Gumisiriza Agaptus

GUMISIRIZA AGAPTUS Phone: - Email:-Address: Kampala, Uganda Professional Summary Dynamic and innovative digital marketing specialist with over five years of experience in ecommerce, travel, and retail sectors. Adept at leveraging data-driven insights and creative strategies to boost online visibility, customer engagement, and revenue growth. Proficient in a wide range of digital marketing tools, including SEO, social media management, paid advertising, and analytics platforms. A strong leader with a proven ability to design and execute marketing campaigns that deliver measurable results while maintaining a focus on customer satisfaction and brand growth. Professional Experience Head of Marketing Ciej Tours and Travel – Kampala, Uganda Jan 2023 – Present        Designed and implemented a comprehensive digital marketing strategy that increased online bookings by 35% within the first year. Managed and optimized multi-platform social media campaigns, resulting in a 50% increase in follower engagement and brand awareness. Created targeted Google Ads and Facebook Ads campaigns, leading to a 20% reduction in cost per acquisition (CPA) and improved return on ad spend (ROAS). Established and maintained a detailed content calendar, publishing high-quality posts showcasing East African travel destinations and packages. Conducted in-depth analysis of website traffic using Google Analytics to optimize conversion rates and user experience. Collaborated with designers and developers to enhance the website's functionality and mobile responsiveness. Trained a team of interns and junior marketers in social media management and campaign optimization techniques. Digital Marketing Specialist Jumia Uganda – Kampala, Uganda Feb 2019 – Dec 2022       Spearheaded e-commerce marketing campaigns, achieving a 40% year-over-year growth in revenue and a 60% increase in website traffic through strategic SEO. Coordinated email marketing campaigns, using segmentation and A/B testing to boost open rates by 25% and click-through rates by 15%. Designed and launched seasonal promotional campaigns, integrating social media ads, email marketing, and PPC ads, which led to a 30% increase in sales during peak periods. Implemented keyword research and on-page optimization strategies that significantly improved search engine rankings for top-performing products. Collaborated with product and logistics teams to ensure timely delivery of promotional items, enhancing customer satisfaction. Produced detailed campaign reports, tracking key performance indicators (KPIs) to evaluate effectiveness and inform future strategies. Digital Marketing Assistant Befree Store – Kampala, Uganda Jan 2018 – Jan 2019      Assisted in developing and executing social media content plans, resulting in a 20% increase in followers across Facebook and Instagram. Conducted competitor analysis and market research to refine marketing strategies and identify growth opportunities. Supported the launch of new products through targeted online promotions, increasing product visibility and initial sales by 15%. Responded to customer inquiries on social media platforms, maintaining high engagement and satisfaction levels. Designed simple graphics and promotional materials using Canva to align with the store’s branding. Education Bachelor’s Degree in Population Studies Makerere University – Kampala, Uganda 2014 – 2019   Coursework: Demographics, Statistical Analysis, Population Planning, and Research Methods. Key Project: Conducted research on the impact of population growth on urban development, presenting findings to stakeholders. IT Certificate Makerere Business Institute – Kampala, Uganda 2023  Skills Acquired: Basic web design, database management, and IT troubleshooting. Key Skills Digital Marketing Expertise:    Google Ads, Facebook Ads Manager, Hootsuite Content creation, social media strategy, and campaign management. Proficient in keyword research, on-page/off-page SEO, and analytics. Data Analysis & Reporting:  Competent in Google Analytics, data visualization, and A/B testing for campaign optimization. Communication & Teamwork:   Strong interpersonal skills to collaborate across teams and build customer trust. Proven ability to lead and train junior marketers. Certifications   Google Ads Certification – 2023 Social Media Marketing Certification (HubSpot Academy) – 2023 Key Achievements   Ciej Tours and Travel: Increased social media reach by 80% in one year, boosting inquiries and bookings significantly. Jumia Uganda: Managed a $50,000 marketing budget and achieved a 3x return on ad spend (ROAS) through efficient campaign planning.  Befree Store: Doubled online sales within six months by creating engaging and targeted content.