GUNJAN ANAND
Phone: -
Email:-Address: Inder Puri, Delhi
An organized and motivated person who can apply time management and organizational skills in various environments. I am looking to
be a part of an organization where I can expand my learning horizon and utilize my maximum potential.
EDUCATION
PGDBM (MM)
Narsee Monjee Institute of Management Studies | 84%
B.Com Honours
Commerce
Sri Guru Nanak Dev Khalsa College (DU) | 67%
Jan 2020 - Pursuing
Jun 2015 - May 2018
Gyan Mandir Public School | 91%
2015
PROFESSIONAL ENHANCEMENTS
Certi cations
Social Media Marketing Foundations
Online Marketing Foundations
Content Marketing Foundations
Google Ads (AdWords) Essential Training
Marketing on Facebook and Instagram
Email and Newsletter Marketing Foundations
SEO Principles, Keyword Research & Copywriting
SEO Foundations
EXPERIENCE
Marketing Associate
Digital Web Solutions
Dec 2020 - Present
Ideation of messaging, sourcing imaginary, publishing, and managing the ongoing social media pages calendar
Optimizing internal website pages
Designing and implementing email marketing campaigns for DWS and clients
Creating wireframe for landing pages
Generating leads through LinkedIn Sales Navigator and various other tools by executing marketing campaigns with tracking and
reporting
Managing the development, production, and delivery of content for the rm’s digital marketing platforms and campaigns
Product Specialist
Dell Technologies (Trublue LLP)
Nov 2018 - Nov 2020
Ideation of Messaging and Content creation for Social media campaigns and Outlet promotional emails
On site promotion – messaging, content creation and publishing
Weekly reporting and analysis of Dell Outlet site performance
Product price bench-marking and website listing for Dell Outlet monitors
Inventory Management on Dell Outlet websites
Listing of stocks on marketplaces like eBay
Website listing of up-sell product warranties
Weekly reporting of chat ow of Dell Outlet websites
Senior Manager (International A airs)
Arcus Multi Services Pvt Ltd
Jun 2018 - Nov 2018
Online promotion of the website
Handling social media accounts - Facebook, Instagram and Snapchat
Drafting mails and sending to di erent embassies for approval
Fixing meeting with the high secretary and the ambassadors
Taking details of the students referred by embassies.
Coordinating with the students and transferring them to internship and academic department
INTERNSHIPS
O ce Internship with “BYJUS
BYJUS - The Learning App”
App in HR Department (1 Month)
International Online Internship with “Arcus
Arcus Multi Services Pvt. Ltd.”
Ltd. In Social Media Marketing (1 Month)
O ce Internship with “Arcus
Arcus Multi Services Pvt. Ltd.”
Ltd. In “Social Media Marketing and Academic Counselling for foreign Students” (13
Months)
.
PROJECTS
Warranty up-gradation on Monitors
Collecting warranty details
Analyzing and evaluation of upgraded warranty cost and price
Activation and attachment of the upgraded warranty SKUs
Re-pricing and listing the monitors on web
Banner and e-mail content creation for introducing the up-graded warranty to the customers
Introduction to up-sell warranty
Activation and attachment of all the up-sell warranty options available, for more than 250 families of Dell systems and monitors for
multiple countries in APJ region
Consolidating and analyzing the data
Listing the up-sell warranty options on website
Instagram Campaign
Content creation of banners for the Instagram campaign for multiple regions
Lead to the increase in visits on Dell Outlet websites by 4 times
Now, an on-going process where the information is refreshed quaterly
Expanding to a new country - Sri Lanka
Interacting with Sri-Lankan students studying in India.
End-to-end internship of the selected foreign students
Helped in setting up an o ce in Sri Lanka.
On-boarded over 200 students in a month for their higher studies in India
ACHIEVEMENTS
Addition of a new client base for the company - Sri Lanka.
Setup the warranty up-sell process for APJ regions in outlet business.
Improved the monitor sales revenue by suggesting a relative method of comparing prices with new monitor business
Improvised content changes to achieve maximum business opportunity.
Improved sales revenue by running social media campaigns by increasing the sites visit 4 times.
Received various recognition emails and applauds
SKILLS
Digital content - ideation and creation | Competitive price bench-marking | Inventory management | Digital Marketing |
Basic Knowledge of SEO | Backend sales operations | Content Management | Basic Knowledge of SQL | Social Media Marketing |
Lead Generation | Email Marketing
