GURU VASUDEVAN
Krithika Apartments, Email :-
No.81, Gandhi St, Mobile : (-
Chitlapakkam, Chennai - 600 064.
PROFILE
Business Analyst and Research-Oriented Professional with a sales, marketing, administration, and training management strategist demonstrated success, driving positive growth in a highly competitive market.
Exposure includes Human Resource, Business strategy planning / implementation, Identify new market Product Procurement, Customer service, responsibility for productivity and profitability.
Industries are like: - Pharmaceutical – FMCG – FMCD – BSFI – Education
PROFESSIONAL EXPERIENCE
From 2009 to till date Chief Executive Officer || Business Analyst || Associate Partner with BLM group of companies like BLM BAZAAR - Chain of Super Market & Multi State Cooperative society and for many SME companies
KRA’s
Learning and Development – Based on Organizations Business goal, entire sales and marketing team will provide the plan to Training and HR team. Training calendars, manpower Plans will be aligned with the Business plan. Workforce inductions up skilling, product focus, implementation, partnering with various resources.
Team Management – Responsible for the Team to be trained to implement to accomplish the task. Also KPI | R and R | Appraisal and Promotion to be taken care. Products, sales, marketing customer service, software, new and old Project MIS, Analysis and training in all aspects.
Vendor Management - Responsible for vendors for procurement, price, scheme and credit negation with all FMCG and whole sale distributors.
Territory Management - Accountable for identifying potential place to establish super market | Franchises with the support of marketing Head.
Investor / Stake holders Management – Responsible for Planning, Budgeting, revenue generation and Profit oriented areas. Accountable for identifying potential investors, Territory identification to establish profitable project and managing stake holders.
Sales Management - Responsible for Ecommerce and Direct sales, Retail Busines, Marketing Promotions, operation and execution.
Marketing Management - Establishing the Branch from infrastructure to launch and Business development. Also Branding to be taken care to establish the franchises Business on all aspects.
Business Management - Franchise Management and provide successful strategies for better ROI.
Over all in charge for Admin and operations of the organinsation
Since June 2005 to October 2009 with Bajaj Allianz life insurance Company as Chief Branch Manager – in charge based at Mysore, covering Mysore, Mangalore, Hubli, Belgaum. Chennai Tamil Nadu and Pondicherry.
Joined as a Dy.Area Manager and Promoted as a Chief Branch Manager – Incharge by june 2008.
KRA’s. – ( Team, Sales and Territory Management )
Responsible for the profitability of the Branch.
To identify, recruit and manage to achieve set target with the help of the team of BM and RM.To identify new Corporate Agents, Franchisees, Brokers and co operative Bank.
To maintain cordial relationship with channel partner and extract business from all relationships. To ensure quality of business and maintain persistency
Responsible to ensure that my team makes the franchisees to qualify for club membership and other contests.
Handling Kun as a corporate agency covering Chennai Salem and Pondicherry for two years.
Identify and responsible for training to managers and internal stake holders,
Core activities include new product launch, Sales Trainings which includes induction programme for Relationships Managers and Branch Managers and Operations
Performance Management: - Appraisals planning, conducting and follow-up of team and self. Counseling for better performance.Office Administration:- Administration, reporting performance and financials monitoring , maintaining and developing reporting systems.
Sep ’99 - April 2005 with VVD & Parle Sales Services Pvt. Limited - Chennai. Worled as Area Sales Manager in Chennai and rest of tamil nadu .
KRA’s: – ( Team, Sales Marketing stake holders and Territory Management )
Responsible for Marketing Operations in the entire territory and institution sales.
Responsible for achieving set targets of Direct Marketing and Institutions.
Responsible for inducting & training of field Sales Force in their respective territory.
Responsible to interact & manage the Stockiest / Channel Organizations.
To conduct business activities to promote products.
Significant Accomplishments:
Successfully launched a new Products like frooti pineapple,orange in Chennai.
Successfully initiated the product N-joi made it the No.1 brand in Chennai.
Nov 1993- August 1999 with Croslands a division of RANBAXY - Chennai.
Joined as a Professional Service Representative based at Warangal (A.P) and got elevated to the post of District Manager based at chennai covering Chennai and Pondicherry .
KRA’s: – (Team, Sales Marketing and Channel partners and Territory Management )
Responsible for Marketing Operations in the entire territory.
Responsible for achieving budged targets
Responsible for inducting & training of field Sales Force in their respective territory.
Responsible to interact & manage the Stockists / Channel Organizations.
To maintain cordial relationship with doctors
To organize symposiums for Doctors. To conduct business activities to promote products.
Significant Accomplishments:
Top 10 Performer in AP also Chennai on pan india
Successfully launched a new Products like Volini gel, Volta-K, Mobizox in Chennai,Warangal(A.P)
Successfully initiated the product Volini gel made it the No.1 brand in Chennai.
April’91- October’93 with Maharaja InternationalWorked as a Franchise Executive based at Hyderabad.
KRA’s: – ( Team, Sales and Territory Management )
Gained exposure to Sales & Marketing.
Responsible for Sales & Marketing in Hyderabad. Responsible for budgeted target (individual ).Responsible to maintain cordial relationship with Distributors.
Education:
B.A from Loyola College, Chennai, affiliated to Madras University - 1990.
B.Ed., from Chennai university _ 1991.
M.B.A.,AlagappaUniversity
Diploma/ Certificate Courses:
SMErush – Keyword Research – Digital Marketing
Honours Business Computing in Brilliants Chennai Year – 1992.
Honours Journalism awarded by Madras University 1989.
Date of Birth :-.
