collection Map
● Create conversion funnels
● Implement tags and events via GTM
●
●
●
●
●
Data analysis models for campaigns
Collect and analyze data
Identify trends for optimization
Custom reports and dashboards
Stay updated on industry trends and practices
Data Mundo - Data consulting - Data Analyst
Jan 2024–Sep 2024
● Understanding problems with the business area
● Task prioritization and agile methodologies (Scrum)
● Prototyping (Figma, Excel)
● Data Mapping
● Dashboard development (PowerBI, Tableau, Data
Studio)
ETL (Pentaho, SSIS, SQL)
Development of indicators (KPIs and OKRs)
Approval
Documentation and preparation of Dashboard
usability manuals
● LGPD and Gamification
●
●
●
●
V4 Company - Digital Marketing Consulting - Data-focused marketing scientist
Apr 2023–Jul 2024
● Campaign Performance Analysis
● Reporting and Insights Generation
● Automation and Data Integration
● Dashboard Development
● Google Ads
●
●
●
●
●
Meta Ads
LinkedIn Ads
Google Analytics
Google Tag Manager
Google Looker Studio
● E-mail marketing
● CRM
● E-commerce management
TheVendas - Marketing Consulting - Paid traffic manager
Oct 2022–Jun 2024
● Campaign Performance Analysis
● Reporting and Insights Generation
● Creation and analysis of campaign data
● Meta Ads
● Google Ads
● Google Analytics
● Google Tag Manager
Digital Marketing Freelancer - WhatsApp group operator and sales
Jul 2020–Apr 2023
● Operation and sales in WhatsApp groups
● Meta Ads
● Google Ads
● Google Analytics
● Copywriting
● Team coordinator
● Sales
EDUCATION
Postgraduate degree in Digital Marketing - Conquer School
Graduate in Administration - Toledo Prudente University Center
CERTIFICATES
Power BI - Data Mundo
● Introduction to Power BI
● Data Modeling
● Creating Interactive Dashboards
● Data Visualization and Charting
● DAX (Data Analysis Expressions)
● Publishing and Sharing Report
SQL - Data Mundo
● Introduction to Relational Databases and SQL
● Simple joins between tables
● SQL
● SQL logic
● SQL functions
● Database connection
Excel - Data Mundo
● Basic and Advanced Functions
● Pivot Tables
● Charts and Visualizations
● Data Analysis with Excel
● Task Automation with Macros
● Data Consolidation
ABILITIES
●
●
●
●
●
●
Data Analysis
Power BI
DAX and M-language
Google Looker Studio
MS Excel
SQL
LANGUAGES
● Portuguese - Native
● English - Fluent
● Norwegian - Basic
●
●
●
●
●
●
Google Analytics
Google BigQuery
Google Tag Manager
Python
CRM
Zapier
