Guillermo Arroyave Perez
Senior Account Manager / Account Executive
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LinkedIn https://www.linkedin.com/in/guillermo-arroyave-1aa2725/
Accomplished IT Sales Leader with over 20 years of experience consistently exceeding sales goals and driving revenue growth. My
expertise lies in Network Security, Cybersecurity, and Datacenter Infrastructure (HCI, Storage, Cloud).
Thriving Sales Hunter: Recognized for exceeding sales targets through proactive initiatives and strategic closures. I excel in high-pressure
environments, consistently exceeding expectations.
Master Negotiator: I leverage skilled negotiation techniques to navigate complex deals and secure favorable outcomes. My innovative
approach brings fresh solutions and perspectives, contributing to continuous business growth.
Strong Relationship Builder: I specialize in engaging with C-level executives, cultivating impactful and lasting business relationships that
fuel sales success.
Bilingual Advantage: Fluent in English and Spanish, I offer a comprehensive and culturally attuned approach to business development,
ensuring exceptional customer experiences.
Passionate Customer Focus: Leverage extensive product knowledge to craft solutions that drive loyalty, retention, and significant revenue
growth.
Experienced Team Leader: Recognized for my proficiency in team training, management, and mentoring. I possess a natural talent for
fostering effective interpersonal interactions across the sales organization.
Work History
Nov 2022
- Dec 2023
Brand Development Manager
TD SYNNEX, Bogota, Colombia
Orchestrated robust marketing campaigns that strategically formulated and executed dynamic marketing
strategies, resulting in substantial sales growth for Ruckus and NetApp solutions across Central America
and the Caribbean.
Cultivated and nurtured strong partnerships with manufacturers and channel partners, driving sales
performance through tailored training and certification programs, thereby fostering enhanced channel
relationships and maximizing sales potential.
Streamlined sales processes to facilitate the entire sales cycle, ensuring seamless client interactions and
successful closure of deals, contributing to enhanced customer satisfaction and loyalty.
Successfully achieved revenue and margin quotas for the last two quarters consecutively, demonstrating
consistent sales performance and contributing to company profitability.
Spearheaded the certification of at least 5 presales per quarter, enabling the onboarding of a minimum of
one new partner each quarter, thereby expanding the company's partner network and market reach.
Implemented innovative sales strategies to reduce the stock of End-of-Sale (EoS) products to zero,
optimizing inventory management and ensuring efficient use of resources, thereby enhancing operational
efficiency and cost-effectiveness.
Aug 2015
- Aug 2022
Networking Sales Manager
DELL TECHNOLOGIES, Bogota, Colombia
Drove remarkable revenue and margin growth as a dedicated Sales Hunter, implementing strategic
initiatives across Central America/Caribbean and the Andean region.
Established and nurtured valuable channel partnerships for Dell Networking solutions, driving sales
success through targeted strategies for significant deals.
Demonstrated technical sales expertise by advocating for Dell solutions to end customers, seamlessly
integrating datacenter infrastructure, and consistently exceeding company targets.
Managed the sales pipeline effectively with a client-centric approach, providing personalized guidance
and resolving issues to enhance customer satisfaction.
Implemented targeted sales strategies to exceed company targets and enhance brand exposure through
lead generation efforts at trade shows and conferences.
Spearheaded initiatives to increase Dell Networking market share in Latam, implementing targeted sales
strategies and fostering strategic partnerships.
Achieved remarkable success in driving sales of UCPE for SD-WAN in Colombia, surpassing targets with
an impressive sales increase of over 250%.
Pioneered the sale of the first 400G switches in Colombia, demonstrating expertise in promoting cuttingedge networking solutions.
Successfully closed the sale of the first "Open Networking" solution in Peru, expanding Dell's footprint in
the region's networking market.
Aug 2014
- May 2015
System Engineer
EXTREME NETWORKS, Bogota, Colombia
Spearheaded bookings for the VECCA region, designing and quoting major projects, while actively
identifying and pursuing new sales opportunities.
Leveraged technical expertise to provide training and support to Extreme Networks channels, proposing
feasible solutions and closing deals effectively.
Collaborated effectively with cross-functional teams to design, develop, and deploy scalable IT solutions
aligned with business objectives.
Played a pivotal role in creating the foundation to open the first Extreme Networks office in Colombia,
contributing to the company's expansion and market presence in the region.
Oct 2011 - Aug 2014 Consulting System Engineer
AVAYA, Bogota, Colombia
Demonstrated dual proficiency in sales and technical skills by designing and quoting major projects,
showcasing expertise in both technical solutions and sales acumen.
Actively contributed as a Sales Hunter, identifying and pursuing new business opportunities while
effectively managing multiple projects and tight deadlines.
Implemented data-driven sales strategies by compiling and analyzing data, refining sales tactics through
Sales Hunting tactics, and collaborating with stakeholders to achieve successful project implementation,
integrating sales initiatives throughout the process.
Jan 2005 - Oct 2011 Presales Engineer
AVNET, Caracas/Bogota, Venezuela / Colombia
Established a strong technical sales foundation by designing and quoting networking solutions, offering
valuable support to the sales force through training on various networking technologies and products.
Enabled channel sales by collaborating with bid project teams, delivering compelling proposals to
customers at industry events, and facilitating sales success through effective presentations.
Specialized in the design of solutions encompassing network security, LAN/WAN, WLAN, routing, and
switching, providing expertise in creating tailored solutions to meet diverse customer needs.
Education
Aug 1990 - Oct 1998 Systems Engineering, Bachelor's Degree
UNEXPO ANTONIO JOSE DE SUCRE, Caracas, Venezuela
Title validated in Colombia with Professional card
Skills
Continuous Learning & Skill Development
Communication Skills (Written & Verbal)
Negotiation Keeping
Up-to-Date with Industry Trends
Market Penetration
Target Account Selling
Team Collaboration & Communication
Relationship Management & Networking
Attention to Detail & Accuracy
Strong Analytical & Problem-Solving Skills
Market Share
Self-Motivation & Initiative
Customer Satisfaction
Customer Focus & Service
Consultative Selling
Demand Generation
Negotiation & Persuasion
Solution Selling
Sales Management
Presentation Skills
Closing Techniques
Sales Pipeline Management
Time Management & Organization
Relationship Building
Customer Relationship Management (CRM)
Bilingualism (English/Spanish)
Cybersecurity
Sales Prospecting & Lead Generation
Cultural Competency
Network Security
Languages
Spanish
English
Courses
Apr 2022
Amazon Web Services Cloud Practitioner
Sep 2022
FORTINET NSE 3 Network Security Associate
